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Nintendo’s Wii U Summer Tour advertising familiar characters

Nintendo is stepping up its efforts to advertise the Wii U by making appearances at popular venues like Disneyland.

wind_waker_toon_link_poster

One of the biggest complaints many fans and analysts have about Nintendo’s Wii U strategy so far is the lack of advertising. When the Wii launched, everyone remembers the almost memetic commercials of the two Japanese guys showing up saying “We would like to play.” It was clever and memorable and that exact sort of advertisement is something the Wii U is missing.

Nintendo is taking to the streets to show off the virtues of the Wii U, as recorded by The Bit Beacon. After a trip to Disneyland in Anaheim, California, the author notes that images of the Wii U were everywhere, including a play booth and familiar characters we’ve all grown to love. The above image is an advertisement for the recently announced HD remake of The Legend of Zelda: Wind Waker. You can check out the other images over on the Bit Beacon blog. Have you seen any marketing like this in your city? Let us know in the comments!

Around the web
  • http://www.youtube.com/user/purepuchi Severus Swerve

    Dat Windwaker

    • jay

      The Wind Waker Ad makes me think the game must be coming sooner than we think :)

      • http://www.youtube.com/user/purepuchi Severus Swerve

        When I finally own Bayonetta 2, Sonic: Lost World, Pikmin 3 and Wind Waker HD:

        • Ryan House

          This picture is Shit. I hate drawings that aren’t any good
          Sponge bob square pants, is a great example of bad Art.
          Love Marvel, DC Comic Cartoons and Japanese Anime.

          • http://www.youtube.com/user/purepuchi Severus Swerve

            It’s part of an animation…I don’t think you get the joke

          • Eric Degrechie

            You should visit John K’s blog.

    • Guest

      Could Wind Waker HD be coming this Summer? :D The display was found in the Wii U Summer Showcase!

      I wasn’t really interested in The Wind Waker HD remak– HOLY CRAP DAT PROMOTIONAL ARTWORK

  • Nfan

    Well this is good because if i havn’t already bought a wiiu the wind waker sign would make me run into the store and grab one.

  • Nintendofreak

    instead of pics get the same wii guys hmm cough… ok d little car is coming down the roadway get to a house d wii guys say ‘wii want to play with u’ people like come in they are using the wii then they give the controller to the chinese dude then he is like ‘we want to play wiiu’ then they lif the wii n put the wiiu in place, n lego city n nintendo land come up, even zombiu at the end the … how will u play with the all new wiiu? then zelda u demo comes up n finish with big u ( playing nintendo land will show the family with wii controls therefore showing compatability with wii stuff)

  • DK_Hadouken

    That is one badass Wind Waker AD.

    Miss Ashley is keeping the news coming, as usual :]

    • Laud

      So uh, I know this is irrelevant but uh…

      I told you they were going to start marketing in June?

      I’m on a roll man GOTTA KEEP THE PREDICTIONS GOING THEY’RE ALL TURNING OUT TO BE CORRECT.

      • Madmagican

        …so what happens next?

        • Laud

          I gotta think for a day, there’s a cool down to this magic spell.

      • DK_Hadouken

        True. You did call it.

      • sdmac200600

        Well technically, it’s still May :)

      • Eric Degrechie

        “GOTTA KEEP THE PREDICTIONS GOING THEY’RE ALL TURNING OUT TO BE CORRECT.”

        Then I really hope you predicted a new Metroid (Prime or otherwise) from Retro Studios.

    • http://waluigi.com/ Waluigi

      Wind Waluigi

      • Forbsz

        No waluigi just NOOOOOOOOOOOOOOOOO!!!!!!

  • Clel

    This. is. AWESOME!!!

  • Sami Rautio

    I want to test Wind Waker For the First time and now i can test it in HD :) Comon Hurry up ….Also Wii U is getting many games. Remember those Wii U is doomed comments … :DDD they are in the past now http://www.youtube.com/watch?v=r2YTkKs8jJk

    • Cameron

      “lol Wii U is Nintendo’s Dreamcast, just wait until the 720 unveil when the real next gen starts!!”

      So glad those comments are far behind us.

      • Sami Rautio

        Cameron It’s Xbox One and they already unveil it… :) And i don’t think Wii U is Nintendo’s Dreamcast.

        • Cameron

          I know

          • Sami Rautio

            :DDD Oh i thought you were troll/hater until i Checked your comment again Didin’t read the comment fully :D

          • AJ Chioino

            have to notice those sneaky quotations lol. i didnt see them either until a second look

          • Sami Rautio

            Yup :D have to be accurate :D when reading comments :)

          • AJ Chioino

            dude… at least put like *sarcasm or [sarcasm] at the end of that comment lol. i thought you were trolling too

      • jay

        lol I remember those “wait until ps4 is revealed”

        ps4 disappointed then they said “Wait until the 720″

        xbox one disappointed.

        Now all the trolls are hiding under a bridge back to where they came from!

      • AJ Chioino

        HAHA! somebody has been slacking lately. im half way around the world and still know about Xbox DONE.

    • jay

      The video isn’t loading for some reason.

      EDIT: got it to load but I’ve been having problems with youtube lately.

      • Sami Rautio

        Hmm might be Web browser problem I use Google crome and it works very well :) also works well on Mozilla firefox

        • Guest No. 3

          CHROME IS AMAZING!!!!! :D

          • Sami Rautio

            yes it is smooth and easy to use :)

  • https://twitter.com/Zorpix_Fang Zorpix

    It’s good, and shows they’re listening, but they need another groundbreaking commercial like the “We would like to play” one. the big u thing is coo, but it needs to be bigger

  • Cameron

    Nintendo is stepping up advertising using one of their biggest blockbuster releases of the year. Honestly, if I had not bought a Wii U this probably would’ve made me go out and buy one. Wind Waker HD is one of the main reasons I got the consoles, as its my favorite Zelda.

    • Guest No. 3

      I would have bought just for Sonic Lost World. Seriously, after Colors I secretly became a Sonic fan.

  • D.M.T

    Yesterday I went to this girl’s house and she’s a casual gamer, she has a Wii and PS3.

    Then she came to my house and was like: “You have a Wii U! Cool can it play Wii games?”

    My point is, people always talk about how “no one” knows the Wii U exists but she knows the Wii U exists and she even told her friends i have a Wii U.

    • Cameron

      I have friends come play with me and my U, they walk away claiming they want one. This ad campaign might just hook in those who haven’t tried it, and from there it’ll spread like wildfire.

      • aldo2410

        I spend the whole weekend playing wiiu with my friends, they love Sonic racing transformed as we play all 5 of us at once, then we play a few rounds of CoD black ops 2 an we finally play nintendoland the rest of the day, and when they leave I play ZombiU with my brother, and then a few hours of bedtime.

    • Nintendofreak

      i dont have friends :(

      • D.M.T

        I’m sorry? You wanna add me to your friend list on the Wii U?

        • Nintendofreak

          well i dont have real life friend but like 127 on lol, n like 4 or 6 on miiverse

          • AJ Chioino

            in the end, all that matters is family

          • Clel

            Yay!

        • Nintedward

          Add me xNintedwardx

          • JB

            Is it cool if I add you? I could use a few more Miiverse friends myself?

          • Nintedward

            Of course it is , you seem like a cool guy! Just add me but make sure you leave a message saying ‘JB from Wiiudaily’ or something. I don’t accept strangers…

          • Tim van Broekhoven

            May I add U 2 Nintedward?

          • Nintedward

            Yep just add a message so I know its you.

          • Guest No. 3

            You just earned more friend requests then you’ll probably like… meheheheh…. :D

          • ItzameyaToad

            Im getting a Wii U in a few days is it cool if I add you as well?

          • D.M.T

            Sure thing man, you’re a cool guy :D

          • Clel

            I can’t believe it took me this long… YOUR PROFILE PIC IS REGGIE!

          • Forbsz

            Yeah I added you I’m Forbsz I see your comments around all the time you sound like a really knowledgable guy would like to have some discussions some time!

    • jay

      I have yet to run into a Wii owner who knows what a Wii U is.

      Sorry but your case is unique. And we should all hope so too because if everyone knew what the Wii U was, then Nintendo is in some seriously deep shit.

      • AJ Chioino

        same here. about 99% of my Company (im in the military) doesnt know what the wii u is. i talk about zombiu a lot and guys are like “never heard of that game before.” so sad.

        • Guest

          Oh look, a POG!
          More training, less gaming.

          • AJ Chioino

            Line Medic, to be more exact. so essentially yes, a POG lol. anyone other than an 11b is a POG. congratulations on your extensive military intelligence.

            all we have to do during our downtime is game, exercise, watch movies or sleep. i train enough during the day thank you. next thing you know ill be learning how to gain IV access via javelin toss haha!

        • ItzameyaToad

          It’s good though that you are at least telling them about the Wii U so when they go to the store they might think “What was that game AJ was talking about?” and look in to it further. So yeah while it might seem sad it is a normal cycle that alot of new consoles face in the beggining. Remember word of mouth/hands on is one of the biggest system sellers.

        • jay

          I just came back from an atrocious situation at Best Buy….

          A middle eastern lady was talking with an employee when he handed her a black original Wii.

          With a heavy accent she then said, “I want the best one, is the best one the Black version?”

          The Best Buy employee then replied “Black or white it doesn’t matter they’re all the same”.

          She then stopped asking questions and they both headed to where the cameras were. Judging by her cart full of electronics, I figured this lady was LOADED.

          It then hit me…. I think she was looking to buy the black Wii U. “The best” model out right now.

          I wanted to intervene but the poor lady was already confused and the employee was ignorant. I usually help people too when it comes to these situations. But today I did not. The Best Buy employee didn’t give her a chance to explain what she wanted so it was an awkward situation…

          • Clel

            Dude, you should have helped her!

      • D.M.T

        Nah, Wii U needs more games and more advertisement. Nintendo needs to convince consumers to buy the Wii U. Consumers these days will not think for themselves,they need Nintendo to give them a reason to buy it.

      • Guest No. 3

        No, it’s not unique. Most people I know in my area know what the Wii U is, so it’s probably more based around what area of the world/country you live in. My area has a nice mix of Nintendo/Sony/Xbox fans, so all news spreads.

        • jay

          You mean the people at Gamestop?

          • Guest No. 3

            I’m referring to people in general around my place. I’m not saying it’s the same for all areas, but around my local area, pretty much everyone is up to date on video game news.

    • http://www.facebook.com/people/Joshua-Samson/1509177659 Joshua Samson

      I brought my Wii U over to my bf’s sister’s house and they had company, a little boy was over there who had never played the WIi U before but knew what it was, and when the other people said ‘Wii’ he was like no ‘WIi U’…there are some exceptions.

      • jay

        It’s sad the kid had to tell them what it was :(

  • Potemkin

    Finally! Now keep that shit up!

  • Ace

    I think this is fantastic, but I still think that they need to do some commercials. If they show some commercials with the games that they will be announcing at E3 then they will sell tons of consoles. I can’t wait for the influx of games after E3 though. Heck even the games during Summer are going to be great:

    -Splinter Cell
    -NSLU
    -Deus Ex
    -Pikmin 3
    -Rayman

    And this list doesn’t include the games announce for Q3. Gonna be a good year for Wii U games!

    • Nintedward

      W101 and Game and Wario! Game and Wario looks like a lot of fun imo!

      • Ace

        Oh yeah! Thanks for adding those. I totally forgot about those two games. Yes, Game and Wario looks like a fun party game. Hey, add me or I will add you. Same name as here.

      • Forbsz

        Idk if I want to get W101 it’s look to kiddy to me but that’s my opinion I mean it looks like an awesome game but just not my style.

        • Nintedward

          It don’t look kiddy! It’s made by Hideki Kamiya and Platinum …. game looks amazing.

    • jay

      I have this tingling feeling that New Super Luigi U will be HUGE.

  • Frank

    Not too bad, Disneyland is one of the most popular parks of all time. It’ll surely get 3-5 hundred thousand people each month, and that’ll add up immensely by year end. Then add pictures Youtube and Facebook and you got a system seller

  • Jim Wanstall

    The biggest mistake was naming the Wii U the Wii U , most people out side of the hardcore gaming circle think the Wii U is a Wii .

    • D.M.T

      Dude get over it. Those people will soon know the difference. We can’t keep talking about this mistake forever. Nintendo can no longer change the name so what they need to do is advertise the console and release the games.

      • jay

        What people don’t understand is, that it’s not the name that confuses people, It’s the fact that these people think the gamepad is an accessory. The name is fine.

        • D.M.T

          Couldn’t agree more

    • Shaise Mughal

      Well, Nintendo has mentioned a million times, Wii U is an all new console

  • https://twitter.com/Onyzora Ony

    Cool, now, bring advertising EVERYWHERE ELSE.
    I don’t see a single Wii U advert here in France (well except near the gaming store) :/

    edit: and Link has so much swag in HD <3

    • Shaise Mughal

      I had France in my mind too, theres bound to be some in disneyland Paris!

  • Starfoxguy

    Nice job Nintendo. I like where your head is. Now just do this at other theme parks and it should sell really well by the end of the year.

    • Shaise Mughal

      Yeah! Like disney world in florida, the one in paris too! And there are some theme parks in the UK where I live! Theres Alton towers, Drayton Manor, Chessington wildlife etc.

  • Sperling

    I feel like things are starting happening the way it should. The new sonic game looks GREAT, the graphics are colofull and pretty, and now this.. finally advertising games, and it’s a Zelda. We might have a turning point after new games advertise.

  • jay

    OMG THAT POSTER!!

    • JB

      I know!! I so want it!!

      • jay

        I wanna go to disneyland just to steal that beauty!!

        • JB

          Right! I doubt I’d get very far though… lol

  • Nintedward

    ^ ^ v > !

  • ancientgamer

    i bet their advertising campain will start around e3, im mean hell look at what they are doing at best buy thats one hell of a way to start

  • Wayne Beck

    That’s a pretty Genius Marketing Plan..

    They should be selling Wii U’s at Disneyland. I mean, once you’ve bought your Ungrateful Kids a $2000 vacation, Whats another 300 bucks?

    • Shaise Mughal

      Yeah! Nintendo is finally doing it again! What they did with the NES, SNES, N64, Gamecube & Wii! Hurray! This should get people knowing about the Wii U. This is DISNEYLAND!

    • Silent

      Nice way you are putting it. Not all kids are ungrateful though. When I have kids, I will wait until they are 11 or 12 before going to themed parks(rollercoasters) so that they get on the good rides.

  • Johny

    you know the advertisement business is bad when ANY new ad is considered news ^^;

    still good job on the article :D

  • marth175

    That is one sexy poster! Please sell it as a wall poster or make an official wallpaper with it nintendo!

  • Ryan House

    I hope that wind waker HD is more then just an Visual upgrade. I hope the dungeons that didn’t make it in the gamecube version are put in this version. Gamecube version was only 1.5GB now they have 25GB

    there were actually times when fighting bosses with alot of explosions where the game would have slow down it still had the same slow down playing it on Wii. would love that improved. The Stone Boss is the one I remember. He spit out alot of explosions and it would slow down frame rate

    Two floating hands and a floating head i believe you had to put bombs in his mouth

    I’m Mad that I miss placed my Wind Waker Official Players Guide. Can’t locate it anywhere.

    • jay

      Supposedly they took out 2 dungeons before releasing on gamecube. Hope they remake them.

  • Ryan House

    I can find all my other Zelda players guides. Ocarina, Majora, Twilight Princess, Skyword Sword. Its such a Mystery where my Wind Waker Book is

  • Jake

    This explains everything about Wii U

  • Mark P

    I don’t like how it just says “Legend of Zelda”. I makes it look like a sequel than a remake.

  • Mario

    Not yet! But I’m waiting!

  • http://www.mpt-online.eu/ Sylux

    Plain and simple and sorry to say: NO :-( In Europe advertising for WiiU is just as bad as that it was since January 2013, so no advertising at all what so ever. 3DS is still over promoted a lot, and lots of “Super deals” Like the most recent one buy 3 games out of 8 choices and get the fourth for free as digital download.
    As said only 3DS advertising in Europe -.-’

    On a side note I’ll book a last minute trip to Disneyland Anaheim in California and I’ll steal that poster!!! I love it, not font on windwaker but this poster is awesome.

  • LopsidedPasta

    It’s about time they start advertising. Geez.

  • http://people.ign.com/returnofthetruth2 ReturnoftheTruth2

    Advertising old games on a new system? It still has not hit them as to why it has flopped yet?

    • ItzameyaToad

      Advertising old Successful games that people actually care about with improved visuals is much smarter than revealing your console with a series that hasn’t been great since COD 4 and it’s quality has been going down ever since as well as it’s popularity among gamers. Let me ask you something is the Wii U a flop in your opinion ?if it is a flop then I am confused. How is a system a flop when it has sold about 4 million unit’s in the span of 6-7 months with little software? It confuses the hell out of me that you can sit here and claim that a console has failed when it has been able to acomplish what took Ps3 and Xbox 360 slightly more than a year to accomplish in a much better economy. Your just mad that Nintendo is doing well and you have no solid way of making them or the fans of there games/brand look bad.

      • http://people.ign.com/returnofthetruth2 ReturnoftheTruth2

        The Wii U is universally accepted as a flop, so stop. The Dreamcast sold far more and was far more influential, but it had to fold too.

        • jay

          I missed picking on you.

          But you’re too easy.

        • ItzameyaToad

          Hmmmmmm Is it? I think that crown goes to Xbox One while the Wii U picks up steam. And as usual you as well as many others dodge what I have said and bring up a console that has no real comparison to Wii U. How long was the Dreamcast out? A year or two if im correct. How long has the Wii U been out? Not even a year, so stop. Also the reason Dreamcast “folded” was because of many factors that the Wii U/Nintendo haven’t faced yet, Havaseat!

        • Patrick Hastings

          Dreamcast was backed by Sega who was in a hard place due to cash in hand. wii u has a sugar daddy with mondo bucks in hand. http://voices.yahoo.com/why-dreamcast-failed-2896560.html

        • Nintedward

          Now you’re just lying you prick.

          Wiiu in 6 months sold more than 360 and PS3 did in theirs sunsine. So did the dreamcast outsell them too ? the dreamcast sold less than 8M in the two years that it existed and then Sega discontinued it because they were in the red.

          You are a terrible troll.

        • Silent

          Universally? On this site, You are universally accepted as an ignorant.

        • Eric Degrechie

          Is it hard to type and simultaneously jack off to gay porn?

          Just admit your feelings. You love the Wii U. You also love cock, which isn’t my thing, but I accept your lifestyle choice none the less.

          • AJ Chioino

            NOknowledge strikes again lol. this dude its best to just. his mother should have swallowed him instead of conception.

        • AJ Chioino

          actually, Xbox DONE took that slot fruit loop. as soon as your done gargling MS’s balls in your mouth while Sony’s shaft tickles your epiglottis you should probably look it up.

    • Silent

      Dude, You think you are smarter than the Nintendo marketing experts. They know what they are doing. The Wii U hasnt ”flopped”. You’re just a whiney hater.

      • http://people.ign.com/returnofthetruth2 ReturnoftheTruth2

        Actually I am smarter than they are. If not selling systems and making people unaware that the Wii U exists is knowing what they are doing, then I deserved to take over Nintendo for $20M a year plus bonuses to show them how it should be done!

        • Eric Degrechie

          You aren’t smarter than anyone. You don’t even qualify as a pseudo intellectual, you’re just a looney conspiracy theorist.

        • AJ Chioino

          NO dude, you’re not lol. hence why your name is NOknowledge. continue to post these comments from your mothers basement though, they’re entertaining.

        • Silent

          Lol. You are really ignorant. Hence the name NOknowledge

    • Eric Degrechie

      Back to the closet with you!

  • fireheartis1

    Ha ha I live in a little town called Roswell NM nothing gets advertised here except for the stupid Alien crap that doesn’t really exist. I don’t think any advertising is going to happen here until the TV ads start rolling lol.

    • ItzameyaToad

      Lol Ive been to Roswell thought it was really cool but I would get tired of all the Alien stuff

  • William Cole

    That’s a great move Nintendo. Great move. Now everybody that likes Peter Pan will buy Zelda!

  • Guest

    To answer the question at the end of the article, I live in Puerto Rico and there is a huge Nintendo base here, but advertisement beyond specialized magazines, retail stores and from person to person it’s practically non-existent. So nope I have not seen those beautiful signs in my city. None of the Best Buys here in the island will have the Nintendo E3 demos.

    • Buduski

      Yeah It’s true, in PR there is a huge Nintendo fan base but unlike NA we don’t get any big Nintendo events or any special advertising, but let me tell you if Nintendo would start doing events over here they would definitley win over even more gamers.

  • Nintyfan

    Could Wind Waker HD be coming this Summer?

  • Shelim Uddin

    I am going to purchase this game no doubt! This f in poster has blown my mind away
    I want nintendo to release this as a bundle pack with this poster as the box art :D

  • Gabe Hoffman

    Showcasing Wii U at Disneyland= Genius

  • Th3PANO

    ehm, explain 3ds then.

  • H8ersBH8n

    Your precious Xbox will too, hun. Don’t you worry.

  • Th3PANO

    yeah, cause the most powerful device always won the sales race. *slow clap*

  • Rick van der Linde

    You’ll send 50 more from 100 other sites? Why would you give yourself a 50% loss in some point you’re trying to make.

  • Super Buu

    Talk about wasting your life.

  • DK_Hadouken

    He does come off as leprous.

  • Th3PANO

    pc is number one gaming device right? cause it’s the most powerful.