The Wii U hasn’t been selling well. The Wii U Basic set has especially not done well, since the Deluxe package offers a much better value. UK retailer ShopTo have slashed the price of the Basic 8 GB Wii U set from £249 to £199. The Premium pack still retails for £299 and includes a copy of Nintendo Land, 32 GB of storage, and some accessories as well.
Amazon UK also appears to have slashed the price of the Basic Wii U set, although not as drastically. The Basic set retails on Amazon UK for £239. Other UK retailers seem to be sticking with the original £249 price, including GAME and Tesco.
UK retailers have complained that Nintendo hasn’t done enough to market the Wii U, with Tesco’s Jonathan Hayes telling MCV that “Wii U has not caught the public’s imagination yet”, adding that Nintendo needs a “killer app” and a price cut.
Games buying manager for Sinsbury Gurdeep Hunjan offered his opinions as well, saying, “A new strategy needs to be communicated and launched for Easter, the school holidays, the summer holidays and beyond.”
Everyone seems to be on the same page about what Nintendo needs to do: start promoting the Wii U. This is exactly what Wii U Daily said as well in our in-depth article.
Hopefully Nintendo listens to its retail managers — the people who actually buy the consoles and sell them to consumers.