Get the latest news about PS4 at PS4Daily.com and Xbox One at XboxOneDaily.com!

Iwata is against laying off employees to get into profitability

iwataDespite what Nintendo is going through right now, and despite all the challenges they’re facing in the future, you can’t argue against their corporate culture. We can criticize Nintendo president Satoru Iwata for completely mishandling the Wii U launch and subsequent post-launch strategy, but we can’t say that he’s a greedy businessman who’s only interested in profits.

Over the past few years, Nintendo stock has nosedived and the company recorded its first ever loss as a publicly traded company. Iwata took a pay cut and promised to turn things around. But not by firing employees.

According to Iwata’s philosophy, if you fire employees, the remaining ones will work with a cloud over their head, constantly thinking whether they’re next. And under those conditions, Iwata says, it’s impossible to make great games. Iwata said during a recent investor’s meeting:

“If we reduce the number of employees for better short-term financial results, employee morale will decrease, and I sincerely doubt employees who fear that they may be laid off will be able to develop software titles that could impress people around the world.”

He added that in the long run, cutting employees was a bad thing, and that instead, Nintendo is focusing on cutting costs elsewhere and increasing efficiency.

If Nintendo was an American (or European) company, it would have seen several rounds of layoffs over the past few years in order to get back to profitability.

Continue reading:




  • Ballzbeard

    An honorable man in a dishonorable industry.

    • disqus_sgtob6da3X

      Iwata has been doing a good job. He has faults and problems that need to be solved but it not like he is the one company or man on earth doing things wrong. He should continue being President, as he help wii sales go up and help stock continue to raise for Nintendo. So, Yes I still support you Iwata. Just keep doing your best and keep fixing those issues that need to be fix and continue making Nintendo our favorite gaming company. I love my Wii U, your creativity, your games, your consoles, and i will continue to support you. We love you and we want Nintendo to stay.

      • NkoSekirei

        No ones perfect and everyone makes mistakes too

        • Luffy

          and to be able to admit these mistake and strive to correct them is what makes a great person.
          Some people see this as weakness, I see it as wisdom.

          • LonDonE247

            strive to correct them? are you kidding me? iwata become boss just after game cube launched, and the game cube, wii, and wii u all had terrible third party support, and what has he done to solve these issues? do nothing but say ” please understand, i am very sorry” it infuriates me how deluded some people are, nintendo is taking the piss!!! yes the wii had some third party support, but it was mostly shovel ware with a few gems, no where near enough for a core gamer!!

            Seriously why do so many love him so much? yes he made nintendo bucket loads of money with the dsi and wii, but that does not benefit us the core gamers, i am not a corporate slave, sorry i expect better of nintendo, thumb me down all you want, but this new rubbish is just p.r for iwata, as if the board will tell him to fire people when nintendo have already said numerous times that they had to increase staff to meet the demand of making hd games! this is just p.r people!! wake up!

          • Wayne Beck

            It may be news to you, but the only Nintendo Console that ever had “Third Party Support” was the Super Nintendo.

            Nintendo doesn’t “Need” Third Party Support, you “Want” them to have it.

          • Luffy

            and the original NES.

          • Luffy

            In case you haven’t notice, Nintendo is trying really hard to bring third party support.
            Unfortunately, there is always a reason why third party does not want to bring games to a Nintendo console, one of which is that they fear their game will be overshadow by Nintendo.
            To fix this, Nintendo would need to:
            1- not release as many game to give third part a chance(like the Wii U as done since launch, we all saw how third party took this chance)
            2- make crappier game so that third party studio games wont get overshadow (which is obviously not an option)

            Even without these fear of being overshadowed, third party have another reluctance to jump on board and make game for Nintendo console: it simply is to different. So Nintendo would need to make a console that duplicate the other one on the market? (wasn’t that what the GameCube was? again, we all saw how that went)

            Meanwhile, Nintendo as been doing a great job of reaching the indie developer. Indie’s are more then happy to jump on board.
            If the Wii U as only first party games, with some great exclusive and a ton of cool Indie games, I will be more then happy with it.

            If you have an idea of HOW Nintendo could attract other game developer without sacrificing who and what they are, I would gladly hear them. But for now, you only seem to criticize without having any answer.

            And to get back on subject of Iwata, he is the perfect man for the job because he thinks like the rest of Nintendo does. I like Nintendo, but I really love their business model. The way they do business is why I like them so much, and I really do not want them sacrificing that so that third party can get onboard.

            Nintendo is trying to correct their mistakes, but without sacrificing who they are. As long as they continue toward that path, I will have immense respect for them.

        • Guest

          Exactly! I want Nintendo to have another successful year from their console. And I think John Kinsley blames him to much when something goes wrong, or putting words in our mouths when he writes his articles. Of course when something wrong it needs to be point out and corrected, but saying things like ”Iwata should be fired” without even pointing out the things that he has accomplished for Nintendo is wrong. But an opinion is still an opinion…i guess. But at least he still puts some acknowledgement down when he needs them too.

        • bizzy gie

          Everybody has those days.

          Everybody knows what what I’m talkin’ ’bout…

          Wait a minute…

          • https://twitter.com/Zorpix_Fang Zorpix

            Glad I wasnt the only one..

      • Magnus Eriksson

        No, we dont support that backstabbing traitor.

        • NkoSekirei

          and no we dont support a troll with no common sense

          • Daniel Gonzalez

            I think he was being sarcastic. You’re taking it too literal lol.

          • Linskarmo

            I think sarcasm is good from time to time, but it’s way overdone when it’s constant.

          • Magnus Eriksson

            I think you shouldnt think so much Cowboy. Action speak louder than words too. Thats why we should round up a posse and by force break into Nintentendo HQ and bring the guilty traitors to justice. Tar and feathers is suitable here.

            http://www.cinemablend.com/games/Why-Nintendo-Blame-Wii-U-Child-Labor-Scandal-48383.html

          • fireheartis1

            Dude it’s funny how Nintendo all of a sudden becomes the bad guy when it was Foxconn doing the dirty deeds. Plus Apple, Microsoft, and Sony all use this company. Go after them to Magnus because they used the company for much longer dude. And all the PR bull crap this dude was spitting isn’t Nintendo’s style. That’s all Microsoft dude who does that crap. I’m sure Foxconn being a huge con artist of a company made themselves sound innocent to Nintendo. Sorry bro but to call Iwata a traitor over that crap is just that crap.

          • thedeciderU

            your response was totally full of crap :D

          • Steve

            Okey, I will assemble a militia to storm Nintendo’s HQ and take out the traitor.

            You gonna be there right? Because if not, there is no point in assembling a militia since there is no traitor to drive out.

        • http://www.senran-international.boards.net/ TwinTails

          How is he a traitor? He put out 3 successful consoles ever since he was hand-picked by Yamamuchi to bring the company up from the GameCube era. And now he’s going have a 4th when the holiday season comes around.

          So don’t talk to us about traitors, I’m sure the CEO of Sony or Microsoft lays off 30 workers every time they see a 5% dip in their paycheck.

          • greengecko007

            “So don’t talk to us about traitors, I’m sure the CEO of Sony or Microsoft lays off 30 workers every time they see a 5% dip in their paycheck.”

            It’s sad that you have to make things up about Sony and Microsoft to justify being a Nintendo fan. Iwata’s actions here, while good, are what I would expect from any CEO in his position. He is making the obvious choice.

          • Magnus Eriksson

            This is obvious:

          • http://www.senran-international.boards.net/ TwinTails

            People have been getting laid off from Sony and Microsoft, especially when PS3 and 360 struggled at launch. I don’t know what you mean when you say I’m making things up.

      • Διονύς84

        It’s more like the faults of the philosophy of Nintendo rather than his own personal faults. Nintendo works very differently, takes things slowly and does not want to get caught up in the fight between the two bisons, MS and Sony..

        • thedeciderU

          it is cutthroat

      • Ugslick

        He has done a lot of strategically sound things in order to make the Wii U a solid platform, with lots of support and development options and opportunities. The support from big third party devs and publishers is driven by sales: Numbers and money, theres no way to avoid it. But the Wii U itself is a very capable machine for all sorts of things. Maybe it is lacking a little bit in online capabilities though..

    • Jack5221

      Agreed! We need more business men like Iwata. Not just in this industry, but for everything else.

      • Satoru Iwata

        You are too kind.

    • Linskarmo

      I couldn’t say it better.

    • Satoru Iwata

      Thank you, honorable fan.

    • Clel

      Mr. Iwata is a very long-term thinker. He doesn’t really focus on right now, which is something of a weakness, but he definitely has a broad vision for the future of Nintendo. I think more people need to be like this.

  • http://www.w-o-n.org/ GoldDreams

    It’s nice to know there are still countries and companies that care more for their people than they do for profits. That is how it should be.

    • Alex

      Yup but sadly most companies fires their employees to save money, and Nintendo is one of the rarest companies that does the opposite.

      • Satoru Iwata

        American companies can learn from us. I, Iwata approve of this comment.

  • Joseph Parsons

    some times laying off r good some times not good . laying off r in all jobs

  • josh
  • josh

    read this! after the 3dS had a rough launch he took blame and cut his pay in half so people didnt lose jobs

    • NkoSekirei

      i respect iwata for cutting his pay to keep his employees from being layoff that takes guts for the head of nintendo to do and u dont see it happen that often from other game companies and iwata knows money isnt everything.

  • Hugh Quinn

    IN IWATA I TRUST!!!

    • Baum 「ツリー」

      *We ;)

      • Hugh Quinn

        right:)

  • Baum 「ツリー」

    Well Japan’s mentality strikes again I guess :D
    Those people take their jobs and responsibilities pretty serious and Iwata’s just one proof of that.
    I think it’s a bit about remaining his face as president, too, but with him I think he’s actually more concerned about his employees above everything else in his company just as GoldDreams said.

  • Magnus Eriksson

    Ridiculous! The other statement from Ninty was about the need of doubling the staff to manage the HD-gen. Now its talk about cutting staff? What about making games, get them out and sell consoles – OR loose this generation by a very last third?

    • NkoSekirei

      dont wry iwata says hes making sure no one gets layoff even if he need to cut his paycheck again

      • Magnus Eriksson

        Cut his thirty pieces of silver?

        • NkoSekirei

          he cuts alot more put of his paycheck to keep his employees from losing their jobs then other ceos in other gaming companies will ever do

          • Luffy

            other CEO would fire people while at the same time taking huge bonus for themselves….

          • NkoSekirei

            yep which its wrong

          • Magnus Eriksson

            Yeah, I guess Iscariot feel no need to fire slaves.

          • fireheartis1

            Screw you bro Nintendo doesn’t support slaves. Now Walmart were I work for the time being kind of does. I’ve seen this crap happen all the time. People getting fired so the Store Manager and Assistant Managers can keep their huge bonuses. Bonuses ranging from 20,000 to 10,000 every quarter, while the hourly employees like me get 200.00 bonuses. I would gladly work for Nintendo Japan so I can have a good paycheck. Like I said screw you Microsoft, Sony, and Apple have used Foxconn for way longer punk.

    • Baum 「ツリー」

      He never talked about cutting staff…he cut his own payment so he can hold the whole staff in the company…

      • Magnus Eriksson

        I think he should fire himself

        • DragonSilths

          You cant fire yourself…thats called quitting or retiring.

          • Magnus Eriksson

            True. But he could be thrown out by an angry mob. That would be the best. Tar and feathers.

          • uPadWatcher

            Shut up, Mag.

          • Magnus Eriksson

            Wont happen – ever.

          • Luffy

            unfortunately…

          • uPadWatcher

            Still shut up, Mag.

          • Magnus Eriksson

            no

    • greengecko007

      Exactly. How is this news when he just said that they are using twice as many resources to make HD games? It doesn’t take a rocket scientist to figure out that a video game company without developers isn’t going to make games or money. If anything they need to invest more into hiring developers so they can release more games and turn more profit.

  • Luffy

    I really respect Iwata. He’s a great man and I really think that Nintendo is in good hands. He’s ethics are great. More companies should have a CEO like him.

    • Shigeru Miyamoto

      Yeah, during the Nintendo directs it’s like he is talking to the fans about what they want. Really great CEO IMO

      • willweinert

        Honestly, as a coworker you might be biased :)

    • Satoru Iwata

      I agree with you, and thank you for the kind words. It’s great to know that I’m appreciated.

  • Spike Ashford

    Have to say, it’s honestly a breath of fresh air seeing a games company that looks at the long-term and not the short-term. Iwata is a fantastic CEO and a very responsible leader. Sure he’s not been at his best lately with the Wii U selling only decently and not fantastically. But he’s been leading Nintendo for a good while now and he knows how to do his job. His looking at the long-term effects of laying off employees and the impact it would have on the workforce is a damn smart move.

    I feel that despite his mishandling of the Wii U launch, he will get Nintendo back where it needs to be. He’s learned from his mistakes and he knows what he needs to do. And so my hat goes off to you Iwata-Sama. You are truly a bright light in a shadowed industry.

  • Jared Garcia

    Labor is prior to, and independent of, capital. Capital is only the fruit of labor, and could never have existed if labor had not first existed. Labor is the superior of capital, and deserves much the higher consideration.

    Abraham Lincoln

    Read more at http://www.brainyquote.com/quotes/quotes/a/abrahamlin395631.html#7ApYwdBPQW6Fcj1C.99

  • Anubis

    Iwata you’re a great man.

    • Satoru Iwata

      Thank you, Mega Man.

  • greengecko007

    Yes, let’s praise Iwata for finally getting something right. Not laying off employees to make a temporary profit is something any CEO with half a brain would do. You can’t very well make any money without employees making products for you.

  • Smartass2

    I wish he was president of U.S.A.

  • Doctors Tardis

    Start advertising the hell out of the wii u and watch profits go up.

    • John Raybell

      yep, sad thing is, they wont for what ever reason, they are slacking very badly right now.

      They need ads everywhere, all over cable tv, sat tv, internet, everywhere the public will be.

      Im afraid that this will never happen.

      • Satoru Iwata

        You are very pessimistic. Super Mario 3D World will put a smile on your face. Please play it upon release.

        Thank you and continue to support Nintendo and its products.

      • NkoSekirei

        i think microsoft has put themselves in the worst spot after all the poor decisions they have made so far with xboxone

    • Satoru Iwata

      That is underway. Please be patient.

  • DragonSilths

    Iwata is a human. He will make mistakes, so what who doesnt? The thing I like about Iwata is his passion for what he does. Nobody on the planet has more passion for their company then Iwata. Iwata understands that being greedy isnt right. As long as a profit is made in the end thats all that matters you dont need to sell 100 million units every system to be successful. Hell Wii U could be a repeat of the Gamecube, was the Gamecube bad? Nope. Was it a failure? I believe Nintendo made a profit while not a big one thats still a success. So while Iwata has made a bunch of mistakes he could easily not have made, he needs to remain CEO and President of Nintendo. He is the main pillar holding it up. If he goes, Nintendo falls its that simple.

    • John Raybell

      actually no if Iwata falls, nintendo wont fall, they were doing fine with out him.

      Keep in mind, Iwata took over in 2000, nintendo did much better before that, from the point the n64 came out, it was all down hill from there.

      fact is, someone could do his job better, and that’s a fact

      • disqus_sgtob6da3X

        I agree on the Iwata falls, Nintendo wont fall but as far as replacing him cause it been doing bad since then is wrong. It was since other companies that decided to go gaming is what start it all. And the Wii regradless of being underpowered it still was a successful console. You act like the Wii was a bad console. Don’t blame everything on him especially when he done some good things too. Nintendo does traditional games, Nintendo still makes mario, Zelda, Kirby, Starfox etc. Nintendo stills makes great games now as they did before.

      • Satoru Iwata

        Please understand, that I am going nowhere.Nintendo is doing a fantastic job and we at Nintendo, will go into 2014 with some great games that will be underway. Please stay tuned to our next Nintendo Direct to be proven wrong.

        Thank you and please support Nintendo and its products!

        • John Raybell

          The next direct will pretty much just what the last one did, and the one before that, and the one before that. The NEW is lacking at nintendo, the copy and paste cookie cutter milking is what is going on with nintendo now.

          • Relick

            What exactly was cookie cutter about any of the games, aside from perhaps Mario 3D World?

      • DragonSilths

        Iwata goes, that means no more Directs, gamers are once again out of the loop, Nintendo would be in a confused state. Now if Iwata has the time to find a suitable replacement then Nintendo would be fine. But if Iwata was just poof gone all of a sudden Nintendo would be crippled.

  • John Raybell

    Yeah dont fire anybody, just fucking advertise your product, I have friends who have never seen an ad for the wiiu or its games, some have never even heard of it, aren’t aware nintendo even put out a console after the wii.

    In my 27 years of life I have never ever seen this, never heard about my friends not knowing these things, and this is the first console that doesn’t get normal tv ads, or as many as they should.

    to make profits they need to spend money and advertise, the longer they wait the worse they are going to do, they need to advertise NOW! before sony and microsoft release there consoles.

    Now nintendo NOW~ DO IT NOW!!!!!! Your running out of time.

    Your last good console was the snes, its time to wake up. take back over nintendo, you deserve to take back over and sit in the damn throne you guys created!

  • discuss

    This probably won’t apply to Nintendo but I’m going to say it anyway because some people here are totally unrealistic:

    Sometimes people need to get fired so others can keep their job.

    • John Raybell

      lol, no your just plain wrong, the only reason firing should happen is when someone does something wrong, lay offs are due to bad business practices and models and thats that. No ifs ands buts about it.

      • discuss

        No your just plain unrealistic. Demands can change, the manager/worker ratio can go wrong and lots of others things can happen.

        I’m saying that sometimes firing people can actually be the good thing so the company doesn’t go bankrupt and everyone gets fired instead.

        • John Raybell

          but if a company makes proper business moves it can avoid the issues it deals with. layoffs could be a thing of the past if these guys didnt have there heads up there asses, that’s not unrealistic, its the truth

          • discuss

            External factors. End of discussion.

          • John Raybell

            nope, its people like you that think layoffs are needed that makes this world such a fucked up mess, just look around you, LAYOFFS hurt company’s, every fucking time, it doesn’t save them at all, it fucking kills them! I could name companies all day that have been killed because of layoffs, losing talent!

          • discuss

            Take a management course.

          • John Raybell

            why So i can make the same mistakes they do, its about thinking outside of the box, not learning and repeating what everyone else does, you silly fuck, A management course doesn’t solve all, and isn’t perfect, always room for improvements, nobody can disagree with this.

            If a company didn’t make the mistake in the beginning for the reason as to why they needed layoffs, they just wouldn’t need them. Just look at this artificial, they wont do layoffs, and they will be better off :)

          • discuss

            Because you can’t controll all external factors. Simpel as that. Even if it goes internally wrong why would it be better to fire everyone then just a select group of people?

            You are also really ignorant if you think you are smarter then people who studied. Your talking about outside the box thinking yet your opinion is 100% emotion.

          • John Raybell

            Dude you fucking said layoffs are needed so others can keep there job, and you call me fucking ignorant jesus fuck. layoff are only appropriate when an employee does something wrong, NOT so others can keep there jobs, like Reggie and Iwata, they should be fired of laid off, not so others can keep there jobs but because they fuck up and lie over and over to the consumer!

            layoffs just for the fact of laying off always hurt, ALWAYS. It never helps, in the video game world for sure, it kills products all the time.

            If a company has to do mass lay offs its because they fucked up, they made the wrong move, made a mistake.

            Show me a single company that had to do mass lay off because of something they didn’t have control over, I bet you cant.
            It always comes down to the choices that they made.

            I wont respond to anything you have to say about this anymore until you show me that company I asked for, keep in mind when you do show me it I will research the hell out of it and find out why and what mistakes they have made, and then I will repost them here to prove that they in fact were the issue because of a mistake, a bad business choice they made,a mistake.

            Trust me I’m up for the challenge :)

          • discuss
          • discuss

            “Trust me I’m up for the challenge :)”
            Seems you finally saw you are incorrect as it has been 4 days without a reaction. To bad you ain’t man enough to admit it.

          • gil

            I’m pretty sure you’re gonna abandon this discussion when you’ve realized you’re wrong again… just like in the discussion with HD graphics on article about having twice manpower

          • discuss

            I’m pretty sure you love trolling and that you are a social reject.

          • Satoru Iwata

            Please understand, we are glad you don’t work for Nintendo. Your business ethics are not of Nintendo quality. We suggest that you enroll into our intern management program and learn more about how to run a company efficiently.

            Thank you for supporting Nintendo and its products

  • bakedapplepie

    If more corporate hierarchy thought this way the world would literally be a better place. Most CEO’s only think about reactions on Wall Street, and routinely turn over employees and if that doesn’t work just ship the jobs overseas. Meanwhile we live with the constant uncertainty that the article is referring too leading to a lousy life in general for ourselves and our families. When you stand by your employees, they stand by you.

  • John Raybell

    He should just lay him self off, and find someone who can actually advertise and sell there console for them.

    • John Raybell

      /

      3 down votes from 3 retards

      make that 6 retards

      • NkoSekirei

        seriously u calling people retard which who disagree with u makes u look more like a jack@$$ dude

        • John Raybell

          you must be one of those head cripples facepalm

  • John Raybell

    How about fuck you, and you eat shit :)

    • NkoSekirei

      ignore him

  • AAAkabob

    Good on him. If they do their job well, there is no reason to cut them.

  • discuss

    Iwata needs to go. Here is why:

    If you didn’t watch it then don’t comment me.

    This is a really nice addition;

    • John Raybell

      Wrong on a few parts, but about 98% of this video is right!

      See in this case these guys are killing Nintendo, so they should be laid off or fired, They do need others to take there place, since these two came in to play its been hell for Nintendo, and hell i have always hated Reggie, all he does is lie, over and over and over and over.

      The only time I think firing and layoffs should occur,only when employs wrong the company.

      I wish Iwata and Reggie would just quit!

      • John Raybell

        5 babies down voted me

    • John Raybell

      WTF how could anyone down vote facts.

      • BLACKendTiamat

        gotta remember what website youre on bro.

        expect some fire.
        just wear your flame retardant gear and youll be ok.

        also, as long as you put stuff out there to be read. people will read it. think of those 5 downvotes as people who have read your comment that youve gotten to “think” a little.

        them not countering your claims is whats even sadder imo.

        we are all entitled to believe what we want in the end.

    • fireheartis1

      Shut up dude BlackBond is nothing but a freaking liar anyways. I bet you are BlackBond aren’t you. Selling your ridiculous lies and bull crap all over the freaking place man.

      • John Raybell

        did you even watch those, if you have been around for the last 10+ years you will see that all the video was, was reggies lies of him in person, and iwatas stupid crap he always says, the video was mostly truths, deal with it!

      • discuss

        Such good arguments. You must be an intelligent person.

      • WolfgangAmadeusMozart

        If this was Blackbond he would rapidly respond and call you names, such as “clown”, “troll”, and “social reject”

  • $41809923

    NINTENDO SHOULD FIGHT FOR THE PEOPLE
    PEOPLE MAKE THE BEST GAMES FOR NINTENDO

  • Henry Hotspur

    Wow, he’s officially the coolest boss ever.

    • Satoru Iwata

      Not that I’m bragging……but yes, I AM. Thank for your support!

      • $41809923

        PEOPLE ARE HAVE HARD TIME THERE ARE NO TIME TO LAYING OFF GOOD WORKERS FOR NINTENDO

  • bizzy gie

    “If Nintendo was an American (or European) company”

    It’s okay John. We all know you’re talking about Microsoft.

    • Guest

      Not written by Ashley

  • $39063977

    if Iwata was right and trully is this magnificent decision maker enterpreneur you you bestow him to be, then why is everything going downhill with the wiiu…a. why on earth are third parties abandoning this system in such aharsh and unoleasant way

    • I_I

      the problem is the US gamers and developers
      the gamers divided to 3 groups
      real gamers which they’re few of them
      Wanna be gamers aka hardcore gamers
      and Kids Nintendo make their profit out of the first and third type
      developers want Nintendo to do as they please Like EA and So, On witch in the end it’ll destroy Nintendo and the Old gaming world
      Trust me the new one is ugly as hell just look at XBOX one

      • $39063977

        I am afraid Nintendo will be destroyed from the inside. I fully attribute any failure of the company to its CEO and noone else. His job is to pick the right people and put together a management team to help them through the rough (and good) times. Whaveter it is they are doing right now it is not working. Sales show it and 3rd parties spell it out. I doubt anything will change when N’s next-gen titles are released – new, potential consumers won’t see them favourably, especially against the hype that Sony and MS will raise when the PS4/XO launch.

        I doubt it’s any conspiracy theory of some sort. It is simple decision making. Everything started when that console was broken down and undermined the very essense of gamers’ expectations….it broke out screaming mild improvements to current gen…gamers and developers alike wanted HUGE improvements. you won’t run next-gen sports, TES, GTA games on a PS3 and you won’t run them on a Wiiu either.

        > Wanna be gamers aka hardcore gamers

        why the sarcasm? i’ve been hardcore for the past 20+ years. i kick ass on a series of games

        • I_I

          it’s not a conspiracy or it’s in the hand of Nintendo CEO. The problem is with the taste in the west towards colors and their idea of a good game. Even if the next-gen titles came it’s mean nothing good games weather it’s on SD or HD or even 4K is a good game and that what Nintendo should focus on
          making more high quality games forcing the industries towards it
          when I say wanna be I meant the online FPS people only to me a hardcore gamer is the one who seek and play games from all genres and platforms wither it’s a phone or a handheld or a console or a PC and try everything not just mature or blood related games

          • $39063977

            well there are different styles of gamers. to me a burned out FPS gamer is no less hardcore than a Mario prodigy. although i see your point in that the “hardcore” tag is better suited to people who play more than one game (at least). ok, it’s really a matter of opinion. I would call most Nintendo hardcore gamers “real” gamers myself, cause to me they can enjoy a game even when everyone else passes it by due to not being “mature” enough or have high-end textures and graphics. but the majority of people don’t see it that way. Nintendo games just don’t appeal to everyone. Can’t blame them. I thought the newest Simcity was a true upgrade of the franchise, and a lot of it had to do with the graphics. Maybe in 5 years time the newest version will be something utterly alive and real…graphics will again have a lot to do with it.

            Age has a lot to do with it too. An adolescence about to reach the peak of his younghood, where everything is at blame, and he can’t wait to get out and feel independent as if he is a true adult, won’t feel comf. playing a super mario or dk game. he would feel more comf. shooting a bunch of people with his friends online. this appeals as more mature to them. I, as a 33 year old, find that totally immature. Why would i want to spend all my time acting like an adult in a game when I am already an adult in the real world and i sure can’t go out shooting people. so i’d rather be a plumer or an elf and challenge myself against time and puzzling and wildlife and have a generally good time. Or just immerge myself in some surreal dimension of an elder scrolls series…with its own Gods and demons and races etc..

          • I_I

            wow you got me and I can see your point of view. I wish all gamers and video games fans just like you

    • NkoSekirei

      cause their not taking the risks they should be and the only ones that are is ubisoft,namco,monolith,square enix and several others and then of course the indie devs too

      • $39063977

        ubisoft is not bringing any next-gen games to the wii u. whatever’s coming to ps3/x360 is joining the wii u space, but that’s as far as they go it seems. if that initial risk ubisoft took with supporting the console had any return then we wouldn’t be reading comments like these by its CEOs: http://wiiudaily.com/2013/07/ubisoft-on-zombi-u-performance/

        As for Monolith, I believe Nintendo owns more than 96% of the company, right? Namco Bandai is sourced by Nintendo and develops 1st party software for the Wiiu (super smash bros). so not much light in your comment. As for indie…ok.

  • I_I

    I wish for Iwata to succeed because the gaming industry is on the balance and Nintendo is the only one to save it

  • everyone

    I read the Q and A from this meeting and he had pretty honest and respectable answers to the questions asked of him. If I invested in Nintendo I would feel confident in the direction they are moving. I had to laugh at the lunchroom question though.

    • John Raybell

      really, shit if it were the 80s or 90s i would invest in nintendo, but now? hell no, maybe after Iwata and reggie leave, then maybe, HUGE maybe though.
      I love nintendo and have loved all there consoles since I was born, but Jesus Christ they just haven’t had it together since the SNES days. true fact, They are always behind and are never ready for jack shit, they always lack something.

      If they want to get ahead again, they will have to release there next console as a next next gen, they need to lead, which means they need to be ahead, more powerful, and take that next step that everyone needs to do, first it was cds, then the internet, then HD, we need nintendo to do something so amazing it becomes the norm, similar to the three things I listed above.

      True innovation!

      They need to be that next big thing, and being a step behind will never get them there.

      • Michael Jurado

        you sir make me giggle what do you call motion gaming ??? is it a coincidence that all the new gen systems have some form of it built in too the system?

        They need to be that next big thing, and being a step behind will never get them there.
        ?? okay so where were you last gen cuz they won also you clearly don’t own a wii u otherwise you would see the massive potential it has over the ps4 and xbox1

        • everyone

          I think he just moved to liking a different style of games. It just happes I guess. I personally like the things they are doing with the Wii U. I find joy in it. Some people just wont like it. His comment made me think Nintendo is holding his family for ransom.

        • John Raybell

          motion gaming was last gen and turned into a real gimik, it was hardly used right.

          Yep have a wii, a wiiu and a 3ds.
          So far best part about wiiu is one player on tv and one on gamepad, other then that its crap like oh a map or oh UI, oh my packback, bla bla bla its all crap that could be done on one screen, it hasnt really brought anything other then an extra screen for 2 player.

          Potential? its a freaking tablet,what potential?

          Like what? Nintendo cant think of anything so can you?

          • BLACKendTiamat

            they could be innovative with it if they tried. i thought the change of perspective was a great idea. like 2 ppl playing the same game, but on the gamepad, player 2 is in a different location.

            but so far i think the only game that did that was the zelda mini game in nintendoland, which i never played.

            and using a turret on zombiu was cool imo. and searching your inventory.

          • Michael Jurado

            motion gaming is built in this gen. and yes some games used it as a gimmick but mostly on the kinect :P

            once you get your tiny brain free from clutches of tablets and see that a game pad is far from a tablet you’ll see what i’m talking about I could go into further detail and break it down for you but, you’ll just respond with some childish bs so I rather not even waste my time with you cya

      • everyone

        Dude relax. Getting angry and spazzing out your opinion as fact does not make it true. I could respect your point on this topic but when you just spam a bunch of posts with anger because they have a different view as you it takes the credibility of your voice.

        • John Raybell

          lol

      • BLACKendTiamat

        are you my alt? lol. jk

        there being over 6 billion people in the world there are bound to be a bunch of like-minds.

        one thing though, motion controls was perfected during the wii era by N.

        the other two just couldnt help but follow. but ill always love sony as well. grew up with both. been playing mario games since i was in diapers. ill never forget running away from my mom because she wanted to change me but i wouldnt stop playing mario bros 3 for nes.

        seriously, it was bad. my diaper was so full of waste that it slowed my escape down drastically. it would be swinging close to the ground it was so full!

        highlights of my life

  • mr.Goodbar

    Nintendo and Sony should just mash up as one gaming company together. Sony to leave the Sony music and TV divisions. And the gaming division of Sony to be with Nintendo would be spectacular. NINTENDO’S SUPER PLAYSTATION 1 WOULD BE BORN!! THE NSP, THEN THE NSP2, NSP3 AND BEYOND!

    • NkoSekirei

      hardly doubt it

    • Michael Jurado

      back in time when the n64 was released Phillips CDs aka Sony wanted too make the n64 a CD based video game console as Nintendo rejected the idea. Phillips took it upon themselves to release their own console too compete with the n64 and thus Sony’s PS1 was born.

    • http://MacroManJr.blogspot.com/ Brian Lockett

      I’d rather stop console gaming than see the likes of Jack Tretton being in alliance with Nintendo. He’s got slime than a Dragon Quest game.

      • http://MacroManJr.blogspot.com/ Brian Lockett

        Personally, I like my PlayStation PlayStation and my Nintendo Nintendo, and the two worlds should never meet. Sometimes, difference is good.

        Besides, company merges rarely work for the better quality of each company. They’re typically always done with shareholders in mind–not the quality of their companies.

      • mr.Goodbar

        They can leave Tretton out of the deal. They wouldnt need him anyways.

  • Andrew Gonzalez

    It’s admirable how they don’t follow the trend of FPS and such other western influences. Iwata seems like a humble leader with some questionable decisions but who isn’t.

    • Satoru Iwata

      Very true. Please understand, that FPS genre is very dull and full of CoD. We at Nintendo, hate CoD. Anyone in our studios caught playing it is beheaded by the way of the samurai.

      Thank you and continue to support Nintendo and its products.

      • John Raybell

        After watching this, tell us, why you suck so fucking much, your a retard that can never advertise, you suck and should leave nintendo.

        Your also a lair like Reggie.

        Its really to bad your not the real one and was standing in my house, i would kick you in the fucking nuts so hard!

        • NkoSekirei

          seriously man ur making me facepalm didnt u ever think that the guy ur talking about above ur post isnt the real iwata

          • John Raybell

            lol YES you fucking retard, did you even read what I said, lol, your a fucking idiot lol

            Its really to bad your not the real one
            Its really to bad your not the real one
            Its really to bad your not the real one
            Its really to bad your not the real one

            care to read that again? lol

          • BLACKendTiamat

            this tickles my insides XD

          • Stephen Davis

            Maybe he is the real Mr. Iwata. He sounds like he is. I mean I REALLY think he is. How can we prove it? :P

  • D-Man

    They should have built the Wii U with specs that are on par with those of the Playstation 4 and Xbox One. They also should have added DVD playback compatability and reigon-free hardware. Also, have integration with Facebook and Twitter. Because of its specs, third-party can put their next gen games on there without the extra work

    • Michael Jurado

      I disagree because, a gaming system should play games, should give you new ways of enjoying what you love, it should expand on the skills you already own. Besides a product with high specs/dvd playback/region free/facebook and twitter is called a computer. Fact is despite how “powerful” xbox 1 and ps4 are they are still chumps compared to a PC. I think both Microsoft and Sony should stop giving us crappy computers and step up their game in innovation cuz personally I can’t go one more gen holding a play station controller.

      • D-Man

        Nowadays, people are looking for more than just a video game system, they want an entertainment system. Something that can do most of their needs, and deliver good gaming experiences. With DVD-playback and powerful graphics, people don’t need both a computer and a DVD player, they can just use that. And with powerful specs, we can get the high quality experiences the PS4 and Xbox One get.

        • Michael Jurado

          well I hate to break it too you but a powerful machine that can do everything you want is in fact a computer… gaming consoles should be for gaming not everything. once you make your console do other stuff besides gaming you lose focus on what matters almost as if you try to sell your console based off its specs and not it’s awesome games. Especially if your “specs” aren’t even better than my computers specs 3 years ago what i’m trying to get across too you is that WE the gamers DO NOT NEED a machine that can do it all if we wanted/needed that everyone would be a pc gamer. Once gamers get back too the old days of Snes and actually play games will the gaming industry be saved until then it’s pretty fucked -__-

          • D-Man

            I think you’re stuck in 1990. The reason for great specs is so it can actually run the games. Because of the Wii’s it couldn’t run anything! The DVD-functionality of the PS2 actually was a selling point in japan and made DVDs popular in Japan. I love the games on PS4 and Wii U, but also love the cool features. While I’m playing PS3, I use my Wii U as an internet browser (because it rocks :D) I love old school Nintendo as much as anyone else, but I’m also ready for the future. And you’re making it sound like PS4 and Xbone don’t focus on games. They do! I mean, have you seen some them? They kick ass!

      • D-Man

        Also, I like the PS3 controller. It’s comfortable and easy to use. I love my PS3. My DVD player doesn’t work well, so it’s neat to use on my PS3. It’s online experiences are pretty good, I love to chat :) to others.

    • NkoSekirei

      i agree.And the wii u is more powerful then ps3 and 360 even though the new systems would have alittle more power then the wii u but who cares cause i bought my system just to play games on

  • XroyD

    Off topic: I want to know your opinion on my situation… Should I get a 3ds or XL now or wait until it is bundled or in Black Friday? I don’t know what to do!!!

    • Michael Jurado

      I would get an XL simply because its bigger and brighter
      also If you get a DS now you’ll more than likely get sucked in too animal crossing new leaf. In an attempt to save your soul I say wait until black friday simply cuz you’ll get a pretty cool bundle + you’ll be that much closer too SUPER SMASH BROTHERS!!!!

      • XroyD

        Alright, thanks for your reply. :)

    • Luffy

      XL all the way! I have both and prefer The XL!

      • XroyD

        OK, thanks for your reply! Probably getting an XL this Christmas!

  • Joey Perez

    old news… re brought up ? and its negative at that …. wii u daily doom n gloom gets hits but come on..

    we read this looong ago.. i even saw it on other sites …

    http://mynintendonews.com/2013/06/19/iwata-takes-blame-for-meagre-wii-u-sales/

    • CyanideInsanity

      I don’t see how this is negative. He’s saying he actually has faith in their employees, instead of blaming then axing them.

      • Joey Perez

        its negative because its an article about how bad nintendo is doing… its not positive is it? its an article about struggle and losses….

  • YayGs

    I want to work for Nintendo…

    • Satoru Iwata

      You’re hired.

      • http://MacroManJr.blogspot.com/ Brian Lockett

        If only it were that easy…

        • Satoru Iwata

          You’re hired, too. Yes, it is. Here at Nintendo, the more, the merrier.

  • thedeciderU

    very good on his part. all you have to do is ramp up the advertising of the wiiu. advertise the shit out out the console! why is this so hard?! fear of success?

    • Jeffery02

      Fear of success? Lmao! Nintendo WOULD be the only company to do that. Here is an example: http://kotaku.com/the-real-reason-nintendo-will-never-make-a-pokemon-mmo-534778160

      • thedeciderU

        hahaha! i’m not really into pokemon, but that’s damn funny.

        it’s so frustrating that nintendo has not executed an aggressive marketing campaign for the wiiu. they’ve finally publicly admitted it, and have more or less beat themselves up in the public eye over this (after being criticized for 6+ months).

        if they want to sell sell sell this fall/holiday season, they have to start now. has anyone seen anything online/on tv? i saw a game and wario ad recently, but that’s it. i guess they need to have games release, but man, their timing is hurting their success. i want this system to offer everything. let’s hope they can fix it before the year’s end.

        • BLACKendTiamat

          if there arent a lot of nintendo adds this upcoming holiday season im going to lose a lot of faith in them :/

          • thedeciderU

            i do not want this to be a dreamcast situation – discontinued software development of an awesome console after 1.5 years. i know nintendo has mountains of money, so this begs the questions: why the hell did not they not advertise the wiiu up to launch? and why haven’t they fixed it by now? uggghhh…

  • Jeffery02

    People are quick to blame him for a lot of things. Some things may be his own mistakes but others are our own. You know why the Wii U isn’t doing well? It’s because Nintendo has to do more work to tell people what the system can do when compared to Sony or Microsoft. Many people have this false idea of what the Wii U is and it’s hard to shake it. Maybe the Wii U isn’t a over-powered behemoth but if you look at it for what it can’t do, then you miss everything that it can do. Maybe Nintendo isn’t telling people enough about it, but we can’t say that it’s not the our prejudices that are also to blame. I just hope that people realize how ignorant they are to always go with power rather than actual entertainment and innovation. I may not always agree with Iwata, but I sure as hell respect him!

  • Ducked

    Iwata’s a good man, and good owner. Nintendo is a good company.
    Simple!

    • Satoru Iwata

      Thank you for such kind words. That means so much to me and Nintendo coming from a duck. Quack on.

      Thank you for supporting Nintendo.

  • http://people.ign.com/fliadaloisio fliadaloisio

    HERE !!! TAKE NOTE !!!! MR. ACTIVISION & MRS EA !!! :D

  • Jon

    This was posted 2 days ago on other news sites….

  • Cube

    lol, yet he will take the CEO job of North America

    • http://MacroManJr.blogspot.com/ Brian Lockett

      I’m sorry, but I fail to see how his assuming the responsibilities of one overseer role compares well or otherwise contradicts the nature of his not cutting the lower-tier jobs of thousands during a dry spell.

  • YouAreStupid

    Iwata isn’t laying off employees? Good to know that he isn’t like the democrats.

    • Guest

      -_-’ Oy.

  • Shelim Uddin

    I can see now why Nintendo stand strongly behind Iwata.

  • sd

    For those frustrated I would like to ask that you do the same as i just did. Email nintendo and tell them no one you speak to is aware of the wii u . Ask them to advertise the console and the games.

  • Link Slayer

    Wow I just became a playstation plus member and it only cost 17.99 and I just downloaded 120 dollars worth of games. Man us Nintendo Fans are missing out if you dont have a Ps3 I’m fully converted!

    • http://MacroManJr.blogspot.com/ Brian Lockett

      Well, just my two cents here:

      1) The value of those games do go down over time. Just because you might have gotten a game that previously cost a premium price some time ago, it doesn’t mean that it’s standing at the same value today. Most of those games aren’t new titles that largely whose bulk profitability have waned after a good while, and so they go down in their true price value over time and suddenly it becomes a “value.”

      Of course, I do suppose “value” is rather subjective to the buyer, but objectively-speaking, since the economic price value of things naturally lower over time, their “value” price is often the price as it could be expected to be in such time since its prime profitability. Though, it’s still a bargain–I won’t deny the bargain aspect overall. I just doubt you’re truly getting “120 dollars worth.”

      2) Some Nintendo fans aren’t exclusively Nintendo fans. Many are, but some, if not most of us here, do own or at least play other platforms. I’m largely a PC and Nintendo man myself, but I’ll be looking to obtain a PS4 as well. And even back in Nintendo’s prime and dominance, I still enjoyed Sega a-many times.

      I think there’s fewer Nintendo fans out there who just remain “Nintendo purists.” Though, you’ll rarely find someone who plays “only” Nintendo games–statistically, they’ve played at least one game on their computer in the last year.

      But anyways, those who do just personally prefer only Nintendo games aren’t going to find much value in becoming a PS3 owner anytime soon. Personally, I’m not too fond of PS3′s repertoire. Though, PS4, on the other hand…had me at Final Fantasy XV and Kingdom Hearts III.

      • Link Slayer

        Yeah the characters look pretty sick on FF XV

    • CyanideInsanity

      I don’t think you could try less to not appear to be an idiot… You get “free” games with PS+. Take note of those quotation marks, because you wouldn’t get those games if you weren’t paying. Since there is a massive PS+ user base they can afford to “give away” “bonus” copies of games with it.

      • Link Slayer

        I is very nice though. I’m downloading some pretty nice games at the moment. Bf3 Uncharted 3, The cave, and Saints Row the Third. Ps plus has already more than payed for itself the first day I got it. It really is a good deal. I’ll probably keep it for as long as I own a Ps3, 4, and Vita thats if they keep up the quality like this

    • Michael Jurado

      I was a playstation plus memeber until I got hacked and lost all my shit. I said fuck it that deal is too awesome to pass up and went back too them soon after I got hacked again and lost all my shit … so all I have too tell you is be warned odds are you are going to lose all your shit :P

      • Link Slayer

        I hate to hear that, and that sucks man. I would be super mad also.

  • http://MacroManJr.blogspot.com/ Brian Lockett

    It’s like I said before: Nintendo’s in the interest of developing Nintendo developers–not merely just Nintendo games.

    Most other game companies typically do hiring of freelancers en masse as they need them while relying on relatively few permanent in-house developers (largely management positions), only to customarily let those temporary go en masse after the game project’s done. This saves them money from paying yearly salaries and costly benefits of full-time in-house employees.

    But Nintendo hires developers (rather selectively, might I add) more to play for keeps. They hire with the long-term in mind. And those developers eventually become veterans, leaders and legends within the company, to harbor and foster the next generation of such Nintendo developers. So, naturally, they simply won’t deal with their financial problems by just cutting their developers–their developers are their culture.

    I like that tenacity about them, personally. In this world that makes their every decision only in interest of a dollar, regardless of the cost of culture they might be gambling, it’s nice to see some culture and philosophy about a company. People everywhere keep advising Nintendo on what they should do, but few make judgments about Nintendo really knowing how they work inside.

    Nintendo is truly a last of their breed, not just as a company in the business of gaming (one’s that’s over 121 years strong overall), but as a company overall. Few companies stick to their guns like Nintendo does–and even fewer make it out alive and even thrive like Nintendo does.

    When it comes to Nintendo, they’re simply not to be compared to the business practices of most other companies. They do things their own unique way, and their solutions for their problems will have to come from that same tendency of being unique. You can’t count Nintendo count, because you can’t ever count on Nintendo do to react to people most typical ideas.

    Come what may for Nintendo, through thick and thin, it seems clear that they’ll stay Nintendo to the end. Though, even during this struggle with Wii U, Nintendo’s still sitting pretty enough to try the console game again. So I think critics generally should just chill out about their general judgments on Wii U’s future, and wait to see what happens–instead of always trying to go all Nostradamus about Wii U

  • Kenshin0011

    I agree fully with Iwata about this subject, but what then should he be doing? They should take INITIATIVE and dig into their massive reserves of money and invest on beefing of the Wii U’s software.

    I keep hearing from them how harder the transition to HD was than they thought it would be and how they’re sorry that there’s a lack of software. Then do something about it! This isn’t the time to say, “Oh it will come naturally”, no! Nintendo needs to pump some games out AND still maintain the quality that we love. Hire bigger teams and do anything you can to increase efficiency, especially when all it could take is some money

    • Michael Jurado

      taking a risk like that just seems crazy especially in todays economy a strategy like that could easily have you go bankrupt especially when you have all these “gaming sites” like IGN 95% bias towards your company

      • Kenshin0011

        True, but do you know how much money they have? They have enough to go through several FAILED console launch cycles and still be in business. I say invest a little bit extra now to get the Wii U where it needs to be in the market

        • Michael Jurado

          personally I wouldn’t mind if the wii u flopped cuz honestly this gen of games could easily push us into a state where the end of gaming is coming. See ps4 and xbox1 didn’t impress me in the least they basically do all the same shit my current ps3/360 do just prettier hell my phone does everything ps4/xbox1 does (besides play games)… what i’m trying to say is that aside from nintendo the quality just isn’t there or at least it doesnt feel like it, not to me anyway. So if the wii u flopped along with everyone else it wouldnt be so bad because I would much rather see Nintendo have loads of cash so they can save the gaming industry AGAIN. rather than beef up the wii u just so it gets crushed by PC

  • Dez

    All the more reason why I so highly respect Iwata.

    He is a good man and can still make grand business decisions. People have criticized him so much, but they also forget that Nintendo flourished tremendously under Iwata and I firmly believe it shall once more. The Wii was under Iwata and it was a whole new high for the company and people hailed him as arguably the best president Nintendo has ever had. The Wii U has marketing trouble largely because it isn’t as simple to convey the message of what Wii U is; moreover, people keep overlooking the fact Nintendo is reorganizing and expanding at the moment.

    HD games are a first for Nintendo and they need to adjust to making these titles. Miyamato has already spoken on the matter and there have been many hints from Iwata in the past. Why do you think Smash is being co-developed with Namco? This is to speed up the process of release while Nintendo attempts to expand its development teams and discovers a schedule they can keep to. People incorrectly and unjustly blame Nintendo and Iwata for this for various bullshit reasons which involved no research at all, misconstrued information provided by Nintendo, and writers all hyped about getting views yet can’t even properly edit an article.

    If they force Iwata to step down, I’ll be pissed!

  • Agent721

    Its rare to see this kind of worker loyalty. It also indicates their finances are not as bad as the comment sections of the videogame world all beleive!

  • Logan Waltz

    they need to get wiiu on it’s feet by the time pokemon comes out to get some real profit. right now isn’t a high buying time for games.

  • $39063977

    sure, whatever works. FOXCONN was a viable business option for them, so they know what they want. i doubt it has anything to do with ethics

  • domahman

    They need to hire…layoff is just temporary fix and eventually, they will have to hire again. The problem is not the staff, it’s something else…maybe the feable system and the lack of softwares and the adoption of the feable hardware. I guess we are sliding from here.

  • t3g

    Maybe it’s time for Nintendo to clean house and remove Iwata and Reggie.
    Maybe some fresh faces to breathe life into this brand. When the Xbox
    360 had HD graphics in 2005 and Nintendo is saying in 2013 that they are
    now learning and adjusting to HD graphics, it shows poor hiring and
    management. https://www.youtube.com/watch?v=PtttKuSaaIg

  • http://www.senran-international.boards.net/ TwinTails

    Stop spamming the comments, you got your point across the first time.

  • Sonic the Hedgehog

    What are you? From XBOX LIVE? You are the most pathetic troll I’ve ever seen. The Wii U user base is the most mature and friendly users I’ve ever seen.

  • Satoru Iwata

    I will drop you into lava at Bowser’s castle. No awesome Nintendo games for you.

  • NkoSekirei

    no ur from uranus

  • NkoSekirei

    no peach is too good for u troll so instead u get a goomba to bang

  • Satoru Iwata

    I’m very sorry, but that can’t be arranged. However, we can set you up on a date with someone who matches your qualities. Her name is Mother Brain, and I’m sure you two will mesh well together. Don’t thank me, it is my honest pleasure to help those in dire need.

    Thank you for supporting Nintendo and its products.

  • BLACKendTiamat

    thatas crazy! uranus is pretty far man!

    oh… unless you were referring to “HIS anus”

    in which case….. – thats crazy man!! hes from himself?

    he came out of his own butthole? video/pics or its a lie. :P