Nintendo’s biggest flaw this year has been lack of advertising anywhere beyond Summer and Winter Tours at specific locations. TV commercials have been sparse and while some retail chains have demo units of the Wii U, these measures have adequately failed at alerting the average consumer what the difference is between Wii and Wii U. We still regularly field questions of people asking the difference here at Wii U Daily.
However, Nintendo of America president Reggie Fils-Aime believes after a series of commercials advertising the console and Super Mario 3D World, that consumers are now adequately informed.
“We’ve told consumers all the great things you could do with the GamePad as we’ve showed fantastic software like Pikmin 3, and Wonderful 101, Legend of Zelda: Wind Waker in HD. The consumer I believe now understands this is a brand new system with brand new capabilities. It has all of the benefits of backward compatibility. And we’re the only next gen system with backward compatibility, so the consumer has this great library of games from Wii, can use them with the Wii U. But now they understand all of the new capabilities that they can have.”
I suppose we’ll wait and have a look at the sales numbers in January to see if all the extra advertising Nintendo heaped on during this holiday season actually affected whether or not consumers in general are still confused about what exactly the Wii U is.
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TAGS: Nintendo, reggie fils-aime, wii u