A few months ago it came to light that Nintendo was taking action against people who use YouTube videos to showcase their games. At first the videos were taken down entirely, but then Nintendo relented and let the accounts keep the videos, but the videos served Nintendo’s ads instead of their own. This displeased many of the people who were showcasing Nintendo games to the point they decided not to showcase them anymore.
Eventually, Nintendo of America president Reggie Fils-Aime weighed in on the situation, saying that fans needed to understand that the claims were being made to protect their IPs. That statement didn’t really do anything to alieviate fan concerns, but eventually Nintendo did relent and restore the videos that were taken down.
However, it looks like it’s starting up again. GameXplain is a noted YouTube personality that showcases Nintendo Directs as well as gameplay videos for games that are released in other regions but aren’t available yet in North America.
Seems like Nintendo/YouTube turned on their video copyright-claiming machine again…
— GameXplain (@GameXplain) December 9, 2013
With the upcoming changes to YouTube’s policies, we could be seeing Nintendo taking more control over their content yet again.