The Wii U was relatively successful at E3, with two dozen games showcased, and some new features revealed. But that’s just the “tip of the iceberg”, as Nintendo’s Reggie Fils-Aime put it in an interview with The Globe And Mail. Reggie says that at E3 2012, “we wanted consumers and media to understand that what we’re showing at E3 is just the tip of the iceberg” adding, “We’re just beginning a steady stream of information about Wii U”.
Nintendo is rumored to be unveiling many more Wii U features over the coming months, not to mention the launch date and Wii U price as well. Instead of unveiling everything at E3, Nintendo has apparently chosen to spread out the news over the next few months, in order to maximize media coverage. We can certainly understand that, not to mention that Nintendo needs to keep its card close to its chest, as both Microsoft and Sony are always paying attention. Recently, they both announced competing technology to the Wii U GamePad after Nintendo first unveiled the tablet controller at E3 2011. It only took the competition one year to copy the Wii U technology this time, according to Nintendo.
Reggie also mentions in the interview that Nintendo is still working on how to market and promote the Wii U, and understands that the console with its innovative controller poses a challenge. He also doesn’t like the notion that Nintendo lost some of the hardcore audience with the Wii, saying there are plenty of hardcore Wii players and that Nintendo didn’t have the benefit of having big third party titles available, games like Skyrim and the best Call of Duty games. The Wii U however, is looking to change that, with Assassin’s Creed 3, ZombiU, Mass Effect 3, and other core titles coming to the console.