It’s not just game industry analysts who can predict and guesstimate the Wii U price. GameTrailer’s Shane Satterfield said in a recent episode of Invisible Walls that his sources tell him that Nintendo will set the Wii U price at $299. While he didn’t cite where he got the news from, a $299 price point sounds pretty reasonable. We previously heard the exact same message from our sources back in February.
Nintendo won’t be announcing a Wii U price until September, and will likely wait as long as possible in order to prevent Microsoft and Sony from dropping the price of their current gen consoles ahead of the Wii U launch. The competing players on the market will certainly respond with lower prices on the PS3 and Xbox 360, which is why Nintendo are keeping their cards close to their chest.
Back in April, reports emerged suggesting that it costs Nintendo $180 to manufacture a Wii U console. Count in packaging, software, and licensing costs, that price easily creeps up to $200. Should Nintendo chose to sell the console at $299, it’ll be a healthy profit for the company, but even a $299 Wii U price point might be too high under today’s market conditions. We’ve previously heard from analysts and business insiders that the ideal price for the Wii U is around $250, something that we at Wii U Daily agree with.