Nintendo will price the Wii U aggressively at $299 when it launches later this year, according to a report WiiUDaily has received (from the same source that brought us the Wii U system specs rumor). Nintendo will price the Wii U at $299 in the US, 299 Euro in Europe, and at 20,000 Yen in Japan, which comes in at around $250 USD. No word on Wii U software pricing.
Considering that the Wii U will initially only compete against the Xbox 360 and PlayStation 3, which can be had for $200 and $250, respectively, it’s not surprising that Nintendo will price the Wii U aggressively. They almost have to. Sony and Microsoft will reportedly release their next-gen consoles in 2013.
The Wii U price will be they key issue when Nintendo launches the console later this year. Both Microsoft and Sony are expected to lower the price of their consoles in response to the Wii U.