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Nintendo finally gets around to advertising the Wii U… in Japan

One of the biggest criticisms both fans and critics have leveraged at Nintendo is the lack of advertising the company has done for the Wii U. Considering the release of the Wii and the advertising campaign that surrounds it, you’d be hard pressed to believe Nintendo released a new console just a few months ago.

That seems to be changing as Nintendo is ramping up the efforts to advertise the new console in Japan, but you can bet we’ll be seeing some more advertising in the West soon. That being said, the Japanese market and its advertising is definitely.. different than what we see over here. What do you think of these advertisements?

Let us know in the comments.

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  • XypherCode

    Very entertaining. I wish I can say the same for the West.

    • Elem187

      But you can’t advertise a console if there isn’t any games yet… Japan is about to get Pikmin 3 next week, if I’m not mistaken, so it makes sense they are firing up the advertising machine.

      Now if they don’t advertise Pikmin 3 in Europe coming in two weeks, then I will scratch my head.

      • Avery Massenburg

        They could still advertise Nintendo Land and New Super Luigi U those are already out.

  • Gabrielsen

    Damn, i love theese Japanese commercials!

    • Nothing5555

      Needs more Tentacles…

      • gamesplayswill

        *vomits on the floor*
        No hentai, PLEASE!

        • Nothing5555

          YES PLZ!!!!

          • gamesplayswill

            Hentai? ok. tentacles?, NO!

          • Guest

            When was the last time you seen a Hentai without tentacles?

      • John Aguilera

        Read this at work and started laughing really loud!

      • Waluigi

        Needs more Waluigi’s

        • bizzy gie

          Shouldn’t you be saving Prince Pear with Wario.

  • claudio garcia

    now try america maybe?

    • Nintyfan

      “Wii would like U to play”

  • Dodge Pribyl

    They’re using Ai No Uta again! I love that song!

  • AlThor

    Forget the lost in translation, Pikiman 3 looks amazing!

  • awoeiudfn

    (this is a fake name) Well this is very very good news. Guys that means that Nintendo is going to release it in america soon. :) GJ Nintendo your starting to advertise.

  • Saleh Sbeiti

    The Nintendo Land Wiimote bundle!!!!!

  • Luffy

    Ashley, you didn’t include the best one!

    This is the commercial for Yakuza 1&2 HD. It’s soooo funny!

    • iambubbaq

      That…Was amazing lol Understanding what they were saying made it so much better haha

  • Alexander Kleinwechter

    I wish i lived in japan, it seems so much nicer there, and i always loved the crazyness japan has, as more crazy it gets, more fun it gets, but its just my opinion.

    • RocketHopper

      Every country has its problems… It’s not all fun and crazy.

      • Alexander Kleinwechter

        Yeah, i commented on a reply from nothing5555 ( i might have missed a 5 there) and of course there are downsides to everything, but what i meant if you make the most out of it you are going to have it like you wanted.

    • giggi

      It may seem nice to live in Japan, but I guess you either didn’t know or forget how fucking expensive just everything is there…

  • iceazeama

    noa is also the worst foe advertising.

    • Peter Parker

      Actually, now Iwata is on NoA, so we might see some changes on the advertising area.

      • iceazeama

        if thats so,maybe just maybe, the localizations will be better.

      • The Clockwork Being

        Let Reggie do the advert. He simply is just too good.

        Imagine at the end of the advert: IS YOUR BODY READY

        • Nothing5555

          “Imagine at the end of the advert: IS YOUR BODY READY”

          The the Wii Fit trainer comes out and they start exercising together.

          BTW I was watching the Smash Brothers trailer for the Wii Fit Trainer and man does she have some cleavage. Is she modeled like that in the actual Wii Fit game?

          • The Clockwork Being

            Never played Wii Fit but still i think she does

    • Super Buu

      Agreed. NOA needs to step up their advertizement because I don’t see how you could make people consider buying games when all you show is the people playing it and not the game itself.

  • Cesar Barroso

    translate that s*it and bring it here!!!

  • QuizmasterBos

    um…. does anyone know what was up with Peach in the NSLU commercial?

    • Gabe Hoffman

      Expecting Mario? Too bad! Luigi time!

    • Robert


  • Negatron99

    Hope they come to the UK soon, had enough of explaining what the WiiU is to people. Those commercials were great. Quick Nintendo, get them everywhere.

  • Zombie_Andrew

    Nintendo need to advertise in the west ASAP, along with showing of the gamepad as much as possible with as many games and apps as possible

  • Nintendofreak

    stupidly sexy asians girls

    • Nintedward

      I thought the girl in vid 2 was naked :(

      Pikmin in roughly 25 days for me 😀

  • XroyD

    If they put these commercials on the US and Europe it would sell a lot better.

  • david jarman

    Pikmin 3 looking Gorgeous.

    • thedeciderU

      yes, wow! can’t wait to try it out!

  • cement

    i liked the pikmin commercial with the lady…. cuz of 3 reasons….. 1) she waz pretty 2) the piknmin wuz cute 3) the song @ the end…..

  • Sidney Majurie

    I don’t understand why we can’t just get English versions of these commercials. Nintendo doesn’t realize its fans and the western gamer in general love Japanese cultural quirkiness and that could differentiate it from MicroSony. I loved those Wii commercials.

    Bring that Japanese flavor back Ninty!

    • John Raybell

      Hell no, those are terrible ads, i would cry if that was for the US, I already hate the US ads as it is, nintendo ads make the gamer look like they are retarded 5 year olds. NO thanks.

      They need to change the way they do all there ads, fire that ad guy!

      • Sidney Majurie

        “nintendo ads make the gamer look like they are retarded 5 year olds. NO thanks.”

        I’ll be 35 tomorrow. I’m a college grad and have my own business, I have a wife who graduated from the top business school in New England, and we have two beautiful kids. And I’m a secure Nintendo fan. Sounds to me like you have gaming insecurity issues. Perhaps you should play MicroSony instead since their ads make you feel like a big sophisticated man. LOL.

        • John Raybell

          Sadly the wii had better ads.

          I have been a nintendo gamer since birth pretty much.

          How does anything I have said make me insecure?
          For someone who claims to be a college grad and own his own business you sure are a fucking idiot.

          They have horrible ads, fucking deal with it.

          Fuck you
          ……..(‘(…´…´…. ¯~/’…’)
          ……….”…………. _.·´

          • Sidney Majurie

            There’s the sophistication I was expecting. Some people take offense to a phrase involving “…retarded 5 year olds…” Thanks for proving my point.

  • MujuraNoKamen

    OK, no dubstep is a good start. The 2nd Pikmin one was the best, I hope they do one like that. I just hope they do one here explaining a bit about the console (not an add-on) and talk about MiiVerse, Off-TV play, and the variety of games available (please show off some Mature stuff like Watch Dogs and Bayonetta, painting a kids-only image will only hurt the console and the success of the games) And ditch the actors as well, aside from in Nintendoland where you need to show asymmetric gameplay in action, it just comes across as cheesy, so focus on game footage and when the time comes put on critic’s scores and stuff so people can see the brilliance of pikmin and become interested in it rather than immediately writing it off as some weird child’s game – it pains me to think there are people who think that about those games. Anyway, good start, but not quite there yet keep it up.

    • The Clockwork Being

      This is exactly how you put an add. Plus teh critic scores wont be hard to find a agree majority of Nintendo games always get great ratings and awesome scores

  • gamesplayswill

    *in Jeremy Clarkson voice*
    These are the best ads…

    In the world.

  • John Andalora

    Good. Glad to see Nintendo finally spend some money advertising their bloody console after people have been clamoring for them to do that for months.

    • John Raybell

      yeah they “claim” they listen to everyone, but they haven’t for years!

      They do what they want! When they want!

      And the consumer gets the shitty rollercoaster ride because of it

      • John Andalora

        Hear hear!

  • Johny

    japanese ads are just THE best xD love ’em

  • Adrian

    Mario…Mario!.. Mario JA NAI!?!?!?

  • bakedapplepie

    The second Pikmin commercial and the NintendoLand commercial’s are great. I really think Nintendo should embrace there Japanese culture with advertisements in the West.

  • Ducked

    There very different….lol

  • tooby77

    Iv could sell hell alot of wii u if they had me running commercial. I am ashame of the job they do

  • Super Buu

    Japanese ads= Best ads

  • Bob Charlie

    Advertisement in the U.S. has increased, too. I’ve been seeing more of Nintendo on cable through commercials and Reggie making an appearance on Jimmy Fallon’s show. Advertisement on YouTube has increased as well.

  • MrAmanojaku

    When I was in Japan back in April, WiiU was the only console I saw any advertisements for. Every train I rode on had Wii U ads in it.

  • thedeciderU

    yes nintendo, show game footage and the brand the wiiu as a new console! i hope we get something similar in the u.s. that hypes the system through gameplay and a narration along the lines of “…experience it/these games only on the all new nintendo wii u home console…”.

    the only thing i don’t really care to see are awful videos of children listening to dubstep with a wiiu in the background, with a focus on some large hollywood squares looking cube and not gameplay. those ads were terrible. same with the family ads…they did not rub me the right way as a consumer. they weren’t exciting at all, didn’t show much gameplay at all, and they made me feel awkward, like i didn’t even want anyone to know i’d watched them.

    • Andreas Sunde

      “awful videos of children listening to dubstep with a wiiu in the background, with a focus on some large hollywood squares looking cube and not gameplay.”
      Wait, are those actually a thing? O_O

      • thedeciderU


  • Billy_Perry

    These are better, but they still aren’t advertising the Wii U very well, just games for the Wii U. Nintendo need to advertise their Wii U as a console more than they do its games.
    Like the console adds for the Wii, or the N64. The ones that they had ready for launch just weren’t good enough at advertising the console.

  • CharmanderRulz

    I have never played a Pikmin game before but they better keep the Pikmin song by Strawberry Flower in the English game! I found an ok video with a translation but it’s not the best. You may also want to check out there other songs as there is even one to learn the about of each of the Pikmin.

    • Matthew

      Well, if I’m not mistaken, the pikmin would sing this song as an easter egg in Pikmin 2 if you had 20 of each.

      • CharmanderRulz

        I don’t know if it was the same Pikmin Strawberry Flower song but yes I heard the same thing.

  • Matthew

    First: Peach freaked me out, but made me laugh.
    Second: Beautiful.
    Third: Adorable, beautiful, and perfect.
    Four: What just happened!?

  • DingoWalley

    You gotta start somewhere, am I right?

    Hopefully, this means more American Commercials that aren’t terrible!

    • manowaffles

      I’d be happy with some of those with dubbed English myself. Though the best commercial I’ve seen from Japan was for Monster Hunter G.

      (I love that pig’s expressions!)

  • Rob Lucci

    Nintendo commercials from the 80s and 90s were the best.

  • kevinxDxD

    Well i hope were getting better Nintendo commercial here in America.

  • RARE

    They get a controller with Nintendoland?!
    A little jealous…

    • manowaffles

      Since they didn’t get it free as a pack in with the Deluxe Wii U, i’m less jealous. Besides, my wife wants all our Wiimotes to match…except for my fancy Gold one from Zelda SS.

      • bakedapplepie

        The SS controller is the best. Wish I could have gotten a few more.

  • grandlx2

    Lame commercials. No wonder Nintendo is struggling if it thinks this is what we want to see.

    • John Raybell

      yeah nintendo ads have been down right retarded for fucking years now, horrible ads, every time i see one its like i wanna puke lol.


  • Mochlum

    I think they need to wait until at least October when there is many more good exclusives (WWHD, Sonic Lost World, Wonderful 101, Pikmin 3, NSLU, NSMBU, Game and Wario, Nintendo Land, Wii Party U, and Game and Wario.)

    • John Raybell

      Um NOOOOOOOOOO! they need to advertise NOW!!!! not wait any longer. are you kidding me

      • Mochlum

        Yes, because everyone will go buy the, what, 4 big exclusive games right now? They should at least wait until Pikmin comes out….

  • Madmagican

    LOL, Japanese culture is amazing
    the first one in particular made me laugh…. we need these everywhere, not just Japan

  • Daniel Carvalho

    A bit late but

  • sd

    Pikmin looks pretty good. Why wouldnt they advertise the Wii U exactly the same way here. The pikmin adverts show the game. Games sell. Release adverts here and do the same thing. I dont care about people sitting down as a family like in the last advert, but that might sell it to kids.

  • sd

    Those adverts for pikmin almost made mr preorder the game. It doesnt quite have the appeal for me, but those adverts look good and make it look tempting.

  • Justis Bistawros

    Nintendos advertising is great. I just wish i could understand what the people were saying in these four advertisement videos from japan.

  • Cubester_64

    Not as insane of a Japanese commercial as a Kamen Rider toy.

  • Linskarmo

    Good commercials. No dubstep. 😉

  • John Raybell


  • Sora Morp

    Mario? Mario?! MARIO!!! M-M-A-MAMAMAMARIO!! *Luigi appears* Screw him

  • MujuraNoKamen

    Is it me or did they say N****r at 0:05 in the Nintendoland video?

  • IRespectU

    People, there is a Kickstarter for a Indie RPG, and Wii U version is a stretch goal. They only need 8000$ more for the Wii U version!

  • Leon Tizzano

    Looks like the Wii U showed up for class after all.. a year late.

  • ICHI

    That SMB U and Luigi U advert looks like peach is crying cause shes been kidnapped and kept in a dark hole by Luigi!
    It puts the lotion on it’sa skin! Or it’sa gets the warp pipe again!

  • fireheartis1

    Now if they would just do commercials like this for the USA it would be awesome. It’s said you see commercials for PS4 already and it’s not coming out until the holidays. Now if Nintendo would get their buts in gear and release some awesome commercials like this in the West we would be getting Wii U sales. Also when I say the last one I was like man freaking cheaters lol.

  • therealruben1

    Wii would like to play.With U!

  • J_Joestar

    This is a great one

    • John Raybell

      that one is a retarded one, fucking horrible ad

  • Elem187

    Oh cool they are selling Nintendoland with Wiimotes over there? You know if they have this bundled with a download version I may get one of these bundles if it comes here… I want to get rid of my retail disc and do a download only future with regard to first party content on the Wii U… still get boxed 3rd party games.

  • Elem187

    Well they actually have games coming out in Japan, so it makes sense to advertise there…. So I expect we should see some advertising in Europe around the launch of Pikmin 3 there, and again in the US when Pikmin 3 is ready to launch there.

    You gotta have games to advertise before you start dumping money into advertising.. I kinda knew why Nintendo wasn’t advertising the Wii U at all this year… just doesn’t make sense “Hey buy our console today, even though there really isn’t very many first party games yet”… doesn’t seem like it would be very effective… but once you have software on the system, the advertising would actually help then.

  • Michael Jurado

    I love that the commercials show game play and not just action sequences or cut scenes :)

  • Xavier Lopez Chabelo

    The New Super Luigi U commercial… Swag

  • FlyingBoat

    i guess they could be just seeing how their advertisments work before shipping out more locilized versions. plus, nintendo probably cares most about their japanese market anyway.

  • Ryushi

    I don’t know why…but I like how that guy is in all pink…

  • Your money

    Great, now they just need to make a tingle commerical. 😀

  • Nothing5555

    You forgot to add: “no matter what Nintendo does the Wii U is doomed!”

  • MetroidZero

    The girl got ya, huh?

  • Bob Charlie

    You thought the little 16 year old girl was cute?
    All of your comments make so much sense now seeing as you are either an immature 16 year old yourself, or are an insane pedafile.
    You pick 😉

  • Josiah Parsons

    However, the dude in the pink looked absolutely and completely STUPID.

  • jay


    what happened to the kiddie argument?

    because these commercials are for babiez!! Needs more blood the guns!

  • Elem187

    She is cute, but then again, all asian women are quite attractive.

    Source: I married an asian girl 😉

  • Adrian

    Haha, you are actually trying to make people dislike you. What a waste of energy :).

  • Nothing5555

    Well he is partially right. What is the first thing you think of when Japan comes to mind: Tentacles, Nukes or being Nuked, and Sushi…

  • Zombie Boy

    They’ve got a pretty high suicide rate there… I’m sure there’s a reason? I don’t think it’d be sushi though. I like sushi…

  • Alexander Kleinwechter

    Well, i dont think of nukes and tentacles, but i do think of sushi, i really love sushi. You know i think japan is much better then you think it is, of course there is downsides to everything, but its nothing to go and think about the whole time.

  • Adrian

    Sure, that is totally what you think of when Japan comes to mind…if you are uncultured, uneducated, ignorant of Japan’s history or culture, and ethnocentric in general. That’s disgusting and borderline racist that you are profiling an entire nation of people in a derogatory sentence like that. What a shame

  • DragonSilths

    When I think of Japan, I think of 2 things. Nintendo and Hentai lol. Nintendo is “Kiddy” supposedly. Hentai is not. 2 opposite ends of the spectrum there lol. Japan has it all. Except im not a fan of Japanese food…

  • david jarman

    Actually, I thought of samurais, robots and video games.

    LoL, what are you watching?

  • Nothing5555

    I don’t know about living there you may find its not as great as you think….but vacationing or doing an extended stay, that would be great.

  • Nothing5555

    K fine, let me add: comfort women, Bataan, soap lands, Yakuza, Yaoi, and more tentacles!

  • Adrian

    Ahh ok. You are either 13, or an idiot. Or both :). Oh well :).

  • Nintedward

    Stop trying to play analyst. You’re terrible at it.

    Have you been here for like the last 30 years just singing Nintendo’s doom and being proved wrong every time ? lol just stop.

  • Nothing5555

    Thanks for confirming, I thought all hell was going to break loose in the universe if you didn’t predict Nintendo’s doom. All is as should be. Stay strong!

  • david jarman

    I think it can. There are a lot of Americans who want something different. Cod, even though we will still buy it, has over stayed its welcome. This game is not only gorgeous, it’s refreshing. That’s what a lot of gamers have been wanting lately, something refreshing.

  • DragonSilths

    Pikmin 3 is a system seller. you cant say that Rayman Legends was a system seller to some that MIYAMOTO’s Pikmin 3!!!! ISNT. A Miyamoto game is ALWAYS a system seller except Wii Music…we dont speak about that though.

  • Elem187

    Wait, why would you think they would sell consoles if they were advertising it this year? they wouldn’t. They don’t have very many first party titles for the system, so why would they advertise it?

    This holiday season we will see them firing up their advertising dollars, but I can’t imagine they would have sold very many more consoles by dropping 50 million dollars into commercials in the west without the complimentary software to go with those advertising dollars.

  • Guest
  • Joyous Killer

    You seem like you have been going in the wrong path my friend!

  • Daniel Gonzalez

    I don’t see how he is. He’s making a point that they should have done ads long ago, and not just in Japan. It’s a valid point that I agree with. No one here is an analyst, it’s called common sense. Not everyone here worships the ground Nintendo walks on.

    Not everyone here says they’re doomed, Wii U is certainly doomed at the moment unless Nintendo can pull something out of it’s ass to save it. Those who have been around since the beginning like myself aren’t around to doom NIntendo, we’ve observed them for years and realize that they haven’t really learned their lesson from the last few generations.

    So why not you stop with dumb comments like that just because someone doesn’t share your opinion or outlook on Nintendo? This can go both ways.

  • iceazeama

    actually some of the sushi drives them mad…… first is the eyes getting madly dilated and then its just down hill from there. usually the next day they kill themselves with a rope or something. usually thought to of been from seeing things and not being able to listen to what they tell them to do. cases of mad sushi survivers have been to said these things, but anything could have happened in each case.

  • Arthur Jarret

    Wii Music… the proof that everyone, even Miyamoto has their own ‘phantom menace’

  • Jon

    Rayman Legends would have helped alot during the drought but ubisoft though it would be better to release the game when Nintendo gets the ball rolling and releasing a lot of their titles….. strange…

  • Arthur Jarret

    What’re you on? He looked fabulous, obviously!

  • Zombie Boy

    Oh, I thought it was those dance games in the arcades that were causing that 😉

  • iceazeama

    well…. yes that would also be the case, its just one of the steps into going over board after eating the mad sushi. sometimes suicide happens when slipping on the dance machines after donkey kong uses it.

  • Nothing5555

    La Blue Girl

  • oontz

    HA, there is no way that actress is 16. No way.

  • jay

    Dude he’s like 12. Plus I can’t stand when people predict a females age and continue to call everyone a pedophile for it.

  • Elem187

    uhm, 16? She was married with a husband and a little boy, playing the Mario chase game with her family..

    this is the same family where the wife doesn’t want her husband playing Yakuza I and II when her son is around, so the husband plays Yakuza off tv play style…. Shes not 16 bro.


    In many countries, sixteen is the legal age of consent.

  • MadCrain

    I’m 16, I don’t know how I’m immature because of that, but I found her to be cute, and the chick in the middle video was also cute.

  • Bob Charlie

    Holy shit! Lol, it was a joke because knowledge can be a pretty big troll at times, lol it wasn’t supposed to be taken that literal.
    If you get too mad, just start up some Super Punch-Out!! and knock me out a few times.

  • Mason742

    poor guy

  • Elem187

    “no thanks, I don’t want spybox in my house”

  • Daniel Gonzalez

    That dude looks bored. I would give him a thumbs up if he explained why people shouldn’t purchase a spybox. I can only imagine if someone had the console in their bedroom while having sex. Especially not knowing that the microphone on that Kinect is still on regardless if you try to turn it off. Way creepy.

  • jay

    Wii Music sold well and was a good game get off

  • Arthur Jarret

    Phantom menace sold a lot of theater tickets and sold a lot of DVDs.
    Your point is?

    It also didn’t sell well, actually:

  • Josiah Parsons

    Chocolate milk. I just think it’s a little overdone. the pink vest would look great with jeans, but not PINK jeans

  • Arthur Jarret

    Ah, them chocolate milk addictions… I had a tough time kicking that.

    Regarding the pink: Too much of a good thing is never bad, it just takes a short period of adjustment – so the overloaded sensory glands inside your mind can regain from the initial shock of his daring fashion statement.

    He’s like the cotton-candy man, he’s so amazing.

  • Bob Charlie

    18 then?
    I used to live in JP for two years. Middle aged women over there do look like they’re in their twenties, but this girl is definitely a teenager.
    The lady in the white outfit, second to last video…Bob Charlie wants to Shuck and Jive with her, ‘mon.

  • jay

    Do you KNOW how hard it is to be a Million seller?

    It outsold Metroid Prime 3, Epic Mickey, Killzone 2, Mass Effect, Bioshock and various other popular games. Just because YOU don’t understand the genius of the game doesn’t mean it “sucked” or didn’t sell quite the contrary.

    Again use your brain don’t let these ignorant sites do it for you.

  • jay

    You flop like a fish is my point and if you continue to do it I won’t like you.

    ” shut up and take the complement? ”

    Who the fuck do you think I am? I’m not like most trolls/fanboys who’ll bend over as soon as you say something “nice”.

    You ain’t talking to a fanboy here. Praising Nintendo does NOTHING for me. I just can’t stand illogical arrogant hypocrites like you. FUCK your “compliments”.

  • Joyous Killer

    At least he made a Meme!

  • Joyous Killer

    I do feel sorry for him though. Like all of us, he has a job, and he has to try and do it right. I bet he did not want to be there. It must suck wanting to play the demos and not being able to.

  • Elem187

    Which one, the girl in red in the last video? Thats supposed to be her husband and child….. Which they show in the Yakuza commercial.

  • Arthur Jarret

    I eat my words… you’re quite right concerning sales numbers. These are very respectable.

    On the other hand – it’s the only game ever that had some involvement by miyamoto that dropped to a sub-20 price range in stores I know of, which was the main basis for my assumptions.

    The thing with wii music is though… it’s a neat toy. But it severely lacks the amount of polish and content I’m used to from Miyamoto. (IMO, of course – it’s my least used game and I’d have prefered it if they had focused on a new donkey konga instead)