Nintendo started sending out Wii U promotional material to game retailers back in August, which included empty display boxes for the console and games. Little by little, these display ads have been appearing across stores in North America, and now gaming retail juggernaut GameStop has started promoting the Wii U as well.
As the photos below show, the boxes show off the Wii U and the two SKUs: the Basic and the Deluxe set, with a ton of games on display behind it as well. For the first time, we get to see the retail Wii U console boxes in real life. Over the next few weeks, more and more GameStop stores will start promoting the Wii U with display material. But if you’d like to pre-order a console, you’re of out luck — they’ve been sold out across the US for a while now.
Nintendo has slowly started advertising the Wii U, first with a small billboard spotted in Japan. Later this month, fast food chain Burger King will be rolling out a Wii U campaign where customers can get a Nintendo figurine with an order of a Kids Meal. The full Wii U advertising campaign is expected to kick in about a month before launch on November 18.