Nintendo has had an advertising problem. The problem is naming the successor system after the previous system, so uninformed consumers think the Wii U GamePad is an attachment for the original Wii. I’ve had numerous people ask me where they can get a GamePad for their Wii, not even realizing that the Wii U is an entirely new console.
This weekend at PAX East, Nintendo took steps to address this problem at one of the biggest consumer gaming conventions on the eastern seaboard. Unfortunately, most people who attend PAX East are in the know. The above checklist should be posted at every retail outlet in America to let parents and other average consumers know that yes, the Wii U is different for many reasons.
Hopefully this is a sign that Nintendo understands that marketing is everything when it comes to consumer devices and the company will go the extra length to let the general public know that the Wii U is more than just a GamePad attachment.
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TAGS: advertising, Nintendo