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Analyst says Wii U hurt by retailer confusion

Analyst Christine Arrington weighs in on Wii and Wii U confusion and why retailers are making it worse.

wii-u-dark

For once, an analyst that’s not Michael Pachter has weighed in on the Wii U issue. Christine Arrington, a senior games analyst at IHS Electronics & Media believes that the Wii U’s current retail failure lies in the fact that uninformed retailers were not equipped to inform consumers of the differences between the Wii and the Wii U. In fact, Arrington admits during a secret shopper trip that one retailer told her there was no difference between the Wii and the Wii U.

“There was nothing that you could put in front of everybody that said, ‘This is what the experience is. I think one of the things that was a real indicator of that was just, anecdotally, if you went into a retailer and you talked to somebody in the games department, they didn’t even understand what it was.

I did the secret shopper kind of thing, and they would say, ‘Well, there’s no difference between the Wii and Wii U.’”

Despite the confusion and the misunderstanding surrounding the Wii and the Wii U, Arrington believes there is redemption to be had in something similar to Wii Sports.

“There should have been a Wii Sports-type game that let everybody get it. Those huge franchises would have gotten the loyal Nintendo person, but it was Wii Sports that got all the people outside the Nintendo world to look and say, ‘This is a really, really neat, fun thing to do.’”

What do you think of Arrington’s assessment of the Wii U situation? Do you agree with it? Let us know in the comments below.

Around the web
  • Veries Seals

    I agree. A lot of retailers are not differentiating the sections for the new Console. They lump Wii U games with Wii games. Also a lot of retailers are not pushing the console. I have seen that first hand.

  • Jack5221

    Remember that Target add (Its in an article here on WiiU Daily)? Ya know, the one that showed the Wii U game pad with a regular Wii console? She’s not wrong ya know.

    • crocodileman94

      And at Mynintendonews, they mentioned an advertiser that forgot the U in WiiU.

    • Mario

      Oh Target. Hope they don’t get it wrong in Montreal.

  • WarioForever

    Why did Nintendo named this console Wii “U”. This named confused majority of people…

    • Untrentide

      I agree the name didn’t help overall but the main issue i had was the system itself. When i attempted to look into the system, it appeared that Wii U was the gamepad alone. After more searching i found the truth but a lot of people i know got to that point and lost interest.

    • The Clockwork Being

      But it can be fixed. They need to advertise the shit out of it. The biggest marketting trick would have been to send the Wii users a letter teling them to check out the newly added Wii U channel. This new channel will inform them on everything they have to know, the games coming up and the awesome features. Oh and the difference.

      • http://flavors.me/luiscarlospando Luis Carlos Pando

        They kinda already did that… I received a message on my Wii from Nintendo a couple of months ago telling me that there was this brand new console called Wii U.

        I know… It is not enough…

        • The Clockwork Being

          But im talking about making a Wii U channel. Afte you receive the letter you go visit the channel which explains everything.

    • gtosheex

      2 words BRAND AWARENESS. I still agree it should have been named something else like Wii 2. Nintendo gave society too much credit thinking they could differentiate.

      • YayGs

        Exactly. But unfortunately it doesn’t seem to be working out very well. So not only did those casual gamers not get sucked inbut us fans are stuck with a console name that doesn’t quite roll off the tounge nicely and confuses non gamers when we talk to them about it. Maybe they should have named it Wiivolition lol?
        I think the worst part about it name wise is what can we call it for “short”? Just the U? You wanna play some U? Or the WU (Woo)? Not saying two syllables is too much but idk,maybe I just haven’t said it enough.

        • gtosheex

          Awww Wii U isnt that hard to say! we said “let’s go play some six-ty four” for the longest time! hell i still say it with my friends haha

          • Magnus Eriksson

            Exboxthreesixtee. Even worse. And Xboxone must be the worst of them all. I used to call the old Xbox that.

          • Daniel Gonzalez

            Xbox One is a poor name for sure. It’s like they’re talking about the original xbox.

          • YayGs

            No, it isn’t. But it will still take a little more time before I can say Wii U around people and confidently know that they know what I’m talking about.

          • gtosheex

            ^this is true. i hate when people say “you getting the xbone or ps4?” i want to say “i have a wiiu” but it’s not even worth the explanation, or if they do know what it is, getting into a debate. so instead i say “sorry but $400-500 is way too much for a video game system…”

          • Daniel Gonzalez

            Not really. So I am gonna guess you have a Wii U due to it’s low price? Or is it that you genuinely don’t like the PS4 or Xbox One? $400 isn’t that much to me, plus Sony exclusives are great.

            Price has no bearing on me in this case, I go for what system has the games that I prefer or love. It is worth an explanation depending the commentator’s question.

          • TheHZ

            Well if it’s all about the games, then why don’t you go buy a WiiU? If 400$ isn’t that much to you, then how could 300$ be too much for you?
            Just admit you’re a troll!

            If you were just in for the games, then Pikmin 3, Nintendoland and ToZ WW HD are great games to begin with. And even though i don’t see the fun in The W101, you stated in another article that you think its a great game, so count that as well.

            And if you say that these games won’t satisfy you in the long run, there’s even more like Sonic LW, and well at least they will keep you entertained until the next great games like Mario Kart, Smash Bros etc will launch.

            And if that’s still not enough for you, then you got a serious gaming problem! Go out and enjoy nature once in a while, or a book, or sience, or legal drugs!

          • Daniel Gonzalez

            I think I made it clear that the games for Wii U don’t interest me several times in previous posts. I take it that you’re new to mine? Or just looking for trouble where it isn’t needed? Perhaps you mirror your own reflection?

            “Price has no bearing on me in this case, I go for what system has the games that I prefer or love.”

            It’s best to learn to read before making typing such nonsense. What you consider good games, isn’t the same for me. The games that you listed don’t interest me. Why would I buy a system for just Smash and Mario Kart? Lol. That’s not much of a good investment. I never said I liked W101, I called it an okay game, but not my cup of tea. Also not a huge Sonic fan, so there’s that too. LW looks too much like Galaxy anyways.

            You’re right, that is not enough for me to buy a $300 console that doesn’t have the games I’m looking for yet, and won’t just for two. That’s not serious problems, that’s playing it smart and buying my time. :)

            The one who calls people a troll are usually one them selves. I can’t really be one if I give out positive posts too, that’s what we call middle-ground my friend, someone who doesn’t take sides. I’m sorry that you can’t see that nor do you want to accept that. I don’t have to say things that people wanna hear on here, if you want that, then look elsewhere. My posts will vary depending on the article.

            As for your last paragraph there buddy, unless you know me in real life, I don’t think you’re qualified to give me info on what to do, but if you like doing legal drugs, I won’t judge you. :P

            Good day to you.

          • napst0r

            omg HZ is a troll. But anyway, now i’m quiet interested in what kind of games you do like.
            From this post it seems like there are no games at all you like on WiiU. Which games do you like? Is there a WiiU game among them? And what are the others?

          • gtosheex

            good for you sir. i own all current systems out and i have no need to spend that much money on another video game system – regardless of the games that are out for it. You say “Not really” acting like i am ‘wrong’ but it is just my opinion and you are also welcome to yours, it is a difference in values that’s all – no need to argue over it.

          • C.S. Bailey

            You should spend $400 on anything video game related if the Wii/Wii U thing confused you, just a thought……

      • Guest

        They should have called it the “Nintendo U”

        • Theiz Zzee

          I am on similar page as you. I think the Wii U should have been called The Union. The Union is a name of strength and it keeps with the Wii/we theme of uniting. If, they simply started calling it
          The U that would work too. The logo is distinctive enough how it is. It wouldn’t be that expensive dropping the Wii from branding on commercials. They could just phase out existing boxes after they are all sold out. It doesn’t take much to change things around.

          • Daniel Gonzalez

            It doesn’t sound as catchy calling it Union, though. Least to me. How about Unity?

          • Theiz Zzee

            I think sometimes names can grow on you. Unity wouldn’t work though as it is the name of a game engine.

          • Daniel Gonzalez

            Certainly better than Wii U. I suppose I would’ve been okay with Wii 2. While I don’t like the Wii name, having a 2 in there could have save Nintendo consumer confusion.

          • Theiz Zzee

            True. I think they need more T.V. ads and store reps not biased like this allegation. http://www.gonintendo.com/?mode=viewstory&id=214637 . They need to do more interviews in the paper, online, T.V. getting the word out about the Wii U and to clear up any confusion. The problem I think started at E3 and they never cleared it up completely.

        • Διονύς84

          Thanks for not being the only one

        • Javy G

          Not just that, the design as well is to similar to Wii with an added XXL DS. Maybe a major change in the design could helped as well as the name.

      • Magnus Eriksson

        Wii Ultra

        • Mark

          That sounds like a good name to use back in the 1990′s. :) Nonetheless, good name.

          • Magnus Eriksson

            I actually thought about the 90′s. Ultra64 that became Nintendo64. Maybe it could rewake some nostalgic sleepers out there. Also it could work as a rebranding of the U-product. Where U stands for Ultra. Then they only have to change the boxes.

            “-U didnt get the U? Well it stands for the Ultra.”

          • Stuart Thomas

            unfortunately the U logo is so friendly looking, it needs to look vicious if it was to work 100%. But i would to Ultra over plain old U any day. The Wii Ultra. has a ring to it.

          • Mark

            As much as I would love to bring back the words “Ultra” or “Super” back into this industry (the 4th gen consoles had really awesome names), I feel it is too late to change anything now. They could do a re branding; who knows, we might get one, but unlikely.

        • Nintedward

          That would of cause just as much confusion as Wiiu ….
          Whilst I personally like the name Wiiu…. Nintendo should of named it something totally different.
          The name ”Nintendo didgeridoo” for example would of made it more clear that it’s a new platform….
          Hopefully people will soon learn, infact the 3DS suffered a similar confusion in the beginning. People thought it was simply a DS that could display 3D and not an entirely new generation of Handheld.
          To this day I see people saying ”Can I buy Pokémon X for the DS please” for the retailer to say ”Nintendo 3DS =/= Nintendo DS”

          • Magnus Eriksson

            Maybe, but they could call it just “the Ultra”. And keep the U-logo. Would only need new print on the boxes.

          • Nintedward

            Yep, that could totally work.
            ”The Nintendo Ultra” . That could of 100% worked!!!

          • Daniel Gonzalez

            Perhaps. Hopefully they will name it something better next time around. I know the name shouldn’t matter that much, but with consumers, but we all know the name plays a big part on sales.

          • Perkoff

            The Nintendo 64 was originally going to be called Ultra 64.

          • Nathan DeFalco

            You LIKE the name? I almost always agree with your opinion, but cmon. You are the first person ive ever known to actually like the name wii u. Please explain why.

          • Perkoff

            I think they wanted to keep the Wii name since you can use original Wii controllers with it. Wii 2 or Super Wii would have better. I like Super Wii because it would be a nice tribute to the SNES.

        • Stuart Thomas

          If it were a Wii 2, they probably would have used roman numerals to screw us up and make the name all together
          Wiiii

        • Rocky

          Wii HD

      • Caleb Dudley

        Letters aren’t that much different from numbers. While saying Wii “2″ implies a sequential release, Something like Random Product “X” can imply new and better. Computer parts use both. I think Nintendo really just failed to sell its product well enough. I remember when the Wii came out the prospect of motion control was so awesome to me. Without the right advertisement, people fail to see the core principle of marketing: Make the customer NEED your product. The ads failed to explain how the Wii U was better than the Wii, and why the Gamepad isn’t just another controller (off-tv play is a lifesaver. overscan renders mh3u unreadable unless I use the gamepad). Aaaaaanyways.

        • Daniel Gonzalez

          Exactly. Nintendo is responsible for how their product is marketed. Sure, we can blame the consumers if we like, but pointing fingers isn’t getting them sales.

      • Guest

        Exactly. Why do people find this so hard to understand?

        • Daniel Gonzalez

          Cause not everyone is familiar with video game consoles. Also, a lot of consumers who do buy them, are probably parents that think it’s just another Wii. It’s also possible that people genuinely don’t want it, or are waiting for games they want.

      • Daniel Gonzalez

        To be fair, Wii and Wii U are too similar. While it doesn’t fully excuse them for not being aware of the two different brands, Nintendo could have chosen a better name. Like Nintendo Universe, Ultra or just Nintendo U.

        • Funkee Dynamite

          Super Wii

          • Daniel Gonzalez

            I personally think they should just scrap the Wii name.

          • C4

            I agree to some extent. But using a popular brand like Wii promised success. I can understand Nintendo’s point of view…

      • Pucker

        How about Wii One? Wii U must sound better in Japanese.

    • Derk

      They should have just called it the terminator and manufactured it in the shape of a pyramid lol.

      • Alexander Kleinwechter

        They would sell billions, lol! a pyramid shaped console, mayne would be cool!

      • therealruben1

        How about in the shape of a triforce?

    • Super Buu

      Ultra Nintendo Entertainment System would’ve made more sense.

      • Julio

        My thoughts exactly.

      • Matthew Stapleton

        UNES……I like it lol.

      • Sideswipe

        or the Ultimate Nintendo Entertainment System.

    • Micheal Pachter

      I told you guys it was a crappy console!!
      Am I still an Idiot?

      • Pacman

        Yes, well nintendo didn’t do great with a few things namely commerce… but I think the people who worked on making the wii u and its’ games are amazing at what they do… I haven’t seen any other company with a touch screen controller… because they aren’t as intuitive as nintendo is. Second probably everyone can agree that nintendo has made the best games ever, and guess what… it’s still the same people making them! SO IT IS WORTH THE BUY!

      • https://www.facebook.com/BlueLightningTechnicalServices Bob Wilkerson

        Wow.. Only a troll would sink this low to imitate someone else. What a low life you are

        • Daniel Gonzalez

          We all know it’s not Patcher, so I don’t see a reason to get upset about it. Don’t comedians and even movies poke fun at celebs? Don’t take it so serious.

        • Micheal Pachter

          Yup I am a low life for making an account and posting a comment

      • brian murphy

        yes

      • Daniel Gonzalez

        Yes, but your poor analysis in the gaming industry does entertain most.

        • Shota

          hahaha so true!

      • Gregg

        YES. You most certainly are. You can’t even follow a simple topic, which is, the NAME, of this excellent console. *Facepalm*

    • Zakariyya Al-Quran

      All game console names suck if you think about it, Wii U was fine but caused some confusion and Nintendo didn’t advertise enough, it would have been great.

    • Archiq09

      Super Wii. no?

    • Mr. J

      “… Wii u hurt by retailer confusion” NO REALLY!!!!!!!

    • GuardiansFan

      everyone i have ever mentioned the new system to either didn’t know about it or thought i was talking about the wii….and these are the people who are not traditional gamers but own a wii. Considering the percentage of wiis sold to those people Nintendo is missing out on a lot of potential sales.

    • Michael Hancock

      How does this confuse people? When Xbox 360 came out, did people confuse it with XBOX simply because it contained the word XBOX?! This is madness!

      • mrjoedawgbrother

        Actually…..yes. They did. Especially when they found out the Xbox games played on the 360. Then they thought it was “forwards compatible”.

    • Nate

      Just doing internet searches for Wii U is frustrating because the only thing that comes up is Wii stuff.

    • http://exazblog.blogspot.com/ Prince_AKR

      The name might catch some people off guard, considering that there were alot of peripherals and games with the “Wii” label – yet, after this period of time, you’d think people would actually get the memo. N actually did a lot to show people that this is a NEW system:

      - They have flyers at some kiosks which show the difference between the two systems
      - They sponsored TV broadcasts of the ‘Tour de France’ under Wii U’s name
      - They painted Chicago’s ‘L Train’ with a “Super Luigi U” decal
      - They have kiosks in different places (I saw a Wii U kiosk at an international airport in Guayaquil, Ecuador)
      - They sent an email out to all original Wii owners – ON THE SYSTEM – that advertised the Wii U and why they should upgrade.
      - What box that isn’t named “Wii Balance Board” or “Guitar Hero Kit” is so big?
      - The game cases have a different color and design.

      …If that’s not enough to try and show people that this is something new, then a simple Google search is all that is needed. Problem is that people today don’t read, nor do they like to research. With most people, unless you dumb it down for them to bare-bones; they’d never get it. Besides;

      - 3DS and DS look more similar to each other than Wii & Wii U, yet people can tell the difference.
      - The game case design on both systems is MAJORLY similar.
      - The name is also very close, and their have been many variations of the DS (DS, DS Lite, DSi, DSiXL)

      • WarioForever

        Yeah, you’re right. People are stupid today…

    • Cole Brinley

      How about…Why is the world so stupid?

  • Majora’s Mask

    SO TRUE i was at a shop one time and somebody asked about he said it was nintendos ps3 only more expensive and he said it had the same graphics so bad reputation

  • Roberto Hammerschmidt

    What problem the name is Wii U? And Xbox e Xbox 360? At the time, its no evident that Xbox 360 is a successor to Xbox, right?

    • Untrentide

      Xbox and Xbox 360 demonstrates a difference. If I were to say “Xbox+” you would expect an upgraded version of the first rather than a new product all together. The difference between Wii and Wii U could easily feel like this. Lack of advertisement and awareness lead to misconceptions.

    • YayGs

      Personally I didn’t like the name XBox 360 when it came out due to the nature if a 360. Always though it should have had a subtitle “Xbox 360: Right Back where we Started”

    • Joey

      And what kind of a stupid name is “Xbox One” the new console that’s coming out, that’s a confusion…

    • The True Gamer

      The Wii was one hardware system, while Xbox was the original system. Xbox 360 was somewhat more obvious than Wii u, also because the system was shown more as opposed to the controller

  • david jarman

    I read this on another site and this what I posted:
    Honestly, trolling has gotten way out of hand. Not only are people trolling nintendo on forums, but also fake reviews on amazon and now I have seen employees flat out lie about the wii u just to confront them and get the evil glare and then hear them say fanboy under their breath to another employee.

  • andrewjcole

    I was recently at Walmart, and they had a little book about the Wii U and how it’s different and all the benefits of getting one. Does anyone else’s Walmart have one of those?

    • RedChu

      I’m not sure about Walmart, but the Kmart in my town has them on the checkout counter, hidden behind a floor display of movies.

  • https://www.facebook.com/BlueLightningTechnicalServices Bob Wilkerson

    Uninformed may cover some of them but in my experience a good handful of these retail employees working in the Video Games sections or at video game dedicated stores often go out of their way to snub their noses up at Nintendo. I have shared stories in the past with my personal experiences with this and others have too where employees have gone out of their way to sway customers away from Nintendo products.

    It is not just the video game area either. This happens in other areas of stores like Best Buy in areas where brand means a lot to fanboys. Such areas are the Computer Sections, Cell Phones, TVs and Cameras. I am sure there is no way to get rid of all the personal bias as we are all guilty of it but if you are in a position of sales you should try and do your best to provide accurate and unbiased information to the customer.

    to be fair I know similar things happen to the XBOX and Playstation depending on which console the salesperson is a fanboy of but to many Nintendo is the Kiddie console and I do not see that attitude changing anytime soon. Maybe Nintendo needs to offer some sort of rewards system to retail sales staff in some sort of informative contest. Inform them of the benefits of the Wii U and reward the people that can actually sell without or with minimal bias.

    I know AMD, Intel, HP, Epson, and many other companies would do similar things even though there was some level of bias from the company (especially Intel). Of course this was many years ago in the 90′s when I actually worked at Best Buy.

    • WiiU4life

      That’s the reason Miiverse was developed.

  • SleepySkullhead

    This bothers me so much.

  • Hulkamania

    Maybe they should just rename it to Wii 2

  • Michael DeVore

    He used the word “anecdotally” so I don’t accept his analysis, and clearly neither does he. Any time a statistician or analysis uses the word Anecdotal they are saying
    “This is my hunch that is entirely unscientific, and is using too small of a sample to say with any reliability anything. We should do more research and confirm or toss out this possibility.”

    If I were to do the test with the few stores I’ve gone to they’d all know what a WiiU is, but I’m pretty sure game specialty shops all know the difference. Places like Target I’m not too sure on. Heck, those kind of places might not know the difference between a PS, PS2, PS3, PS4 or Xbone outside of the number at the end.

  • Joey

    I would say Retailer get an education…

  • prettypinkpanacea

    Look, you either like wii u or you don’t. You either enjoy its innovative gameplay style or you don’t. If other gamers are unaware of it or don’t like it, it makes no difference to my purchase decisions. My purchase decisions are based on affordability, quality and whether or not I’m going to have the time to play.

    • The True Gamer

      You are the true gamer

      • prettypinkpanacea

        Yeah, what can I say. I try.

    • Fred

      Except for 1 thing. The more people that buy a Wii U the more games that will be made for it and possibly Nintendo will put more time and effort into it instead of moving onto their next system early

      • prettypinkpanacea

        That’s not necessarily true. There are many factors that contribute to game ownership. You can’t make a judgement call on the law of large numbers alone and expect the universe to play out. That is not how markets roll.

        • Fred

          If 3 million people own a Wii U I guarantee you won’t have any game sell 10 million, and yes there were several games on the Wii that sold that many

  • Hulkamania

    well once they get rid of the Wii… I’m pretty sure there will be no confusion

  • The True Gamer

    I think a Wii u slim named Wii 2 should be announced, I’m sure most people don’t know Wii u is even a next gen system anyway

  • Caleb Turner

    Call it Super Wii

  • FlashFan207

    Uh yeah… Obviously! I myself was told that a Wii U was simply the new GamePad and he even recommended against buying it. Atrocious marketing!!!!! The Wii U is simply an incredible system and it is missteps such as this that is holding this amazing system back. I love my Wii U and I wish for others to be able to enjoy it as I do, but they simply cannot if they are not aware of it!

  • Nintendofreak

    what u mean there is no difference between the wii and the wiiu what about the “U”, people are ignorant as shit

    • The True Gamer

      The extra “u” makes it look like just a gamepad to the non gaming community. I don’t blame them. Wii u was a terrible name, and I think Wii u won’t succeed until Nintendo actually advertises the system, or changes it’s name.

      • Fred
        • C.S. Bailey

          If that were the real case, you wouldn’t need to provide a link to show everyone what you mean. I had to pull up a picture of the device in a gamestop when it was released so they would know what I was talking about.

          In other words, it wasn’t popular enough to confuse gamers, just parents who get their gaming news from Time magazine and the local news. It’s a quickly thought up excuse that makes sense until you actually think about it. Remember the TV Show “Killer Instinct”? And if you do, did you actually watch it (ALL 9 EPISODES), or is the only reason you know of the show is when it was announced MS was trying to release a new game in the series, and that they were fighting with Fox over the name?

          • Fred

            you might be right, but that’s what I thought at first until I researched it. I thought Wii U was an add-on for my wii

          • C.S. Bailey

            Thank you for responding Fred. For the past year I’ve been trying to find an answer to this question…

            How did you get the idea that the Wii U was an add-on for your Wii? I know it wasn’t the pictures, because the first pics were of the tablet and the system together, and if you have a Wii, you know they don’t look alike. I know it wasn’t an seasoned gamer that told you this, because they also would have seen the photos or heard the E3 buzz. Even my PS3/360 “never owned a Ninty system in their lives” friends knew what it was. Nintendo also announced that it was a NEW system, not an add-on, at the same E3.

            It sounds like I’m being condescending, but I really want to know how people got this information. The most consistent answer I’ve gotten is that they heard it from “someone”. When I ask if this “someone” plays video games, they usually tell me about the tablet or phone games they play, or mention a family member (in other words people they think you don’t or never will know).

            Another reason I’m asking is because MS, of all companies, seems to have figure out a way to name their THIRD console system the XBOX ONE, and nobody seems to be confused….

    • Fred

      see my comment below

  • Mario

    Mamma mia.

  • tom

    I concur. WII 2 Would have been a better name.

  • Fred
    • CMB

      STUPID THQ

    • alex toschi

      we get it Fred. I have seen you post this like 5 times now.

  • Razo_E

    I’ve said it before, but the name isn’t what confused people, it was the LOGO. If they had changed the logo, people would instantly know it was different. They added Super to the NES and no one batted an eye, they added “2″ at the end of PS, and no one cared. They added “360″ an no one was confused. Why? Because the logo changed each time.

    • The True Gamer

      Wii was still a system, and not seen as a series of systems. U just added a gamepad, most people thoughht

  • leafsfan73

    Nothing that hasn’t been said over and over again. How much is this analyst paid?

  • http://twitch.tv/dve2k DVE

    Super Wii xD

  • Miguel Alejandro Vergara

    ITs hurt by stupid branding. Even if the name was “OK” or “acceptable”, no one who doesn’t know the turquoise logo is a U would notice it!! it still says Wii

  • https://soundcloud.com/rauschenmaschine Kristian Kouvo

    Stop whining already and just buy the damn thing. It’s f’n great!

  • Rick Valenta

    Nintendo land was no Wii sports…the home world is kind of confusing/annoying as a matter of fact. Agreed an accessible launch ” killer app” would have helped..

  • Jonathan George Anaya

    Whine whine Whiners! Okay, so, why is the Wii U on life support? Seems like EVERYONE has a different take. Well, it’s no secret that Consumer Confidence in this product is low. Here are some concrete facts as to why: 1. Poor Launch Titles 2. Dearth of Available Software 3. Underpowered Next Gen Hardware 4. Marketing and Naming Disasters 5. Poor Online Infrastructure 6. Pricing
    Now, whatever the true reason is for the Current Wii U failure, it’s a combination of these 6 reasons. For Wii U to succeed, Nintendo MUST figure out which is the biggest problem and fix it quick. They are all out of time as Sony and MS have millions of Next Gen consoles already sold via preorders…

  • Kenshin0011

    A lot of you are missing the bigger picture. It’s not the name that has caused the console trouble, it’s how Nintendo dropped the ball with their COMMITMENT to that name!

    They wanted to name the new console Wii U, fine, but they should have made damn sure that they did everything in their power to prevent consumer and retail confusion. Just recently they distributed diagrams/charts explaining the difference, but that should have been done day 1. Not only that, but their marketing thus far has been pretty weak. Nintendo has SOOOOOO much money in reserves that dishing out a big time advertising campaign would have barely hurt them.

    I just get the feeling that they’re smug when it comes to things like this. They literally acknowledged that there was initial confusion but then didn’t really do anything to fix it, as if it’s just going to fix itself. That’s a bit cocky, even if the Wii U is starting to finally get some steam, they should have been much more aggressive in their marketing.

  • Leo

    For once, finally a true analyst doing his job reporting real facts, not some rubbish bullshit invented by some biased hater disguised as an analyst (Pachter).

  • ZeldaFanzzzz

    It was just bad advertisement that cause the confusion but we all know Nintendo is fixing that right now. Nintendo FTW!!!

  • Leorio

    I still think Nintendo should have named the console the Super Wii. lol Nobody could have gotten confused with a name like that.

  • Adam Fox

    and I seriously doubt there will be any confusion about Xbox, Xbox 360 and Xbox One….wait, why is the new one called Xbox One? shouldn’t it be called Xbox 720? Xbox 3? Xbox Next? But, Xbox One!? I think these retailers are just uneducated and don’t care……if they don’t really like the product, they aren’t going to show initiative toward selling it….

    • C.S. Bailey

      Shhh!! If you make too much sense, they’ll ignore you, then totally agree with the same information when a random article says the exact same thing.

  • Jared Garcia

    One way is to say here’s what Black Ops on Wii looks like. Now here’s what Black Ops 2 looks like. See Assassin’s Creed? Wii couldn’t do that.

  • C.S. Bailey

    ” believes
    that the Wii U’s current retail failure lies in the fact that
    uninformed retailers were not equipped to inform consumers of the
    differences between the Wii and the Wii U.”
    I call BS. Retailers know they have to at least attempt to carry a Nintendo console, even if they would rather give floor space to more popular items. Half ass any questions from consumers for a few months, and they now have sales figures to back up what they wanted to do in the first place; not carry the Wii U. I’ve seen restaurants do it all the time just because they didn’t want to deal with the prep work or order any specialty items.

  • Squid

    The Nintendo Power is a cool name.

  • HydePark1980

    Though it was a mistake to use the name Wii U, tired of people making excuses for not knowing the difference between the systems. With all the online resources available to the public, there shouldn’t be any reason for confusion.

  • https://www.facebook.com/BlueLightningTechnicalServices Bob Wilkerson

    I was just there Sunday to pick up Skylanders Swap Force for Wii U for
    my Mom to give to my nephew (her grandson). When she found out I got
    him a Wii U Wind Waker edition she wanted to get him something. The
    display up front did not have any Wii U copies stocked and had 2 slots
    dedicated to the PS3 and XB360 respectively with one slot for the Wii
    version. I looked in the aisles I did not find it so I stopped a sales
    guy and asked him where I could find the Wii U version since it was said
    to be in stock online. He took me to the display and grabbed the Wii
    version. I politely said No I need the Wii U version. His response was
    “Well this is it, see it says Wii right on the box”. Finally I got a
    manager and to my surprise all the Wii U versions were in the back still
    in the shipping box because they thought it was the same as the Wii
    version.

    I mean I can almost understand an average consumer still being confused
    at this point but a Best Buy representative? Especially one that works
    in the department that sells video games. I mean they have a big Wii U
    display in the middle of the game section so shouldn’t they put a
    popular game such as this right by the display??

    • alex toschi

      this story made me feel like I have AIDS. I can’t believe they would put someone in a sales position who knows that little about a product.

    • Rinslowe

      Sounds like they’ve been under a rock for the past 12 months. Hard to believe really…

      • https://www.facebook.com/BlueLightningTechnicalServices Bob Wilkerson

        I should have taken a picture of the display. I had to look up the product online on my phone and give the SKU to the manager to put into his system. Of course this is the same Best Buy where when I went in to pick up the Avengers 2 on BluRay I stopped over by the games to see if Rayman Legends was in stock for the Wii U and it was not and the sales person that walked by said I should just get it for the XB360 since the Wii U is a failure and would not be for sale after the holidays.

  • Benjah

    Like the name wii u retailers just fail to let out or tell the gaming consumers that it is a new console from nintendo.

  • Benjah

    therefore we this supid gaming confusion.

  • Jacob D. Taylor

    Yup. I overheard a sales associate state you can play 3ds games in a ds it just wont be in 3d. These idiots need to be fired. They are costing their employers a good deal of money whether in lost sales or in returns alone

  • Chronic Gang

    should have called it the NES2 or NES ll or The Nintendo Playbox——-my favourite of the three lol

  • Benjah

    Get nintendo wii u or get out…..

  • Kujiki

    Frankly, I was one of those confused guys.
    But later when i found out about wii U, i was amazed by it .

    Wii U is pretty expensive in my place. around 480$
    But still getting it on christmas holiday, waiting for awesome bundles to get one!

  • Benjah

    It is not confusion. Is just that the retailers fail to tell gaming consumers tell it is a new nex-gen console from nintendo.

  • Zuxs13

    Well this is what happens when consumers buy from stores with brainless workers. They stay open and cone continue to confuse the consumer even more, while all the good stores had to close a long with their knowledge.

  • Lord Tywin

    I don’t get it. It’s Wii U. It’s not Wii. How could anyone believe they are the same thing? Is Xbox 360 the same as Xbox with the number 360 attached at the end? No, it’s a new console. Xbox One is a new console. Why aren’t people wondering if Xbox One and Xbox 360 are the same? What about PlayStation Vita? Is it an add-on for the PlayStation 2? Of course not. Everyone gets used to it, they realize it’s a new product, and they move on. This confusion amongst retailers and some consumers is pure negligence. People didn’t think the Super NES was the same as the NES. Even I didn’t like the name Wii U when they first announced it. But it sounds just as unusual as iMac or iPod, and now everyone is used to it. I am used to Wii U, and I like it very much. I’m tired of hearing that the naming was a detriment to its identity.

    • ItzameyaToad

      Wow you hit the nail right on the head. People seem to not be confused with all these other names of other systems and if they are they get used to it and they ultimately get to the point of understanding the differences between 2 products with similar names.

    • John Andalora

      Maybe this anecdote will help.

      Last weekend, I went to Best Buy. I found a family looking for a 2DS for their son. They were concerned that the 3DS meant you had to play all the games in 3D and that their kids eyes would be “buggy” if they let them play it for too long. They wanted a 2DS because they didn’t think the 3DS had 2D.

      They kept looking for a show floor individual, but all of them were busy with some other matter. Eventually, I decided I would talk to them and help them out.

      After some discussion with them, they learned that you could play a 3DS with 2D, and decided to wait for another day to reconsider their purchase.

      The name says a lot about the product, and a lot of people won’t take the time to look into it like us. The Wii U definitely wasn’t the best name for this console, and something like Wii 2 or Wii 360 or Wii “The Next Console” would’ve gotten the point across a lot better than one letter.

      PS I think the SNES had better advertising than the Wii U did.

    • Zuxs13

      Consumers are ignorant, they rarely do research themselves. Our retail stores are also ignorant and dont give a crap about educating their customers, it doesnt benefit Best Buy, target, walmart etc to teach a customer which product is “right” or better for them, just that they sell a box.

      It also doesn’t help that Nintendo has had little advertising for the console and most of the original advertising focused on the GamePad, not on the fact that it was a new console.

  • Shadao

    And here I thought the Internet would make consumers more intelligent and informed, given the easy access of information with a click of a button. Guess I have underestimated stupidity.

  • Rinslowe

    “There was nothing that you could put in front of everybody that said, ‘This is what the experience is.”

    The reason is not so much the name as it was the lack of first party system sellers like Mario, Zelda, Metroid, DK etc.. at launch.
    We are only just now beginning to get those exclusives which most people buy Nintendo systems for…

    The name certainly didn’t help, but the “reason” for struggling was the games or lack of…

  • Cam Duncan

    Nintendo Super Wii
    That woulda been the best name since wii is the first of the wii brand like nes and super nes…they coulda made a black one and a purple and grey one ..woulda been dope! Either way tho its better than Xbox One ..seriously a horrible name when your competions is callin their console the playstation 4

  • Ricky__Spanish

    Naming it the Wii U was a huge mistake. They should have ran from the Wii name.

    Making things worse the Wii U console looks almost identical to a Wii console . Casuals see it and think its a Wii with a touch screen.

    Oh that bowling fad we played 5 years ago that I never use anymore. ..

  • uPadWatcher

    Unity

  • Shigeru Miyamoto

    i always thought Wii was a weird horrible name. why they went with Wii U … i’ll never know.

  • JeanPaul

    Is this what analysts are paid for? I think everyone knows the name is part of the problem… even since like 6 months ago…

  • Landesca

    It’s true that retailers don’t have give enough education to their employees on how to sell games. I was in a K-Mart once and watched as the gentleman in the games department told people that the DSi could not play DS games.

  • bugart19

    I agree, Nintendo did a bad job letting everyone know that it has released a new system that is significantly different from Wii. The system just looked too familiar and the Wii Pad looked like an accessory. Nintendo must have been warned about the Wii quickly becoming inadequate and clearly being significantly ignored by 3rd party developers. Nintendo could have kept the Wii successful if it’s online capabilities weren’t so limited and it’s huge library of ‘shovelware’ wasn’t so evident compared to competitors.

    • C4

      “The system just looked too familiar and the Wii Pad looked like an accessory.”

      Even in the first Wii U presentation the GamePad was the only thing they showed properly. This confusion started like 2 – 2 1/2 years ago and Nintendo haven’t done enough about it IMHO.

  • FredMirotic

    Wii U Sports with online multiplayer, oh baby, a boy can dream….

  • shaun

    Lets call the next system simply classic / retro – one word Nintendo

  • Adam Porter

    we have been saying this for the last 10 months, this is nothing new.

  • ATherohatch

    Nintendo SS (Second Screen) would have been good

  • AlThor

    I think it all comes down to marketing, not a name. If there had been a huge marketing blitz at launch like Microsoft and Sony do, there is no way you would have soooo many misinformed casual gamers/employees not knowing the WiiU is a new console with different features. Yes, the goobs would still get some functions wrong (like backward compatibility with Wii games but Wii games not playable on the WiiU tablet), but at least people would know it Was a new console from Nintendo.

    • Adam Porter

      wii games are playable with the tablet now, atleast i think that was in the last update i never used it though

      • AlThor

        Sort of, the game is displayed on the screen but you can only play the Wii game with the Wii controllers, not the tablet controls. Kinda lame that way lol

  • InterTreble

    Here in Italy a lot of commercial centers have a ridicolous set of very few games for Wii U on the shelves, often mixed with Wii ones. I’ve also happened to ask the staff about Wii U… You know what? One even answered me Wii U is a Wii with the GamePad! I know it’s Nintendo fault if this happens, but this kind of disinformation is ridicolous from staff mainly paid to be updated about what they sell.

  • Oskar

    I read an article on another Nintendo-site about that Sony has been paying different retailers to confuse their costumers about what the Wii U is and tell them to go for PS4 instead. If it’s true it’s not only insanely pathetic and frustrating, it’s also bad sportsmanship.

  • gamesplayswill

    I just want to see Nintendo regain the more hardcore audience. (Yes, believe it or not: in the 80′s Nintendo had somewhat of a hardcore base) All the people around my area say that Nintendo are for kids.. just because of the Wii and the DS are appealing to kids more. However, I don’t care! Nobody else should either, Nintendo is for 8 years olds to 80 year olds… maybe even more. o.0

  • Wiiluigi

    Nintendo needs to release this system in a different color. They shouldn’t have named the system with the word wii in it. They need to get the word out there in a very interesting way that will get peoples attention. Something big that will differentiate between systems. This is just ridiculous. Let just hope nintendo s next system isn’t the Wii 3 or the Wii T! Smh.

  • 7Down

    Nintendo Entertainment System – NES
    Super Nintendo Entertainment System – SNES

    Wii
    Wii U

    Now the question is, was there same kind of confusion with NES and SNES back when SNES arrived?

    • C4

      It was all “a Nintendo” back then :)

      Super Nintendo puts an emphasis an “Super”, unlike U which can be seen as a meaningless appendix or a Wii game and/or hardware add-on.

      • ElladanCZ

        I guess Wii U as Wii UItimate would sound quite well.

  • Shota
    • darkcreap

      I wouldn’t get too worried. The first one is 5 months old and you can see how much support it got. The second one is likely to have not too much support despite being that new and have a couple of hundred signs.

      I wouldn’t care also because most of the petitioners are bashing the WiiU instead of simply defending their own cause. When Rayman legends stopped being a WiiU exclusive, there were some people playing the Nintendo fanboy, but the majority of the people said something like “I don’t mind this title going multiplatform, but please, release it now on WiiU”. A great deal of the people commenting the petition are just plainly anti-Nintendo rather than pro-Sonic.

      I think it is nice of them to ask for the game. After all, it is their right to not have a WiiU and still be able to play the game in the platforms of choice, but probably they should be more worried about what is the real target of their petition. Ask for the game or just bashing other people’s platform of choice?

      It is ironical how much they call the WiiU a kiddie console while showing themselves a kiddie attitude. Bashing other people is the path not only to no-support, but also to having people against you.

  • Gregg

    Trying to comprehend how somebody working in a game dept could NOT know the difference between Wii and WiiU, makes my head hurt….

  • mark kaser

    They could have avoided a lot of this trouble if they had spent a little time marketing their fancy new system. I constantly overhear people talking about the system in the same manner as the secret shopper…”oh, I already have a Wii.” Throw out some ads and let the consumers know. If tNintendo doesn’t get their ducks in a row before the next consoles launch, they’re going to be hurting.

    • fireheartis1

      That’s exactly what I’ve been saying in this comments. People either think it’s just a Wii or an add on to the Wii. This is Nintendo’s fault because after the first few commercials(and I do mean few) Nintendo stopped advertising it. It was nothing like the advertising for the Wii.

  • audi lover

    Not totally sure that its Nintendo complete fault although they have made some big mistakes but if your gona sell an item in your store your staff should at least know the product

  • kaygivs

    people just don’t know about it. though xbox one is a horrible name. lol actual quote from a conversation i had with my boss about the new xbox. “are you fucking retarded? it’s xbox 4. why would they name it xbox one? it’s the fourth console.” i just laughed and said i agree. but yeah i still hate having to explain what the wii u is

  • fireheartis1

    Yes I do agree with it. I was at my local Kmart one time very close to after the Wii U launched. A woman had asked the electronics associate if the Wii U worked with the Wii, and he didn’t know that it wasn’t an accessory. I had to go over there and explain to both of them that it was Nintendo’s bran new console. It was a very sad situation indeed. I still explain to this day to my customers at Walmart that it’s a brand new console. I got 5 consoles sold by doing so. The fact is even with the Wii U name, if Nintendo would bring out some amazing advertising like the “Wii Would Like To Play” ads it would sell better. Nintendo is relying way to much on internet advertisement and not enough on TV. If they would just change this the Wii U would sell a whole lot better.

  • Pilu Skifte Grønvold

    Nintendo could have had everything, if they just made Wii U a True next-gen and not something that is often described as in between next-gen and last-gen. They would have pretty much ALL age groups included as their target group, as Wii U is backwards compatible with Wii. It’s a shame they let such a chance go by (and what a chance!) True or not, a lot of people don’t see the Wii U as a true next-gen, and that’s the problem. Everybody is waiting for the Playstation 4 or the Xbox One.