Nintendo has yet to start advertising the Wii U console for the masses, but that’ll change very soon. UK tech magazine MCV reports that Nintendo will start the Wii U TV campaign in the UK on October 17. The first Wii U ad will air during the popular talent show The X Factor. According to Nintendo, the Wii U advertising budget will be the same as the Wii budget back in 2006. Which was pretty substantial.
Nintendo has been criticized for not building enough hype around the Wii U, but that’s expected — they haven’t advertised it to the mainstream audience yet. Last week, a Wii U billboard was spotted in Japan, and on October 25, Nintendo will be kicking off a promotion with Burger King, where Kids Meals will include a Nintendo figurine.
Nintendo is expected to start advertising the Wii U for the general public in North America and the rest of the world at the end of October. The new console launches on November 18 in the US, November 30 in Europe, and December 8 in Japan.