Nintendo is taking the Wii U price very seriously, and has hinted throughout the year that the price will be cheap, while the company will still make a profit on every Wii U sold. Now Nintendo boss Satoru Iwata tells Japanese newspaper Yomiuri that the Wii U price will be “reasonable”, and that the company targets to make a profit on every Wii U console it sells. Iwata also said that Nintendo, despite its poor financials over the past year, will make a profit by the end of the current fiscal year, which ends on March 31, 2013. He also pointed out that Nintendo has learned from mistakes made during the 3DS launch, mistakes they won’t be making twice with the Wii U. This is something that Nintendo UD’s David Yarnton said last week as well.
Over the past few weeks, Nintendo has indicated that the Wii U price is something they take very seriously. Nintendo knows that the Wii U will face stiff competition from the Xbox 360 and PlayStation 3 when it launches, because everyone expects those console to drop in price as a response to the Wii U. Nintendo’s Katsuya Eguchi said earlier this month that the company will be making a profit on every Wii U console sold, which is something that has to be balanced when it comes to the retail price vs profitability. On one hand, the company needs to sell the Wii U at a low price enough to attract buyers, but on the other hand, the console has to be profitable enough in order for the company to make money and please investors.