Over the past year Nintendo has had a difficult time with investor calls. There’s not been a lot of good news to report on the Wii U, despite the fact that the 3DS remains the best-selling console in Japan month after month. Still, Iwata believes that there are certain measures the company can take to turn its fortunes around. Yesterday it was mentioned that Iwata believes Super Mario 3D World is one such title that can help move Wii U units.
Iwata also has faith in the current Wii Fit U trial promotion, which is offering a full month of Wii Fit U for free. In order to keep the game, consumers can simply purchase a Fit Meter for $19.99 if they already have a balance board, or a balance board and Fit Meter combo if they do not.
This title is not the kind of game whose success hinges on its initial sales… it is true that its initial sales and profits will suffer as a result of this campaign, but Wii Sports and Wii Fit achieved great popularity and large sales over an extended period of time because they managed to create adequate buzz in society.
It seems as though Iwata believes titles like Super Mario 3D World will create buzz around the Wii U console, while this promotion of Wii Fit U will fill in the long-tail and keep people interested.
What do you think?