The original Nintendo Wii was targeted at mainly the casual gamers, and despite some great core titles, like Zelda and Metroid, the Wii never really got great footing with the hardcore crowd. The Wii U will change this, according to Nintendo’s Charlie Scibetta, director of corporate communications at Nintendo of America.
In an interview with Gamasutra, Scibetta points out that the Wii U is targeted at gamers in all ranges. From the casual to the hardcore, “The Wii U can appeal to people all ranges in terms of their gaming ability”, he said. However, he added that the new games console is “hard to understand until you get your hands on it”. Scibetta said Nintendo’s strategy is to get the Wii U console in as many gamer’s hands as possible, to show what the console is capable of. Nintendo previously said that it will be harder to market the Wii U than its predecessor, since it’s a more complex design with a revolutionary controller.
Nintendo has been targeting the core gamer aggressively with the Wii U, showcasing a lineup of core third party games at E3 and to the press in general. Nintendo boasts core Wii U games like ZombiU, Assassin’s Creed 3, Batman Arkham City, and more. All of those “core” titles will launch with the new console, plus others such as Mass Effect 3 and several EA Sports games. Nintendo is confident about attracting core gamers, recently saying the Wii U can become the preferred platform for core gamers, due to offering features that other consoles can’t.
- Japan has worst week of gaming sales since 2001
- RymdResa is coming to Wii U
- Nintendo's marketing campaign for Splatoon will rival Mario Kart
- Don't forget the Splatoon demo on Wii U this weekend!