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Nintendo partners with Southwest to give away Wii U consoles during a flight

Nintendo Southwest Partnership Stunt
Nintendo continues its marketing efforts in new and surprising ways, as today a Southwest Flight from New Orleans to Dallas was awarded with Wii U consoles and upon landing the 100 passengers had a chance to take pictures with Mario himself. Customers were surprised during the flight and representatives from both Nintendo and Southwest were on board announce the news.

β€œAs Southwest’s video game partner, our aim is to bring smiles to travelers and Southwest Employees through the fun of Nintendo video games.”

This surprise kicks off the partnership between Nintendo and Southwest. Nintendo will be setting up Wii U gaming lounges in Southwest’s most trafficked airports between now and December 22. Passengers will be able to play games like Super Mario 3D World at the following locations:

  • Dallas Love Field
  • Chicago Midway
  • Denver
  • Atlanta
  • Tampa Bay
  • St. Louis

If you’re not going to be traveling during these dates, you still have a chance to win a Wii U console and a pair of roundtrip tickets from Southwest. You can visit the Southwest Nintendo site here for your chance to win.

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  • Dj

    I’ve always loved Nintendo for its creativivty. Awesome Idea!

  • Brandon Gardner

    Nintendo is really doing great at their marketing…. Finally! Can’t wait to see them take up another notch in 2014…. Wii U all the way

  • Kenshin0011

    The marketing efforts of Nintendo the past few weeks have me SERIOUSLY impressed! This is what they need to get the wii u into the vocabulary of holiday shoppers and gamers alike. I have good hope that sales will continue to surge

  • Joseph Parsons

    Nintendo that a super good Idea bc 1000 of ppl go to the airport a day

  • Googs

    That’s the best!

  • Luciano

    Keep the great work Nintendo!

  • lilmc01

    i think this is great. when a kid sees a wii u given away they will want one. even if its just a parent they will get an idea of what to get their kid for christmas. now nintendo is playing with power. advertising power!

    • jjbredesen

      Yup Nintendo power πŸ˜›

      • fireheartis1

        I’m not a really big AVGN fan, but that was pretty cool. Man I miss getting Nintendo Power of the news stands/at the store. It was one of my favorite if not my favorite gaming magazines of all time.

    • Guest

      Wii U! Wii U! Wii U! Wii U! Wii U!

      • WheatleySonic101

        Oh look. An ambulance.

  • Relick

    This is actually…

    …the best thing I’ve seen Nintendo do in a long time. It is absolutely genius. Shame all of the advertising recently has been purely North American, the UK and Europe sales of the Wii U are abysmal and are where most attention needs to be.

    • D.M.T

      It seems like Nintendo focuses on one thing at a time. The reason why their marketing sucked earlier this year was because Wii U didn’t have enough games. Now that the Wii U has enough games, they are advertising the console in North America and then when sales are good in North America, they will put their focus on marketing the console in Europe. Now they are going after the casuals and then when they’re done they are going back after the hardcore (Nintendo) gamers by releasing Super Smash, X, Bayonetta 2, Mario Kart, Shin Megami X Fire Emblem etc.

      • Erik

        They actually did increased more advertising and made it to other channels as well (for example during a new Big Bang Theory episode they cut to a Wii U commercial featuring 3D World.) Im happy they are doing it and they should do more and spreading it on other channels or big events such as the Thanksgiving football game(s) and more.

  • jjbredesen

    Dam, i want to be on that flight…

  • GameBoy1979

    Not sure how well this advertising endeavor will “fly”, but looks like Nintendo is really making an effort to “rise” to the occasion.

    On a serious note, I hope the Wii U will really “take off” after this.

    Yep, I went there.

    • AkaLink77

      No Pun-Nintendid

      • GameBoy1979

        Good one! I’m glad you saw the “Link” there, ha!

        • PS4/WiiU

          damn, you’re amazing at puns

          • GameBoy1979

            I only seem to take it to the “next level” when talking about video games.

          • The Clockwork Being

            Well you get a ”1up” from me for making such good puns.

        • NintendoNoob

          Just stop Nintendoing around
          Yep… Best Punner ever…..

          • Simon Stevens

            That was awful…..

          • NintendoNoob

            I know D;
            I tried… And failed

        • Random12multi

          Nintendo’s starting to dig themselves out of a “Pit”

      • The Clockwork Being

        Well Excuuuuuuuse me Princess!

  • TwinTails

    I don’t get why people continue to say Nintendo isn’t advertising to the core gamer when the core gamer should already know what a Wii U is by now and what to expect from one. They made it clear that they’re trying to reach younger gamers first and the best time for the core gamers to buy a Wii U is 2014.

  • Michael Ocampo

    I MISSED THIS PLACE SO MUCH!!! I’ve been off here like two weeks to not get any spoilers about those 3 AWESOME GAMES that came out last friday. (On Topic): This is Awesome Nintendo but let’s also see some MAJOR ADVERTISING!! πŸ˜€

  • Simon Stevens

    πŸ˜€ this is incredible, I wanna fly with Nintendo airways!

    • readypembroke

      What about the Pokemon planes?

      • Shota

        pokemon trains. because you here a pokemon medley

        when its stops at a station. yep i’ve been in japan

  • Gameonfool

    now they have to give them away

    • Justagamer

      Yeah but heck it works

    • Bob Wilkerson

      Did you have the same feelings when Sony Partnered with Taco Bell to give away free PS4’s? How about any of the endless future promos that are bound to feature the PS4 and/or XBOX One.

      This type of promoting is not new.

    • Rinslowe

      So, so butthurt…

  • Shane β™“

    It’s stories like this that make me seriously question their decision to release the console a year ago. They clearly understand they need to market the system and know how to do it. The fact that it took a year after release before properly promoting it just makes it feel even more rushed. Don’t get me wrong, I love my Wii U and don’t regret getting it day one. I’m just glad to see them stepping there advertising game up as it is in dire need of it this holiday season.

    • Prince_AKR

      Nintendo was more than likely not expecting the drought that came upon them this year. Honestly; they were pretty excited to get third-parties on board – but instead, they’ve been getting shafted by them all year.

      N didn’t advertise the system because there was no games; and with no games, what’s the point of trying to sell a video-game console? But now the games are here – big games – and even bigger ones are following (and that’s just what we know about). It’s becoming more and more clear though; they’re pulling the 3DS Maneuver 2.0:

      – System is released.
      – Really bad drought.
      – Low sales.
      – Doom-&-gloom all around.
      – Cut the price.
      – Announce huge titles.
      – Release huge titles.
      – Advertise.
      – Sales increase.
      – Top charts continuously.

      …So far, they’ve gotten up to “Sales increase”. I smell awesomeness.

      • Rinslowe

        “N didn’t advertise the system because there was no games”

        Bingo! It really wasn’t more complicated than that. Haters gonna hate though…
        And so an entire horde of shifty little trolls came out to sow dissent among the masses. Almost worked too, ha… lol Almost.

  • Prince_AKR

    Wow! If this isn’t advertising; I don’t know what is.

  • Jack5221

    Brilliant idea by Nintendo, especially since a lot of people will be traveling for the holidays – Myself included! Im visiting my parents in LA, so I won’t be passing any Wii U gaming lounges… But ya know? Its okay, I bring my Wii U in my carry on. All I need is a plug and BAM! I got my own VIP Wii U Lounge, JUST FOR ME, NO SHARING!!! πŸ˜›

  • Noah

    This past year I thought nintendo seemed like they were asleep at the wheel. Now I’m thinking they knew what they were doing the entire time.

    Releasing the Wii U a year before the other consoles gave them time to have more games and now that are the new consoles are out, they can promote like crazy. Maybe. Something like that.

  • Ryushi

    This makes me so happy that I live in Colorado, and hope to go on a flight soon!

  • Adam

    The Sweepstakes is open to legal residents of the forty-eight (48)
    United States and the District of Columbia who are 21 years of age or
    older as of date of sweepstakes entry.

    I’m not sure they know how to count states…. It doesn’t even say the continental 48 states…

  • Rinslowe


  • readypembroke

    Man Nintendo started on the advertising about the right time especially around black friday. Went to my local Walmart and guess what? All the Wii Us were sold out and there was one Wii Mini. About 2 weeks ago I heard a employee there ask the manager “Whats a Wii Mini?” I thought to my self wow from the Wii U now to the Wii Mini?! Also for people looking for Skylanders Swap Force cheap, I seen it for $37 there. I will buy it tonight with my $10 off coupon for Swap Force and possibly might buy Giants as well. Will totally buy Super Mario 3D World ASAP, game looks SUPER fun and plus I need games for my Wii U anyway. About done with Wind Waker HD, stuck on Phantom Ganon which made me so mad I was ready to throw the controller. Also I will buy Swap Force for Wii U to make sure Activision knows that I still own a Wii U and willing to buy Wii U version games from them. Also did get that Azurite (blue) PS3 from Gamestop and its okay. I don’t have any problems with it and I have been playing so much Wii U that I haven’t been playing my Xbox for like 3-4 weeks. At least Nintendo is straightening up the Wii U and advertising it, it really needs it.

  • PlayboyPacquiao

    If I had kids and the PS4/XBONE are the only consoles I can purchase..I wouldn’t even let my kids play videogames.. I wouldn’t want my kids to grow up into immature cavemen like you..

    • TheKingJoseph

      lmao the butt-hurt is strong with this one especially coming from somebody who names himself after a pokemon ahahhahahahah

      • Matt Elgie

        It is funny because you knew it was a pokemon!! Secret nintendo fanboy right here ^

      • NkoSekirei

        ur more retarded just like truthteller

    • Mercurio2054

      don’t respond him.

  • TheKingJoseph

    lol i know right

    • NkoSekirei


  • CEObrainz

    Nintendo have been selling surprisingly well here in the UK, went to my local Argos the other day to find Mario 3D World, Link Between Worlds and the actual Wii U Console sold out. Asked about the next batch and got told they were already spoken for, so I think Nintendo are getting back into a good rhythm advertising wise.

  • Zuxs13

    I hope they also advertise their Wireless hotspots they have in some of these airports too. It can be a great deal for 3DS owners.

  • LevenThumps

    Nintendo has stepped up their marketing just in time for the holidays.

  • Justagamer

    Wow very Awesome..Thumbs up Nintendo!

  • Justagamer

    You need a tissue?

  • Justagamer

    You mean R.I.P Vita

  • Bob Wilkerson

    Wow.. So reading through the some of the comments I see that if Nintendo partners with another company to advertise and give away products it is cheap and pointless. Wonder if they think the same about when Sony partnered with Taco Bell to do the same thing? Not sure who Microsoft has partnered with but I am sure they are doing the same thing in some fashion. Bunch of hypocrites.

    To me this is brilliant.. People travel a lot this time of year and SW Airlines is very popular.

    • InsaneZucchini

      Pretty sure Microsoft has partnered with Doritos and Mountain Dew. (othersI’msurebut…) Target is even giving a $10 gift card to anyone that buys Doritos or Mountain Dew with an Xbox One game. What kind of deal is that, I mean I wouldn’t pass it up should I be buying an Xbox One game there, but that’s a pretty silly deal lol.

  • Zorpix

    Too bad they didn’t market like this from day one :/

  • NkoSekirei


    • Mercurio2054

      yes like he say, don’t reply to him.

  • NkoSekirei

    we all know ur a 10 year old squeaker with no life

  • Ibi Salmon

    A bit slow on the news, guys.

  • Jack5221

    And you must live in your moms basement since all you do is troll / down vote people on this website… Pathetic.

    • readypembroke

      right on bro!! πŸ˜€

    • Mercurio2054

      stop talking him

  • Jack5221

    Nintendo made gaming what it is today. They saved it from dying back in the 80s. There would be no “True gaming consoles” today if it weren’t for Nintendo. You wouldn’t know that though, because you’re a 2000s baby who grew up with PS2 and Call of Duty.

  • Alexander Kleinwechter

    Damn, that is something you dont see every day, that is proably one of the most generous things ever!

  • ZeldaFanzzzz

    WHAT THE??!!! Oh time to buy some plane tickets.

  • Nathan Verbois

    Wow, what a great idea! Everybody likes free stuff. Even if many of the people who received a free Wii U were not interested in one themselves, it’ll make a great gift that they didn’t have to purchase. Either way, everybody wins!

  • Jake

    Nintendo is doing a great job. I was wondering why it got so quiet for a while. See, Nintendo is an international business. They have a plan. Why do you think they delayed wii party u, and wii fit u? Nintendo’s 2013 holiday plan is to attract the more casual player. They won’t buy xb1 or ps4 so Nintendo has a huge advantage. Sure they sacrificed the summer but thy have a a game a month since July. In 2014, they come back to the gamer with some mass-appeal like yoshi and mario kart. A lot of ppl think Nintendo just does stuff, no, they think of a plan b4 they do it. Nintendo is truly amazing

  • Nathan Verbois

    Next stop, the Oprah Winfrey show!

  • doubled241

    is it just me or does anyone else think that a remake of turok, dk64, or super mario 64 would sell consoles????? i can always dream i guess

    • TechBoy1212

      DK64 HD reboot is my biggest request since the original Wii launched (or a game very much like it). Original was the best for it’s time! :)

  • Arthur Jarret

    Abou time they started to advertise this thing. I think advertisements would have had much more impact while the competition was not yet released, though…
    But hey, better late than never.

  • InsaneZucchini

    This is good. Nintendo has a literally captive audience during the flight, not like they can walk off the plane. Then they can tell them about the Wii U, maybe allow some to try it out, convenience of the gamepad’s portability and all.

    And while waiting at the airport playing the Wii U gaming lounge will be a great way to pass the time. People just passing through can try it out for themselves. Learn what the Wii U is, what it’s about, decide whether they enjoy it or not.

    Every time 100 passengers of the flight get a Wii U for free they’ll share it with people they know which could allow interest to spread. Nintendo knows that it’s difficult to explain exactly what the Wii U is to everyone, so the best way to let them know is to get it in their hands. Letting a captive audience try it out is one way. Giving some away for free is another that expands outside the airline to whoever those people choose to share their experience with and those they they choose to play it with.

  • DK_Hadouken

    “… while the PS4 and X1(to my surprise) are sold out.”

    So you were expecting them to not sell?

  • Akatosh

    All of a sudden… Wii U advertising. FINALLY BOUT TIME!

  • Joe Dawson

    Will the TSA allow these things to go on a flight? After all, they can be used as a weapon! People may need to get groped real good after getting caught with one of those…especially if you are handsome or pretty.

  • TheGamerGeek128

    Serious step up from the Pottery Barn.


    Sweet! That’s pretty cool haha, doing good Nintendo! I entered just in case too. :)

  • Mario

    Which rocks!!

  • Justagamer

    U mad bro?

  • Alexander Kleinwechter

    how is it cheap advertising if they GIVE AWAY a 300 dollar console, take your meds man!

  • Prince_AKR

    Yep, really cheap indeed. Giving hundreds of people a $300 console for free for almost a month is CHEAP.

    Go back to the parallel-universe from which you came.

    Either way; this is great advertising. This will make an impression on hundreds of people, which will equate to them telling their friends about it, who tell their friends, who tell their friends, who tell their friends…you get the point.

    Nintendo has been criticized all year for not raising awareness about the existence of the Wii U to the general public. Now, they’re spamming commercials every day, getting big kiosks in stores, malls, and other public places; all trying to get the name and system itself engraved into people’s heads.

    The next thing they can possibly do, is to engrave the Wii U logo on the moon.

  • Clel

    Actually I think it was pretty expensive to give 100 people Wii Us for free.

  • Bob Wilkerson

    Oh you are just pissy because it is brilliant to do this during the busiest travel time of the year.. As usual you are clueless to what people want and think your opinion is the truth. Many products use Airports and airlines as a foundation to advertise their products and expose people to the products. It is highly successful and resourceful advertising.

    Promoting products through other channels is very effective. I guess that is why Sony used Taco Bell this way and Microsoft is using Mountain Dew in this way. It is inexpensive and effectively promotes both products and services. It is good business but since you are a dumbass you do not know that.

  • Zorlac79

    That is true, in the comparison to giving the millions to the suits versus thousands directly to the fans.
    But you are dead wrong when it comes to using the fans!
    Word of mouth is by far the best advertisement any business can have, you are a fool if you think differently!

  • Alexander Kleinwechter

    To me it sounds more like a genius ad move instead of a cheap tactic,if this ad thing on this airport turns out to be efficient, then they have discovered one of the most succesful ads ever. Thats brilliant!

  • Guest

    Geez bro… you need to calm down and everyone else too. I don’t think there’s a prize for stupid arguing

  • Bob Wilkerson

    By saying most people do not care is saying you think it is a bad thing. It is the Holiday season and I think you will find this time of year many people traveling do care about such things. People shop and look for things to shop for in their travels and what better way to put an idea into someone’s head while you have their attention and their mind is on getting gifts for their family and friends.

    So it is a very good thing. It is also way more personal than some code found on a fast food cup or can of soda. Something that will leave a lasting impression.

    You call it cheap… smart business people call it resourceful

  • Ugslick

    They are being ‘efficient’ and ‘effective’

  • Bob Wilkerson

    And you see where spending billions on big budget advertising has left Sony and Microsoft with their gaming divisions. It debt that is where.

  • Bob Wilkerson

    You see it that way and smart business people see it as companies that may be short lived or at least the division that they are in. People in control of Microsoft are asking for to the point of demanding the gaming division be shut down. Sony is closing down parts of the company just to stay afloat. All while Nintendo has consistently made a profit over the many years they have been a market leader in the industry .

    So you tell me who is in more control? The company(s) losing money at what they do or the one that makes money at what they do despite not selling as many units as the competitors every year.

    I mean you dismiss the fact that the Wii outsold it’s competitors despite coming out after as a fluke and the 3DS is selling better than the competitive products but that is a fluke. You clearly have no idea on what you are talking about.

  • Rinslowe

    Turning people into your target market is struggling? Man you need to go back to class, cause where I come from that’s called genius!

  • Mercurio2054

    don’t reply him.

  • Rinslowe

    ” telling their friends about it, who tell their friends, who tell their friends, who tell their friends…you get the point.”

    Lol, awesome!

  • TheAquacharger

    It is considering the fact that most games get millions of dollars put behind them in advertisements. this is probabally under 10k total in costs for them, which for an advertisement campaign is cheap. Especially if it works well.

  • Alexander Kleinwechter

    LOL. Thats what i sad, if its efficient then its brilliant!

  • Mercurio2054

    but he can call it cheap before know if it works.

  • jjbredesen
  • HyperTallih

    go back to school you kid!

  • HyperTallih

    Also, could you remind “Truthteller” about the argument with the “NintenScience” members against “Truthteller”? Such as at the “Disqus” “discussion board” at “WNTH”?

  • Rinslowe

    “Random people at Southwest Airlines is a target market?”

    Lol, dude… How’d you get that from this;

    “Turning people into your target market”

    Learn to read the words and associate the meaning…

  • HyperTallih
  • Deezy

    Dude really, whats your problem with Nintendo? If Nintendo wants to advertise their product in funny, eccentric ways, so be it. Everybody wins!

  • Nintendo Fan 4 Lif3

    if you make peace with him, he will leave you alone. if you don’t it will be a never ending cycle of hell for you. do we understand each other?

  • HyperTallih
  • Guest

    I know who you are. You’re Justin Bieber

  • HyperTallih
  • crocodileman94

    If you want to appear as a sane, intelligent man, who speaks nothing but the truth; you shouldn’t use “gay” as an insult. It’s probably the most childish one out there.

  • HyperTallih
  • HyperTallih
  • HyperTallih
  • DarkLegacy

    LOL. You have that Assassin’s Creed gif and free running gif of me πŸ˜€

  • HyperTallih

    i know i found some gifs. and i want use one of you xdd.

  • DarkLegacy


  • DarkLegacy


  • HyperTallih
  • crocodileman94

    I never said you had to respect them. I said that using “gay” as an insult is very immature, and makes us take you even less seriously than we already do.

  • HyperTallih


  • Guest

    Stop getting the “FBI” on me before you die!!!

  • Nintendo Fan 4 Lif3

    The FBI doesn’t care about either you and they never will. Don’t you know that?

  • Rinslowe

    Actually it isn’t the same at all. Anyone could see the difference.
    Turning people who weren’t into; who are/ or may become – my point.

    “Random people at Southwest Airlines is a target market?” – your accusation.

    Not even remotely connected statements.
    I also noted your edit; which in light of my point, is rather pointless by you doing so…