Sega has been knee deep in controversy since the release of Aliens: Colonial Marines, as the game has been widely panned across all releases. It’s perhaps very telling that the Wii U version, both rumored to be the best and worst version according to different sources, is no where to be seen even almost two months after the projected release date. One fan took it into his own hands to make sure Sega wasn’t mis-representing its product in promotional advertising by contacting the Advertising Standards Agency, which is a board in the UK to make sure products are advertised fairly.
The ASA conducted an investigation into the matter, going so far as to contact Sega to determine where the in-game footage that’s claimed to be used in promotional materials come from. The result is that Sega will be adding a disclaimer to all promotional material used both online and on television, mentioning that the footage displayed is from “game demos” and not the final game. Admittedly, Gearbox is at fault here for the development cycle, but ultimately Sega is responsible for marketing as the game’s publisher.
It’s interesting to note that a single complaint to the ASA has managed to get Sega to admit that the final product is certainly not what’s being advertised. It’s probably best the Wii U version of this game hasn’t come to light yet. If you’re keen on reading more about this saga, you can check out the original reddit thread and view the ASA’s formal response below.