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Target fails at advertising the Wii U

A new Target circular shows off misleading information about the Wii U.

target_wii_u_mistake

A new advertising circular has made its way to the Internet, where the keen folks over at NeoGAF noticed something strange about the pictures in the ad. If you look closely you’ll see a Wii U GamePad sitting on top of a black Wii. That’s right, even the retailers who are peddling the product think the Wii U is just an accessory for Nintendo’s original Wii.

If this isn’t a case of showing off how poor the name Wii U was for Nintendo, then I’m not sure what else there is to support the evidence. Is it too late to ask for a name change, Nintendo? Perhaps with the release of a console with more storage space?

Around the web
  • https://twitter.com/Zorpix_Fang Zorpix

    This just made me sick. I mean seriously? Come ON Target.

    • Clel

      Is it bad that I laughed when I saw the picture?

      • BluePeanut

        I laughed too x)

      • https://twitter.com/Zorpix_Fang Zorpix

        probably not :P took me a bit to figure it out

  • Lusunup

    They do need to advertise the console not a bunch of game trailers or else how are people going to know the difference between the wii or wii u.
    Edit: althought it does seem funny seeing those to in the pick like an add on xD

  • John Smith

    This is MADNESS.

  • Zombie Boy

    Nintendo really need to step up their advertising and make it CLEAR to everyone that the Wii U is a whole new system. Target might’ve done more damage here than good (but surely they should’ve researched what they were advertising more – I mean, they must have opened the box to get the gamepad out, right? How did they miss that big black thing packaged alongside it???)!

    Having said this, I predict the same confusion with the XBox One.

    And before the trolls get started…

    • Ace J

      wow nice video. Donaald/Knowledgeiswhatsup aka Truthteller really needs to watch this video

      • Zombie Boy

        I think his head would explode if he did!

        • Ace J

          lol yeah

    • david jarman

      I’ll admit it. I have trolled trollers, but I’m trying to learn to ignore them. :(

      • Zombie Boy

        Best way to deal with them. Flag their comments (to bring them to the mod’s attention), downvote and just let them fall to the bottom of the page.

      • jay

        I don’t hate the trolling, I just hate how they blatantly lie, make numbers and statistics up, twist the facts, and cherry-pick news that supports their trolling ignoring anything else that may prove them wrong.

        • victor

          What if the fan boys are the trolls that use their emotion to create their reasoning like . ” game play is more important then graphics” ” No you cant have both “. Or ” omg zeldaHD looks so good” ” no I don’t care about graphics”. ” I would rather have the gamepad then next gen hardware “

          • jay

            Dude those are OPINIONS. BIG DIFFERENCE.

            How old are you?

          • victor

            You say trolls lie and make up stuff I tell you fan boys think that thy do so because thy use their emotions to not see reason. ” Wii u is not selling because third party developers are not making full ports” no its because Nintendo fucked up. And try to go after casual gamers but casual gamers play tablets now( thats why nintendo made a gamepad )

          • fireheartis1

            No Nintendo didn’t make a GamePad to get casuals back bro. Nintendo themselves say the GamePad adds to the gaming experience. I for one see the potential in the GamePad, but I really don’t care about graphics. That’s why the original Wii will be my favorite console of all time. Because when 3rd party devs actually tried the Wiimote gave so much to the experience. I’ve been gaming for 28 years and my first console was the Odyssey 2 and I never had as much fun with any other console as I did the Wii. Yes HD graphics are awesome and look good, but I have more fun with The Last Story than I do with AC3 and the graphical differences are astounding. When it comes to FPS games though the GamePad is a must because it cleans up the HUD and the weapons load out is a touch away. Yes Nintendo messed up with Wii U, but not because of the casual audience, but because the thought the name Wii being in there would sell the system. The fact is if you don’t have advertising you can’t sell it and that’s all there is too it.

          • victor

            No the name is not the reason the console is a fail. No its not the advertising either. I see no advertisement for next gen console but still thy are going to sell. So if we compare Wii u to the other next gen consoles what is the different. Wii U is worse in practically all ways. Sure it cost slightly less and it have a game pad( you can get tablets for xbox too ) . But the hardware which is what a console is made up by is far worse then the other next gen consoles. That is why people don’t buy wii u

          • Silent

            ”Wii U is worse in practically all ways. Sure it cost slightly less and it have a game pad( you can get tablets for xbox too.”

            Contradictory statement of the week!

          • Silent

            ”But the hardware which is what a console is made up by is far worse then the other next gen consoles. That is why people don’t buy wii u”

            The Wii would like to have a word with you.

    • Peter Lythaby

      Or maybe even played it. IF they took it out of the box

  • GFresh

    reason #1 why they should stop selling the wii and only concentrate on the wii u. come holiday season i see a lot of people getting really confused.

  • RoboticLink

    Wow, just wow…

  • RoboticLink

    That’s sad, I only have one word to say: Faaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaiiiiiiiillllllll!!!!!!!!!!!!!!!

  • Anubis

    They sell the damn console. How could they not know what it looks like?!

    • D.M.T

      I’m tired of these articles. Nintendo not advertising the Wii U, people not knowing what the Wii U is, retailers failing to advertise it bla bla bla…

      Nintendo needs to advertise the Wii U already and people in general need to get smarter. It doesn’t make sense to me that people dont know the difference between a Wii and Wii U yet. Yeah the name Wii U sucks, but Nintendo made it clear that it’s a new console, not an accessory.

      • Ice Climbers

        There are still people that don’t know the difference between a DS and 3DS. All Nintendo has done is advertised 3DS games, not the system itself.

      • Mario

        I already understood that the moment they revealed the console! What century are people living in exactly!?

      • http://MacroManJr.blogspot.com/ Brian Lockett

        Did Nintendo really make it clear? If you look back, they truly haven’t.

        Nintendo’s “clarification”
        These are pretty much the bulk of all the “clarifying” to the public they’ve done so far:

        - Sending out a brief message out to Wii consoles (despite the fact that hardly anyone probably use their Wii online much anymore).
        - Showing it off briefly on Jimmy Kimmel Live a couple times.
        - Releasing statement that got covered by only gaming news publications.
        - Targeting merely people who follow Nintendo Direct feeds
        - Setting up Wii U kiosks at Best Buy stores during E3…which generally, no one but gamers knew about…

        …Frankly, it just didn’t seem like enough clarification to me.

        No main E3 presentation = no major media attention
        I said it then, and I’ll say it now: Nintendo seriously botched up their second chance to better promote the Wii U when they decided not to have a normal E3 main presentation this year.

        Even if they had presented a shortened, no-nonsense main presentation, it still would’ve gained more media attention–perhaps having such a short non-gimmicky presentation would’ve gained attention in itself. And they could’ve thrown a Zelda teaser promotion somewhere to end the night with a tease for next year.

        But what happened? Not only did they botch up their own Nintendo Direct presentation completely (their live feed literally stopped playing early on and you had to catch it after the event on YouTube), but they failed to present their product again with emphasis on it clearly being its own console.

        “Wii U” is ambiguous; “PS4″ is not
        Non-gaming news sources like CNN, USA, The Wall Street Journal and Good Morning, America generally didn’t cover much of anything that Nintendo presented with their Nintendo Direct presentation. Generally no one was all the wiser about the Wii U.

        By the end of the next morning, everyone from your non-gaming parents to your next-door neighbor probably saw the PS4 get introduced on CNN or in USA Today. They might not still have much a clue about them, but they sure probably got the sense that these were brand new iterations of gaming products, given all the fuss. They can immediately get that PlayStation 4 is the fourth new PlayStation..

        Meanwhile, many people still have never heard of Wii U, and most others have little to no clue what it really is. All they have probably seen of it was the GamePad, since most new coverages focused more on the controller than the console, since that’s largely what Nintendo promoted at E3. And “Wii U” doesn’t really convey that it’s a new unique console altogether. On its own, it does sound like the GamePad is just an accessory, just like Wii Remote Plus.

        People aren’t necessarily stupid–they’re just not gamers
        Even my non-gaming relatives understand what a “PS4″ is better than a “Wii U.” It doesn’t mean they’re stupid. It just means they don’t follow this stuff much. You generally don’t know much about what doesn’t interest you.

        Of course, when you show so few games for your console, it’s also no wonder they think the GamePad is just a new addon for an old product. People generally get the impression that the GamePad is an addon to help produce more sales for the old Wii, and most will go on to buy their kids the latest and greatest gizmo–the PS4.

        • D.M.T

          When I first heard about the Wii U i knew immediately that it was a new console. They said it’s a new console. People who dont know the difference haven’t done their research and can’t think for themselves, everything has to be explained to them in great detail.

          Sony plays it safe by keeping the Playstation name and changing the number each generation while Nintendo and Microsoft come up with new names for their consoles each gen and they still sell, even if most people dont know about their new console.

          Yeah Nintendo hasn’t done a great job advertising the Wii U but i’m not worried because Nintendo will advertise it after their games are out and kids won’t just buy the “greatest gizmo” the PS4 but they will also buy the great Wii U console. All you people saying that Wii U is doomed will have to eat your words like usual.

  • MetroidZero

  • RoboticLink

    Well, at least they are advertising it unlike many retailers

    • Ducked

      The Wii U looks a lot like the Wii, I’m sure it was a mistake. No one will probably even notice it’s a Wii.

      • Jon

        the odd thing though is that they would have had to photoshop that, why wouldn’t they just take a picture off the box

        • Ducked

          Yeah it does surprise me. Target has been one of the few retailers to actually separate the Wii U from the Wii.

          • Mochlum

            I’m guessing the people who make the ads don’t even work at the store.

          • Ducked

            Probably right…

      • Tecpedz94

        Ya i mean i didnt notice it was a wii. Because of the title i was looking if there was a price mistake but after i read the article i noticed it was the wii and not the wiiU lol

      • Mario

        I noticed!

        • Ducked

          *clap*

      • Th3PANO

        you mean nobody will notic wii u is a new console *fixed* as bad as it sounds but these are also reasons why people still don’t know nothing about a new nintendo console….

    • Orto

      Ye but they advertis it wrong. They need to advertise the wii u not the wii. I think they have become confused as they are advertising the wii. The wii was released in 2008 so it is a older console compared to the wii u which was released last month. If they want to maximise profits then they should advertise the wii u.

      • Issac

        umm, the Wii was released in November of 06, and the Wii U was released last November, not 2008 or last month

  • Johnny Star

    Fail on Nintendo’s part. If the console was named something else, then maybe people would realize there is a difference. Oh well, it wont matter much longer, after the release of the power houses that are XBox One and PS4

    • Deadpool U

      You’re going to say Nintendo poorly named their product then you’re going to advertise the xbox ONE?

      • Billy_Perry

        Xbox ONE is a shit name, but it is nowhere near as bad as Wii U.

        • Deadpool U

          I’ll admit Wii U isn’t the perfect name but it’s way better than naming the third console in line the ‘xbox ONE’.

          • Billy_Perry

            I don’t know, obviously this is now just about opinion and not particularly factual, but I still think Xbox ONE is a better name than Wii U. For one, the Xbox ONE is a name that distinguishes itself from other Xbox consoles, and the reasoning for its name is fairly easy to understand (its an all in ONE box).

            The Wii U on the other hand sound similar to a peripheral to the Wii, especially when you line it up against things like Wii FIT, and other brands that where called Wii and then something (Wii Sports, Wii Music, Wii Party etc.) With the Wii, Nintendo created a brand for software and hardware titles that where connected to this living room experience. By calling it Wii U it builds on that same brand, but it isn’t anything to do with a Wii, in fact it focuses more on personal, core gaming. Also, why is it called Wii U, the explanation is a lot harder to grasp for the consumer. Even PS4, though dull, is justified because it is the fourth Playstation console.

            Numbers indicate chronology a lot better than letters, although apparently Microsoft can’t count.

          • Deadpool U

            Please stop talking to me your statements are as ludicrous as EA’s reason not to make Wii U games.

          • Billy_Perry

            Pfft, fuck you then, I was literally trying to have a discussion but your fanboy frantic mind is too blind to even consider an opinion that is not your own.

            If my statements are so fucking stupid then they should be really easy to prove wrong.

          • Deadpool U

            Fine then let defuse your statements
            first the the name Xbox one distinguishes it self from other Xbox consoles? No it doesn’t it only makes people think ‘Why is microsoft using this name for the third console?’

            The Wii U doesn’t have anything to do with Wii? No the Wii U has a lot to do with the Wii one example backwards compatibility another example many Wii accessories are Wii U compatible

            In short the name Xbox one is far inferior to Wii U because it makes sense if you take the time to think about.

          • Billy_Perry

            Right I agree that people will probably ask “Why is Microsoft using this name for the third console”, but at least they know it is their third console. Rather than the Wii U where people largely believe it to be a add-on to the Wii. The acknowledgment that the Xbox One is the third console is what differentiates its confusing name with that of the Wii U’s confusing name, and thus makes the Wii U an worse name.

            Your second point, the Wii U having a lot in common with the Wii in using its accessories and its games I understand. But the Wii did this with the Gamecube, so why wasn’t the Wii called something in line with the Gamecube brand? In fact in many ways, the Wii had a stronger relationship with the Gamecube than the Wii U has with the Wii. For one you didn’t have to restart the console in a new operating system to run Gamecube games.

            What other statements of mine are stupid? I’ll see if I can explain them for you.

          • Deadpool U

            If you’ve noticed the Gamecube is a CUBE there’s no real reason to keep that in the name if all following consoles if none of them are cubes.

          • 7Down

            I think that Xbox ONE and Wii U are equal, both are stupid names.

            Xbox One may be confusing, but when you think about it, was PlayStation 1 ever called as PlayStation 1 before PS2?

            Was NES ever Nintendo 1?

            In a way, I think calling it Xbox One, makes people curious.
            Same would apply to Wii U, but people in these days don’t seem to be interested enough to use this thing called, Google while they’re on the internet, they rather ask stupid questions and get stupid answers.

            Then again, if you never owned console before and just randomly figure out to buy one… yeah it is confusing, they both have crappy name.

            PS4 is lame name just like PS2. PS3, but hey, at least it’s simple and even dumber people get it, if not, then fuck this shit.

        • 00EpicGamer00

          You’re funny xD

          “Wii U” may not be the most fantastic name, but it’s way better than “Xbox ONE”. Seriously, Microsoft just went plain stupid with that name.

        • Jon

          I called the first Xbox console the Xbox one…. now I have to call it the First Xbox. People will probably get confused if they got confused of the name Wii U.

    • Anubis

      Funny. People have mistaken the Xbox One for a VCR…

      • Billy_Perry

        Well, they didn’t really, that was a joke about the appearance of the console rather than its name, Johnny’s point is about the name. As popular as it is to ridicule the Xbox ONE, Johnny still has a point.

      • jay

        Funny people will soon confuse an XBOne for a ps4

        • Anubis

          The PS4 looks more like an eraser. Because it (along with Wii U) will erase the Xbox One from existence.

          • MetroidZero

            I get your *point*

        • Zombie Boy

          That XBox One on the left is drunk!

        • Andreas Sunde

          They look like they were designed by the same guy, in the same work sessoin. Or two different designs for the same console. It’s ridiculous.

    • THEMIGHTYDOOVDE

      And watch how PS360 outsells PS4/X1 for the first 16 months ;-)

      • Billy_Perry

        Actually they are fairly equal, in fact Xbox ONE is selling more than PS4 in the USA. I know that is only one territory, but don’t underestimate how quickly people will forget about the Xbox ONE DRM scandal.

        • jay

          Yeah XBots will forget any damage done by their favorite company.

          • Billy_Perry

            Exactly, although unfortunately not just Xbots but the mass market aswell.

        • https://www.facebook.com/BlueLightningTechnicalServices Bob Wilkerson

          Used to be a huge XBOX fan over Playstation.. not anymore… What makes things worse in this industry as a whole is the internet where websites proclaiming to be delivering news will rush rumors and half assed stories to the web just to be first and most of the time there is little fact or confirmation of that information before it is posted.

        • Andreas Sunde

          Preorders != sales.

          • Billy_Perry

            You’re right, however at this time when there are no actual sales figures for the consoles, the terms can be used interchangeably. :)

      • John Andalora

        Question is, how will PS4 and XBO sell against Wii U?
        Since, after all, this is a new generation…

    • jay

      “power houses”?

      Really dude?

      • https://www.facebook.com/BlueLightningTechnicalServices Bob Wilkerson

        Forgive those that are blinded by processor cores and ram not knowing that since XB1 and PS4 went with more standardized parts similar to the PC they had to pack in more cores and ram to do the work of a totally customized system designed to be a console. x86 processors are nice but were designed for general processing.

        My favorite are the people that say the GPU in the PS4 will be a 7890 or some other high end video card. I’m sorry but those cards require a 300- 500Watt Powersupply and would not hold up in such a small package. Not to mention most of the video cards mentioned are like $200 video cards.

        The processors used in the PS4 and XB1 are based of the AMD Jaguar platform and are designed for low power usage and low heat. They will not have the necessary juice to support such a high end video card. I am thinking the cards will be more in the 7600 or 8500 class which is no slouch in power but will fit the power usage of the whole setup.

        What saves these consoles over a Windows machine is the lighter OS designed for the gaming and specified apps only and not a full OS designed to be more universal. So basically they cut out the bloat.

        All that being said I think the PS4 is a decent step up in power from the Wii U but not as substantial as some think it will be.

  • Mochlum

    You guys can at act like Target is the main culprit, but Nintendo is to blame too. Have you seen one Wii U commercial in NA or EU that really distinguishes that it is a new system? I know Target stocks it and they should know slightly better, but this holiday season Nintendo better improve the advertising.

    • Ace J

      actually i have. i even seen a butt load of pikimin 3 commercials lately.

      • Mochlum

        I haven’t seen that many commercials in NA, but I may be watching the wrong channels…

  • John Smith

    What about xbox one and playstation 4?
    They have the same old names….

    • http://www.youtube.com/azhood321 AZHood

      PS1, PS2, PS3, PS4… that works. At least buyers know they are getting the next thing. Apple does the same for iPhones and iPads.

      Xbox, Xbox 360, Xbox One… I personally think Xbox One is a stupid name, but as the OG Xbox is no longer sold at retailers, customers (hopefully) don’t get as confused.

      Wii, Wii U… not really a natural progression. Despite Nintendo’s reasoning for the name, the name doesn’t resonate strongly, and it shows. The customers who ask what a Wii U is and the advertisement above says it all.

      • Billy_Perry

        Completely agree, Wii U is the worst name out of the three, closely followed by the Xbox ONE.

        • D.M.T

          Sony plays it safe as always which is why their consoles dont have the worst names. They just add a a new number to the name each time. That’s very creative…(sarcasm)

          • Billy_Perry

            Oh yeah its really dull, and not creative in any way, but at least it works. Its conveys the message affectively of which consoles follow which. In that sense its pretty much perfect.

          • Zombie Boy

            And it teaches their customers about numbers and how to count too (joke)!

          • incoherent1

            Agreed. Nintendo gets points for creativity, but at the end of the day I’d rather they call it the Wii 2 to avoid all the confusion that the name has generated. The name Wii 2 is lame and uncreative but at least it’s clear.

      • Guest

        I personally think wii u is the best console there is.
        Because of the first party titles wii u will be a best seller.
        And i just bought a wii u 4 days ago…

    • jay

      Xbox one will have confusion. ps4 won’t. But mark my words when I say neither will sell as much as the fanboys anticipate.

      • https://www.facebook.com/BlueLightningTechnicalServices Bob Wilkerson

        I think the initial pre-orders will be high for the fan base that needs and wants one right away but just like it has in the past with a new console the sales after the holiday/initial rush will dip and the console will sell again once the AAA first party titles are released. There have been exceptions to this rule but for the most part this is how it goes in the gaming world.

    • Jon

      PS4 I think will be ok as they have been following the same name trend for it’s 4th generation now.

  • Billy_Perry

    Jesus fucking christ, this is terrible.

    The Wii U’s name will forever plague the console, its so fucking terrible.

  • Leo

    How clever. They are advertising both consoles! Lol

    • Orto

      Ye but this the reason why i did not think that becoz i think they aretrying to adverise the wii u not the wii. I think they got the advert wrong but good try anyway

      • Daniel Carvalho

        I believe the above statement would be the so-called “sarcasm”.

        They’re not trying to advertise both, whoever made those fliers thought the Wii U is a peripheral for the original Wii. It’s not clever, it’s mere stupidity.

        That said, although I too think the name is a real let down (I’d prefer them to call it ‘Super Nintendo Wii’), changing the name is out of question. What Nintendo has to do is change their marketing strategy, make it as strong as it was when they advertised the Wii, and let the general public know what the Wii U actually is!

        • Orto

          Nope no sarcasm. I have researched this topic and target was in fact trying to advertise all nintendo home consoles. Due to the fact that wii sales are still strong and the wii u is growing in ram capabilities which gives it an edge in this frail market. This in many of ways was a way in which target could get across to its customers that nintendo has a wide range of products for the consumer, all with differnet levels of ram.

          • 00EpicGamer00

            That “Leo” guy you responded to, was being sarcastic -.-
            Do you even know what sarcasm means?

          • Orto

            The wii u has far more ram than that of the original wii. In order to gain full market momentum the wii u has seen an extra 15mbof ram added through system updates. This will help the wii u outsell the wii in the long run

          • 00EpicGamer00

            ….Do you understand English? He was JOKING. He wasn’t being serious.

          • Metroid33slayer

            You won’t last long here troll from ZI, your account will be deleted in no time.

  • hahahero

    Is really too late for a name change? I for one am not opposed to it. Plus! Our current Wii Us would become nice collectors items!

  • RARE

    The only way to get an image of a gamepad on top of a black wii u like that in that format is to photoshop that image. I could literally google WiiU and have the perfect image to include in the ad. So not only did they mess up, it was a very time wasting mess up, because they had to go out of their way to create that image.

    • thedeciderU

      seriously

  • Mark

    That’s pretty sad; Nintendo, do the marketing yourself! Don’t let these BS retailers do it themselves, let alone like this.

  • BIG Franky

    yeah change the name…. who cares? at the end of the day, this is on nintendo to reign in and actually control the message by improving marketing. the system itself is solid…. the launch has been a FAIL of epic proportions. this is almost turnign into a case study of how to NOT launch a product that i would’ve read back in grad school.

  • thedeciderU

    how could target fuck this up? wouldn’t they just steal box art from the deluxe set and adjust for spacing instead of using photos from two different sources?

    in the meantime, nintendo has to try much harder and advertise the shit out of the wii u and brand it. engrain it in our minds. use all your cash and make this system and the name what people see when they close their eyes. how are they still not advertising? the system WILL NOT sell itself. look at the 2013 numbers. with big releases just around the corner, they better do it yesterday. cripes.

    • Andreas Sunde

      “use all your cash”
      I wonder how much advertising Nintendo can get with 10 billion dollars.

      • thedeciderU

        so much hahaha

      • thedeciderU

        i want to see it

  • Kevin Sepulveda

    Lmao How does a major retailer here in the USA mess this up? Does the Photoshop person not walk into his own stores and see the Wii U is not the same as a Wii? What a total FAILURE of an advertisement. BUT at least they tried unlike just about everyone else.

  • Agent X

    SABOTAGE!!!!!!

  • Sperling

    When the critics first said that “WiiU” was a bad choice for the console’s name, because people would confuse it with the Wii, I thought “naahh, give some credit to the people, nobody is that stupid…”. It seems I have mistaken.

  • MississaugaMaverick

    i think nintendo should have ditched the wii name and went back to its roots calling itself nintendo____ something or _____nintendo like the super nintendo or nintendo 64. its all good though i have a feeling they will learn from all these huge mistakes they are making and come back stronger.

    • Jon

      well, considering how we live in an age where people are stupid, retarded and are too lazy to think any more

    • Brandon Gardner

      Or basically taking the “Wii” name out of it…. I thought the Wii U was the Wii with a Gamepad at first

  • nick

    wow

  • jay

    For all the people INSISTING that everyone knows the Wii U is a new console.

    How you like this apple?

  • D.M.T

    Nintendo already made it clear that this is a new console, not an accessory. People need to get smarter and think for themselves. But Nintendo needs to start advertising the console a little bit more also.

  • Ducked

    They should have named it the….” Super GameCube 64 U Entertainment Wii” lol

  • Elijah Harris

    Maybe they can try showing that the Wii U is a new console before they buy it.

  • NintendoNoob

    It’s pretty sad how retailers aren’t even properly informed about the Wii U, but at least it’s being advertised. I’m sure Nintendo can turn the Wii U into a hot cake machine

  • e_rocket

    I really think they do this things on purpose, It’s been a year now, they had to be retarded to keep thinking this way. I’m sure it is easer to find correct pics of the product than this one. Also, thats an ugly pic.

    I’m not a nintendo fan, I haven’t own a nintendo system since the SNES, but I still think that the industry is trying to make the wii u fail. Neither do I have anything against the other companies (I used to have an Xbos 360 untill it was stollen) but I seriously think that the USA market is protecting Microsoft and the xbox, making a big effort miss advertising the wii U.

  • Adrian

    Haha let’s change the name. “Wii 2 – Super”.

  • 7Down

    Epic fail?

    This sure does help stupid people understand that Wii U is a new system…

  • Bill Bong

    How do you open a Wii U box take out the controller push the box aside and then get another box of a Wii and take out the console and use that for your ad? The console should be named Wii II. That is even more confusing. I know. Wii 2 is the best name or Wii HD.

    • Fred

      They didn’t do that. They pulled a picture of the GamePad off the internet and photoshopped it on top of the Wii picture they already had in their system.

  • RoboticLink

    Is it just me or did Mr. Downvote get banned?

    • https://www.facebook.com/BlueLightningTechnicalServices Bob Wilkerson

      Oh I hope so. Some may have found him funny but to me it was just spam and a form of trolling

    • http://MacroManJr.blogspot.com/ Brian Lockett

      If Mr. Downvote got banned, someone’s sure taken their place. There’s a synonymous down-vote on nearly every comment here.

  • Steven_Segal

    I can see in November Target advertising this as the XBOX One…

    • https://www.facebook.com/BlueLightningTechnicalServices Bob Wilkerson

      Well they wouldn’t be wrong as that is the Original XBOX 1. ;)

      • Steven_Segal

        LOL correct!

        • RoboticLink

          Xbox One is the worst name in gaming history (sorry to all you fans, if there are any) I mean the first time I heard that name I thought they were talking about the original XBox, not a brand new console. The people who say Wii U is a bad name have clearly never heard of Xbox One

          • Steven_Segal

            LOL, definetly the worst

          • Antonio Jose de Sousa

            Xbox One is just a stupid name for the new console. :/
            Even Xbox 720 was a better name…

          • Zombie Boy

            I preferred XBox Infinity to XBox One. Quite ironic that those names reflect the sales figures before and after the reveal…

          • Haize

            That’s a coincidence.

            Irony is easiest defined as opposite of the intended effect. For example: A man learns that he will kill his father and sleep with his mother so, naturally, he runs away to avoid the issue. Later, he stumbles across a man that tries to kill and rob him so he defends himself and ends up killing the man. Later still, he meets a beautiful woman and they fall in love and have children together. Unbeknownst to him, he is actually adopted. And the man that tried to rob him was his father and his beautiful wife is his really mother. So while he tried to run away from the issue, he actually ran straight into it.

          • Kholby

            Woof. You know the plot to Oedipus.

          • Haize

            Everyone should. Its a good story and a hilarious and tragic example of irony.

          • Magnus Eriksson

            An example of hybris.

          • Zzenya A Thompson

            I know it wasn’t official, but Nintendo Dolphin would have to be in my top 3 worst. It would have been awful.

          • Sol Ridgeway

            I didn’t even know it was called Xbox One for the longest time; I thought it was actually X-Bone, because everyone wrote it like XBone.

          • Steven_Segal

            Even XBOX 180 sounds better. LOL

          • Jonathan Dogey

            i think it doesnt get worse than the name “gizmondo”

          • brian murphy

            yeah that confuses alot of my friends on that one too i end up having to refer to it as there new console cause it throws them off

    • Ducked

      There the same size!!

    • Lethal_Doze

      I think its not a mistake, they have official stock photoes on their website.
      Pikmin 3 covers is a stock photo, its not a real-life pic taken by tham, but somehow only for WiiU they decided to take a photo, why?
      I think its a stealth trolling

    • Elem187

      Well that would be an understandable mistake. The OG Xbox is actually smaller than xBone.

    • Noel Canales

      WELL IT IS THE FIRST ONE! GET IT. LOL

    • GuardiansFan

      the same person must have come up with the name “Wii U” and “Xbox One” lol. Its not too late for Nintendo to rename the “Wii U” to the “Wii 2″ and its not like there is a lot of wasted marketing they previously did they need to worry about as they hardly had any anyways.

      • Steven_Segal

        You’re right but I think Wii U is ok. They just marketed more the gamepad than it was a new system so that created the confusion among casuals.

        • Austin Burn

          >casuals
          *cringe*

      • https://soundcloud.com/rauschenmaschine Kristian Kouvo

        Elegant fix would be “Wii Ultra” or “Wii Ultimate” to point out it’s a new system / it has more power, keeping “U” there as an abbreviation.

  • https://www.facebook.com/BlueLightningTechnicalServices Bob Wilkerson

    Sadly stuff like this happens all the time in advertisements in both paper and on the web. Jay Leno makes good money off this stuff on his headlines on Monday nights.

  • david jarman

    I have a wii and a wii u. When I first heard of the wii u, I noticed the “u” at the end. Out of curiousity I looked into it and was enlighted. Found out that the wii u was a new system that was hd and a new controller and that’s why it had a slightly different name. I’m not the sharpest tool in the shed and some of you may even say I’m dumb, but if I could look at something and see that there’s a difference in the name to make me curious to want to know more about it and why it has the “u” on the end. Why can’t others figure out the name is slightly different for a reason.

    • 7Down

      Exactly, WHY ARE PEOPLE SO STUPID!?!?!?!?

      I don’t think it’s ignorance, I think people do know it’s a new console, I think nobody just cares right now, we’ll see once the holidays arrive.

  • Jack5221

    Im just face palmed myself because of targets stupidity. Go on Google images right now and type in Wii U, and you’ll a proper picture of the Wii U. That photo they have in their add is a joke. Obviously fake.

  • Yen

    The name is not really that confusing if people would take 2 seconds to look at it. I’ll admit when they announced it since they basically didn’t show the console, it really seemed like “Wii U” is referring to the game pad. But the console’s been revealed and out now. Any confusion is just people’s laziness, ignorance, or stupidity.

  • everyone

    Was there a cosmetic difference between thr original white Wii and the later black Wii aside from the color? Cuz that doesn’t look like my white one.

  • http://nintendopapercraftvideos.wordpress.com/ Sam

    Epic fail.

    • Austin

      Because being able to advertise both at the same time in a “deluxe” bundle is a fail?

      • Mitch Hall

        Yes, Austin. Yes it is.

        The Wii DOES NOT come in the Wii U deluxe bundle, which is why this is a fail.

      • http://nintendopapercraftvideos.wordpress.com/ Sam

        Really? You know what I mean.

  • Brandon Gardner

    Yeah this is the issue that Nintendo had themselves not communicating what the Wii U actually is…. When I first saw the announcement for the Wii U… I thought it was a Wii with a Gamepad but yeah Target messed up with that one…

    • ICHI

      In the UK when Nintendo did advertise it they said specifically it was a brand new console with a brand new way to play, the problem is they didn’t really advertise it. I think they ran for a whole 2 weeks before I didn’t see one again after Christmas until the tour de france a couple of weeks ago. I don’t think the problem is the name but that it looks like a more curvy wii, but how many of those casual parents would know? They should have changed the form factor of the console and then there would be no confusion anywhere. Xbox to Xbox 360 to xbone don’t look like each other, neither do playstations or Nintendo consoles before this. The 3DS had a similar identity crisis but as it did 3D it was easy to eventually differentiate the systems.

  • Madmagican

    Well that’s a big ol’ kick to the balls

  • Sidney Majurie

    And this is somehow Nintendo’s fault? Because they didn’t name the damn system “The Super Duper Certainly NOT Wii?!?!” Wow…

    • Nintendofreak

      its not nintendo fault its the consumer fault for being stupid and not noticing the difference, for buying each new iphone that pops out of apple ass, for going for price instead of value, for saying graphics make a game when its aesthetics, and nintendo only fault is thinking the average consumer is smart enough

      • discuss

        But stupid customers are the easiest ones to convince to buy your new console. Naming it the Wii “U” was a mistake. Even Nintendo admits it so there is no need to defend the name.

  • 00EpicGamer00

    You guys wanna see a huge fail? Take a look at this:
    Looks like an ordinary picture, right? Well, look again.

    • discuss

      Haha :)

      • Mr. J

        what stupid store is this?

        • 00EpicGamer00

          I have no idea xD
          I just looked up “Nintendo facepalm” and I eventually found that photo. I’m not sure if it’s real or not. It could be photoshopped, but who knows?

          • Stuart Thomas

            Weird, after digging out a fingerhut magazine i found no tv stand, but the console page had no WiiU, just the Wii.

        • Guest

          Lol it was fingerhut

        • Stuart Thomas

          Fingerhut, I dont know if fingerhut corrected the image for copyright reasons, but this kid is playing on a tv that is literally off.

    • MetroidZero

      LOL!

    • http://about.me/overlordror Ashley King

      What do you mean? I play Paper Mario all the time on my DVD player with my PlayStation 3 controller.

    • Jon

      LOL, who made this ad?

    • jay

      I LOL’d SO BAD!!

  • JeanPaul

    At least they are advertising it. Maybe Nintendo can learn from them.

  • Guhtere

    My reaction:

  • Potemkin

    I can’t really blame them

  • http://rmscomics.com/ Steelmullet

    So mean!

  • ElCharlo

    What a marketing mess.Its true, most of my friends thinks its an attachment even watching the console itself.

    They should have just call it Super WII to avoid the wrong message, or at least play a little with some bold colors to make it stand out from the original Wii.

    • thedeciderU

      can’t agree more

  • iPedro1000

    Nintendo missed the opportunity for a relaunch at e3: New name and redesigned hardware to leave no room for confusion that this is a new console but keep the same internals to allow for past and future compatibility with WiiU systems. Nintendo could have stolen the show at e3 when everybody would be blown away expecting nothing from Nintendo while expecting big news for the xbox one and PS4.

  • SonicLucario

    This is just…wow

  • gamesplayswill

    I looked at the 1$ for a minute before looking at the console!! XD

  • Tecpedz94

    Ooppssss O.O

  • Mario

    Again!? How many times do we have to tell people about this!? The WiiU is not a Wii with a new controller. It’s an entirely new console. Get it right people! Get it right Target! Arrrgh!!

  • Jayden Williams

    The way these ads works, in case you didn’t know, usually either one or two photographers shoot the image, and then arrange it into the lovely splash you see above.

    On AVERAGE, the people involved with organising ads and the like aren’t big gamers, so they wouldn’t know the difference between the NES and a PlayStation 3.

    I hardly believe no one at Target can tell the difference between the Wii and Wii U.

    Nice attempt at Kotaku-style tabloid spin though, King.

  • Brad Long

    Oh FFS, it says right next to the picture, WHEN YOU BUY THIS WII U DELUXE SYSTEM. It’s an oversight by a team of advertisers who don’t game, not a ‘doom and gloom’ situation at all. Target knows what a Wii U is, they’ve even given statements on Wii U sales in the past. Good job on the cheap clicks Ashley.

    • http://MacroManJr.blogspot.com/ Brian Lockett

      No, this is pretty much a sign of the times for Wii U. It might be the blunder of the advertisers, but it shows just how poorly Nintendo’s handled properly introducing the Wii U, properly promoting the Wii U, and properly supporting the Wii U.

      Even some Nintendo fans were confused about the Wii U when it was first introduced–it comes to no surprise that just ordinary non-gamers would get it wrong. It’s just yet another proof that Nintendo perhaps really needed to set a clearer identity for Wii U, one away from Wii altogether.

      It’s a blunder on the advertisers’ fault, but given the way Nintendo’s been off their game lately, it’s not a blunder I can frankly blame them for making.

  • Denvy

    Which circular is this? I’m assuming this past Sunday’s, but mine isn’t like this at all. Maybe it’s a regional thing.

  • Mj78

    What is it today with wii u daily? You are not journalists, you are just bored people. I used to Look on here for news but now you just print rubbish. The Wii u as just an add on is so old this is not even news. You will probably backtrack tomorrow…….again. amateurs.

  • Joey Perez

    as a graphic designer and advertiser myself its easy to see that the designer who made the add was the one at fault not target. poor design and advertising anyways plus it more than likely at a local newspaper as my target ad looks nothing like this !

  • Zzenya A Thompson

    I think it’s poorly put together, but I bet they were trying to stuff both systems into one slot. The tablet is kind of the official symbol of the wii u, but they should still be fired for creating absolutely no distinction between the two.

  • beerkin

    This is becoming embarrassing….I’m blown away by the complete failure that has been the Wii U.

  • Happy Pappy

    So stupid. Nintendo Revolution would have been 1000% better.

  • springer85

    LOL Let me educate you Ninty lovers……….Wii FIT was an ADD ON FOR THE WII!!!!!!!!
    So kinda OBVIOUS that the gaming world would automatically assume that Wii U would just be another add on for the wii as the names are just to similar!!!!
    All they had to do was name it Wii2 and there would have been zero confusion from the start, just like Sony has gone ps1.ps2.ps3 and ps4 to let gamers know the difference between their consoles!!!
    For a company that is supposed to have spectacular innovation this mistake ranks as one of the worst in gaming history!!
    Who ever thought of Wii U needs to be fired and fast!!!
    LOL

    • D.M.T

      Nintendo made it clear since day 1 that Wii U is a new console. they said Wii U is a new console. What’s so hard to understand? Wii Fit is obviously an add on because they made it clear that it’s an add on for Wii

    • 00EpicGamer00

      Wii Fit is not an “add on for the Wii” it’s just a regular game that just comes with a balance board. Is Mario Kart Wii an add on, since it comes with the wheel?

  • Smartass2

    I agree. They should have used another name. Too late now. What they need is very good advertising.

  • Kyle

    All I see there is the work of some guy who thinks he is a designer just because he can start Photoshop and make sh*ts like that. I am a designer and I can say that ad looks awful.

  • Aaron

    I have to admit this is pretty funny.

  • brian murphy

    hell in my mothers fingerhut book i seen them selling the wii system with wii u games and no mention of having to buy a wii u to play those games guess they think the same thing

  • Wishsong214

    The WiiU was a bit of a bad name choice in the end, and it might be one of the contributing factors to its suffering. There has to be a better way to advertise to the general consumer. Gamers like me, who visit sites like this and IGN on a daily basis, know what’s what, but parents and people who aren’t into it are not quite as easily informed.

    • Smartass2

      How about they try advertising. I haven’t seen one commercial yet.

  • Mochlum

    I think the Wii U isn’t that bad of a name (If they just say it isn’t an accessory most people would understand it is a console.), but something like TheNextWii would have been better.

  • fireheartis1

    Ha ha time to name the Wii U; Super Wii, Wii HD, or Wii 2. Man this is an all around fail by both Target and my favorite gaming company Nintendo. I love the Wii U but it’s not going to get any sells if things like this keep happening. I can’t wait for ReviewTechUSA’s Rich’s take on this lol. Those are much better names than Wii U no matter how much I like to say it. Man sorry but what an epic fail Nintendo has to do something to fix this quick, or I’m afraid one of our favorite people either Iwata or Files-Amie will be fired. I don’t want that to happen and I know many other people who love both these guys so it needs to be fixed before 2014 for sure.

  • http://MacroManJr.blogspot.com/ Brian Lockett

    Wii U.

    Poor name choice. Poor promotion. Poor preparation. Poor library. Poor sales.

    All of this could’ve been avoided had Nintendo played their hand better and stop thinking that their longtime fans will be enough to support the Wii U. If you want to target more gamers, you need to realize that people simply aren’t going to buy a Wii U out of sentimental value or merely hoping for good games.

    They needed a more unique name, to prepare games for Wii U long before 2011, to promote the console itself well, and to ensure your console has a nice library before launch. Instead, they chose to rely on people thinking Nintendo Land was a valuable reason to own a Wii U.

    It’s all been so needlessly clumsy and weak. And this is just proof that the people who stated a long time ago that “Wii U” was a poor name choice have been right all along. It’s nearly a year later and still no one either knows or cares much about Wii U.

    It’s too late to rename the Wii U now. So they need to give it a price cut before holidays 2013 (though, honestly, they needed a price cut much earlier, similar to the Nintendo 3DS), and start opening their mouths more about games in development. And have Retro Studios make something other than another Donkey Kong game–we’re all waiting for Metroid.

    It’s their general reluctance to do this that makes a longtime Nintendo fan like me worry about them. I love them for sticking to their guns sometimes, but sometimes, they can be stubborn about adapting where some adaption is due.

    • Talesgirl015

      Agree, Nintendo have no one to blame but themselves for this poor situation.
      If the Wii U fails, they deserve it.

      • http://MacroManJr.blogspot.com/ Brian Lockett

        I don’t know about “deserve” it, but I would say that they don’t have anyone to blame for the consequences of poor decision-making lately but themselves. Earthquakes included.

        • Talesgirl015

          Nintendo blew it. If you want third parties to make stuff exclusively for you, you had better give them a good reason to, especially since every single major AAA publisher nowadays is a complete coward about risk.

          You needed a system selling AAA high quality first party title AT LAUNCH. New Super Mario Brothers Wii U Rehash Version 17 is not it, and no one fell for it. Nintendo screwed up royally by delivering a poorly marketed unfinished console with an extremely weak launch lineup. They have squandered their first-to-market advantage, and when the real next-gen consoles come out, the Wii U may never recover.

          • http://MacroManJr.blogspot.com/ Brian Lockett

            If you’ll read carefully, you’ll see that I’m not really disagreeing with you on the fact that Nintendo’s been botching up their opportunities. I’m just pointing out that “deserve” isn’t really the most fitting word here.

            Their faults with Wii U is not a just punishment, and it’d be no kind of great injustice if they’d fail, so I wouldn’t really say that they “deserve” their failure. It’s merely the consequences of some poor business decisions. They took a risk with a venture, and they’ve hit some rough patches.

            Bad decisions aside, they can still attempt to rectify the situation with wiser decisions. And at the end of the day, they’re still Nintendo. I’m not blindly optimistic or anything, but I do realize that it’s only been nine months.

            They still have some time to turn around the Wii U’s fate, and they’re still doing quite well for themselves with the Nintendo 3DS, which was previously suffering a similar dismal fate. Stranger things have happened.

    • Ice Climbers

      You’re right, but to be fair, anyone that isn’t a dedicated gamer still doesn’t know the difference between DS and 3DS. Nintendo really needs to discontinue both the DS and the Wii.

      Also, the reason why they didn’t have games in development soon enough was because of the 3DS and any games they were finishing up on Wii. Nintendo was too busy saving the 3DS in 2011 and 2012 to care about the Wii U. Their 1st party studios are too weak in terms of human resources to juggle two powerful systems at once. Nintendo should have had games in development for 3DS long before 2009 so that the launch wasn’t so terrible and they wouldn’t have had to focus all of their resources on the handheld, leaving late 2010-2012 for Wii U.

      • http://MacroManJr.blogspot.com/ Brian Lockett

        “You’re right, but to be fair, anyone that isn’t a dedicated gamer still
        doesn’t know the difference between DS and 3DS. Nintendo really needs to discontinue both the DS and the Wii.”

        In all sincerity here, I fail to see what this part of your comment is refuting any part of mine.

        About your second part, yeah, I would agree, since that’s pretty much what I’m saying. Nintendo have waited until only after the launch of the Wii U (and the Nintendo 3DS like it) to start making games for it, instead of being prepared before releasing their products.

        They should’ve realized that you have to be ready, right out of the gate, esp. nowadays when competition will ruthlessly crush you. GameCube back in 2001 had a rather decent launch–why didn’t the Wii and consequently the Wii U? That’s a whole decade–two whole console generations–of failed preparation for launch from which they should’ve learned. Wii U should’ve been their best launch yet.

        I think the problem is largely that they know that there are still some people out there who’ll buy a Nintendo console regardless of whether there’s truly any good games out for it or not, usually because they feel confident that games will start pouring on the system sometimes after several months. But the bigger problem is, those current 4 million+ Wii U owners are generally feeling stranded, almost one year later.

        • oontz

          “But the bigger problem is, those current 4 million+ Wii U owners are generally feeling stranded, almost one year later.”

          This x 1,000,000

        • Ice Climbers

          I actually wasn’t refuting any part of your comment. I completely agree with you. They made the same mistake 4 times in a row with DS, Wii, 3DS, and Wii U.

          • http://MacroManJr.blogspot.com/ Brian Lockett

            My bad, then. I guess I misread your usage of “but” there in the first line. Usually, when most here use it, I take it as a sign of attempted refutation. But if I’ve misread it, then my mistake.

    • Cubester_64

      Maybe Nintendo should’ve released the Wii U in 2013, so there would be more time to develop games and prepare for launch day. (Saving 3DS’ butt –> Wii U launch & after)
      EDIT: Who downvoted me?

      • http://MacroManJr.blogspot.com/ Brian Lockett

        I think releasing the Wii U in 2012 was great timing, if you were going to release the Wii U at all, as it put the Wii U a full year ahead of their competitors. Releasing the Wii U now in 2013, particular this holidays, wouldn’t fare the Wii U well at all, in light of the PS4 and “Xbone.”

        If anything, it’d make the position of Wii U even worse, because virtually no one will choose a newly-launched $350 Wii U over a newly-launched $400 PS4, except for generally the die-hard Nintendo fans, who are a minority among gamers.

        Wii U stood a better chance at gaining support from other gamers at launch if only they had been more prepared, and shown games that truly showcase the Wii U’s concept. 2011 would’ve been better if they were simply ready.

        Even if it’s a significantly-lesser-powered console than PS4 and Xbone, I personally know more people who said they’d pick up a Wii U along side a PS4 if only it had better games. I know a lot of people who like the GamePad–they just want to see the design justified more.

        The ball was totally in Nintendo’s court–they just severely botched it up.

        • Petri

          Spec aware gamers are also a minority, though not as small as specific console fanbases.
          Majority is the families that check the pricing (and maybe game library) before decision.

          Though yes, 50$ difference (100€ difference here) might not be that much to sway off a general consumer.
          Nintendo could have easily shaved off 50$, by concentrating only on 1 SKU, while only making loss until 1 or 2 software sales per console.
          And maybe they still will, but it would not be wise to announce price drop by holiday season now, because sales would literally stop. Even giving the impression that they could be doing that, would affect sales.

          But could have, should have, too late to think about those, now they just need to dig themselves out of the hole they themselves created.
          They had the Wii and DS billions, and all the time in the world to get ready for the next generation, but they did less than they could have done, and simply weren’t ready for it.

        • Cubester_64

          Well, we can’t really complain much longer about what has past. I do like the points you bring up.

    • Julio

      In my opinion, Nintendo should had called the Wii U the Wii 2 or something else. I hope Nintendo advertise the Wii U better.

      • oontz

        I think Nintendo wanted something other than Wii 2 but the same sound as 2. As you can see, U and 2 have the same final sound, leaving them sounding similar. So far it’s been a mistake.

  • Linskarmo

    Wow. That’s pretty pathetic. Either we need some public awareness here, or this is some sort of mischievous “joke.”

    • TaintedXGamer

      I got 1:
      It’s not about Wii anymore, it’s about Wii U, on a more Personal Level
      Wii and U. it’s Revolutionary!…. sorry that was real bad…..>_>”

      • Linskarmo

        That’s actually pretty awesome! It gets the point across and gives the name a definition. Nintendo should hire you for marketing! ;)

        • TaintedXGamer

          If they hire me i have to think up more…..then again having a new job would be nice lol.

          • Linskarmo

            Instead, you could be like Patrick on that one Spongebob… Rephrasing “Chum is Fum,” :D

  • http://twitch.tv/dve2k DVE

    Nintendo fucked up naming this the WiiU, I rather would of called it the Super Wii xD. Yo I got that Super Wii Wii that’s my shit lets go home and play that shit it would never be #2 but always a number one get it? LOL

  • Saleh Sbeiti

    Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue Sue…

    Wii U turns a profit.

  • isaiah harris

    ….dick move.

  • GameChanger

    A lot of people keep saying that it’s the name that confuses the average mainstream consumer, but the name is fine for what it is. The true issue, to me, is actually the design of the console. All previous Nintendo consoles and all consoles from Sony and MS have a unique look from gen-to-gen. That fact that the Wii U looks almost Identical to the Wii in the eyes of various non-gamers (consumers, journalists, reporters, analysts, etc.), and coupled with Nintendo’s almost %100 focus on the gamepad (most people think it’s only a Wii accessory), makes it hard for people to differentiate the two consoles. Keep the name, redesign the system.

    • GameChanger

      Wow…a downvote from someone without common sense.

  • Ice Climbers

    People must be a lot more stupid these days than they were in the 90s. People didn’t confuse the SNES with the NES.

    • http://MacroManJr.blogspot.com/ Brian Lockett

      Are you seriously going to blame advertisers for this honest mistake? It’s not like Nintendo’s exactly done the best job promoting the Wii U. They even admitted that the poor promotion has been largely their fault.

      It’s a silly blunder on the advertisers’ part, sure, but one well understandable, giving Nintendo’s self-confessed botching up introducing and promoting the Wii U. They should’ve gone with a different branding than “Wii” for Wii U just for this reason.

      This little ad blunder won’t hurt the Wii U any more than how Nintendo’s been already hurting its promotion. Most people won’t even notice this blunder. It’s an ad meant to be seen for three seconds.

      By the way, “SUPER Nintendo” stood out more than just “Nintendo” far more easily than “Wii U” stands out clearly from “Wii.” The SNES’s cartridge top-loading console was also far more noticeably different in design than the NES’s VHS-like cartridge-loading design.

      Unlike the Wii U’s console, where it looks highly similar to the Wii’s console, looking rather indistinguishable to the non-gamers’ eye.

      • Ice Climbers

        Oh, I’m not blaming anyone. The name of the Wii U wouldn’t have confused anyone if Nintendo had done a much better job of introducing and promoting it.

  • Shelim Uddin

    In other news Wind Waker HD is coming out in Sept for Japan. I want it now.

    • ICHI

      That better be the UK box art too!! Lol

  • Wanderlei

    NeoGAF is an agenda ridden Sony viral marketing web site run by a man named Tyler Malka.

    According to 1up.com, Tyler Malka is “self employed” because of his earning from NeoGAF. But with no traditional means of monetization one has to wonder what is the true source of his revenue?

    And Malka, needless to say, is now self-employed

    The true purpose of NeoGAF is to manipulate the market VIA word of mouth and using an army of sock puppets. They commonly use techniques like “down talking” and “running themes.”

    And when that doesn’t work they simply resort to cyber bullying children.

  • $41809923

    WHO CARES ABOUT THE NAME WII U IS A GOOD NAME YOU NO
    PEOPLE ARE VERY STUPID THESE DAYS WIND XBOX ONE COMES OUT PEOPLE WILL SAY XBOX 720 OR 360 OR XBONE SAME GO TO PS3 OR THATS RIGHT ITS PS4 I THINK

    • MrDownvote

      That was inspirational ;)

    • TaintedXGamer

      ever heard of lowercase? even Mr downvote got more manners than you and he’s a troll… T_T”

      • $41809923

        i cannot see to good need cap on wind i’m on my pc or wind i’m on my wii u don’t need cap on at all using different gamepad

  • http://www.senran-international.boards.net/ TwinTails

    Nintendo should at least discontinue the original Wii, there’s absolutely no reason it should still be on the market and outsell it’s successor. And them keeping the basic model is also counter-intuitive if no one is buying that particular model as often. That should cut their losses on Wii U sales and manufacturing overall.

    • http://MacroManJr.blogspot.com/ Brian Lockett

      I wholeheartedly agree. Discontinue the Wii. And discontinue the Basic Set model of Wii U while giving the Deluxe Set model of Wii U the price of the Basic Set.

      And I’d add that they should do a heck of a lot better job promoting the Wii U by announcing early all of the current projects coming to Wii U, even if they’re just in development. Even just a teaser trailer was enough to whet people’s appetite for Skyward Sword.

      If they don’t at least do this, I can’t see how they’re going to fare any better next year with a hotly-anticipated PS4 hitting the markets this holidays. Not only does PS4 cost just a little bit more than a Wii U, but its value at that price is obvious to even the biggest PlayStation hater.

      • oontz

        The Wii is STILL generating profit for Nintendo. There is no need to discontinue a product line that is generating profit for your company. The original Wii sold 210,000 units this quarter (all profit). If anything Nintendo needs to do more to differentiate the wiiu from the wii. It’s completely possible to have both selling together in the same Nintendo eco-system but NOT when people aren’t even aware there is a difference between the two.

        • http://MacroManJr.blogspot.com/ Brian Lockett

          o_O Welp, that’s interesting.

          • oontz

            It actually out sold the wiiu this past quarter.

  • TheGamerGeek128

    To be honest, I didn’t even notice it was on a regular Wii until you guys pointed it out.

    • david daniel wharton camacho

      i did noticed it and i ROLFED ALL OVER THE PLACE LOOOOOOOOL

  • Ryushi

    So…could Target get sued for this? Y’know false advertisement…?

  • LittleMofreaky

    The name isn’t good but theres nothing dumber than changing the name of an already released and advertised product. What would be a good name for Wii U anyway? They wanna get across that its backwards compatible with all your Wii stuff but it has caused a lot of confusion.

  • ChariotMan7

    SMFH. that is not the Wii Traget. that is The Wii U.; Jesus Chirst!

  • Quicksilver88

    First off Nintendo has kind of been sucking at system names for a while. People belittled GamCube case design and name, endless penis jokes ensued after Wii and now know nothing idiots can’t understand WiiU is a new system. Honestly I think XB One was a stupid move as well. I know it is still shifting units but Nintendo really should just can Wii soon and then get to a price drop on U ASAP. Given the megaton VHS look of XBone I actually like the WiiU console design. Nintnedo just needs to start advertising the thing and be clear this is a new HD Nintendo experience and let the peeps at best buy and gamestop tell buyers it is backward compat with all Wii games and accesories.

    • Petri

      What I wonder, is that will I live to see PlayStation 11?
      Maybe I could, Sony might not.

      I think they could have left Wii in history to be that popular party game system,
      and come up with a more suitable name.

      Though are people retarded or something?
      I have never touched a Wii, I have never really seen any gameplay for it.
      But when I heard about Wii U, I knew it was a new console and were intrigued enough to look in to it. Although at first I thought the gamepad was the whole system.

      But overall, I love Wii U, most stable, silent and cool (temperature) system I’ve had since Gamecube.
      Surely Sony and MS wont repeat their mistakes (MS actually might, and most probably will), but both PS3 and Xbox 360 left a bit of a sour taste.

    • Andrew Chambers

      A price drop wouldn’t help. What the Wii U needs are games, which will start coming in around October.

      Just look at European sales, a lot of stores had a price drop and it barely affected sales.

  • Nintendofreak

    u.u

  • Chris Jones

    It shows the retailer employee who created the add must be dopey how could they open a Wii U box the get the Gamepad out and then just totally disregard the console and then open a Black Wii box and use that, the weight alone of the Wii U box would give you a clue that its not just a gamepad.

    But then again looks like all they have done is taken a pic of a gamepad and a Wii pic from the net and put them together seems incompetent to me hardly Nintendos fault.

    I hope anyone who thinks the Wii U is an accesory goes to the shop and asks for the Gamepad seperate as they have a Wii already.

    • Petri

      I was thinking they took images from internet and photoshopped them together, but if do that, they could have as well taken a real picture of Wii U, with console and gamepad.
      But unless this was intentional, guy putting that ad together, must be mentally challenged.

    • oontz

      Their ad work would be done by a graphic designer who would have just photoshopped the two images together along with the pikmin 3 splash screen on the gamepad. Still Target should not have signed off on it.

  • D-Man

    Nintendo shouldn’t have named the console Wii U. It should have been called the Nintendo Revolution (the original development name for the Wii).

  • Bomberman

    I can’t believe people are still defending this garbage system and it’s repetitive name “Wii U”

    • Petri

      PlayStation 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and if Sony is still around, with luck I die at PlayStation 11.
      But Sony knows coming with a good new and catching name is hard, just look at PS Vita.
      Microsoft doing a reboot with XBone, their next console is XBone 360?

      Nintendo could have ditched Wii, but maybe they wanted to stick with it, to let their fans know, that transition wont be that painful.

      I don’t have time to argue about whether system is good with a fanboy/hater,
      but I’m satisfied with my console so far.

    • Chris Heskin

      Pikmin 3 little man, eat it.

  • Tom Greene

    A rename and more storage would be awesome…but we all know that Nintendo doesn’t care about the Pii U …lol

  • XiC

    Rename the Wii U and add even more to the confusion.

    Not a good idea.

  • https://twitter.com/Onyzora Ony

    Comments in last article in date is proportionnal to the time between two news #UnnecessaryInformations :3

    Well it’s funny, but it’s also really frightening. I think there is enough ads and vidéos and shit to understand that the Wii U is NOT an extention of the Wii, but it’s still stuck at 3.5m units… I just don’t understand why.
    Either people are ultra stupid (and I really hope they aren’t), or, I dunno, they all made a coalition anti-Nintendo ?
    Knowledgeiswhatsup has finally won ? D:

    • Andrew Chambers

      I think it’s springer85 now. He gets banned every few weeks now…

      • springer85

        Banned every few weeks?LMFAO i have not been banned for months!!
        Aww just as we tell it how it is you Ninty lovers cannot handle the fact that Nintendo has screwed up so badly with everything to do with the Wii U!!!!
        By this xmas Wii U will be destroyed by the next gen try not to cry!!!
        LOL

        • Antar Rodríguez

          LOL dude i dont know if someone pays you to boycott the wii u , but really dude respect others opinions about tha wii u and yeha nintendo has made some mistakes but you should learn from the past that this company has always turned things around, im really curious now, why do u hate it so much? give me a logical and reasonable answer please

          • Andrew Chambers

            Nobody pays him, that’s the saddest part of it.

        • Ice Climbers

          PS4 and Xbox One are going to be destroyed too. Nobody is gonna win the next gen. We’re in for another industry crash.

  • springer85

    LMFAO wake up Nintendo lovers the Wii U IS FINISHED!!!
    They released it a year early and for what?zero games,zero marketing,3rd party turning their backs Pikmin 3 should have been a launch title and arrived 10 months later and they used the ‘we mis calculated how long it would take to make a HD game’
    LMFAO!!!!!!!!!
    HD game twice what the Wii was yet Nintendo failed to see this?
    They rushed it out stupidly thinking that they could survive off 3rd party till the AAA games came,but then when Ubisoft,EA and square enix turned their backs along with game delays the Wii U and Nintendo were the laughing stock of the gaming world!!
    All they had to was name is Wii2 just like Sony went ps1,ps2.ps3 etc!!

    • TaintedXGamer

      Down vote this mofo to Oblivion!!!!! Hunt his coments down and Down vote! Tonight WE DINE, IN NINTENDO!

  • old_skool

    Although this is a major blunder by Target, the real blame lays at Nintendo’s feet. Most of my friends who consider themselves “casual” gamers believed the gamepad was a Wii addon. The word-of-mouth momentum that propelled the Wii into must have status just never materialised, and Nintendo did nothing to start the ball rolling. I’ve just been down to my local game store and Wii U games are nowhere to be seen.

    • springer85

      EXACTLY!!!for 7 months Nintendo had zero marketing thinking word of mouth would sell the console!!
      Calling it Wii U was their biggest mistake since Virtual Boy, the major problem was that Wii Fit was an add on for the Wii, so by naming it Wii U was bound to appeal to gamers as just another add on.
      Calling it Wii2 would have solved everything and let gamers know that it was a follow up to the Wii just like Sony did with ps1,ps2,ps3 etc!!!
      By xmas Wii U will be irrelevant!!

  • http://twitch.tv/dve2k DVE

    xD this is so great LMAOL! False Advertising at its best xD

  • TrueWiiMaster

    I don’t think the name is really a problem. I mean, did people think the SNES was an expansion? All the name did was add Super to the NES after all. I think the problem lies solely in marketing. Gamers, or at least the vast majority of gamers, know what the Wii U is. The only people who’d have trouble with the Wii U’s name are casuals and non-gamers, the same people who didn’t know what the Wii was until it was advertised everywhere. If Nintendo wants to get these people to understand what the Wii U is, they need to show them. If they want to sell to them, they need to have the games they wanted on the Wii (I still don’t understand why they haven’t made Wii U Sports or Brain Age: How Smart Are U?).

  • Haize

    Okay that’s just plain stupid. How the hell did they get the Gamepad and completely miss the console that came with it?

  • FungalSpawn

    lol. It’s not false, they are trying to show off both consoles since they have a normal WII game down at the bottom foo’z

  • Jonathan Dogey

    I remember the gamecube and how it was a COMPLETELY new beast different in every way from the N64. I bought it almost just because of how unique it was. Why couldn’t Nintendo think like that with the Wii U???

  • TheGamerGeek128

    I guess you could say that Target
    *puts on sunglasses*
    Missed the bullseye.
    … I’m not apologizing for that one