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Iwata announces new business strategy for Nintendo

Nintendo president Satoru Iwata has outlined a new direction for Nintendo's business strategy.

Nintendo’s corporate briefing earlier today has had several interesting tidbits concerning the company’s new strategy for business. One of the key points outlined by Iwata at this briefing is the fact that a new business direction for Nintendo could be focusing on Quality of Life, or QOL for their customers, attempting to engage them in a healthier lifestyle. Iwata emphasized that Nintendo’s core business of video games will not change, but that the new business plan will develop non-wearable technology to create a blue ocean strategy.

nintendo_qol

Here is Iwata’s statement on the new business plan:

“We wish to achieve an integrated hardware-software platform business that, instead of providing mobile or wearable features, will be characterized by a new area of what we like to call “non-wearable” technology When we use ‘health’ as the keyword, some may inevitably think about ‘Wii Fit.’ However, we are considering themes that we have not incorporated to games for our existing platforms. Including the hardware that will enable such an idea, we will aim to establish a blue ocean.”

Iwata continues by stating that what requires effort to improve often makes people give up after a few days after they’ve lost focus. He says that Nintendo plans on using their background as an entertainment company in order to create engaging experiences that people will want to integrate into their daily lives.

Nintendo will unveil more information about this new QOL direction later in 2014, such as addressing the specific direction the company plans to take with the strategy in the future. What do you think of this news?

Around the web
  • larz_1234

    Interesting…ready to hear more about this.

  • Zuxs13

    Ashley what do you think? I applaud them for thinking “out-side the box” but i also wonder if they will hurt themselves in the long run too. But a company can not grow if it doesn’t take risks and i agree they need to branch out too expand their market and bring back those casual consumers, and by bringing in “new devices” to this mix, they wont just be bring casual to a “gaming console” but other devices that may lead them to want a game console.

    I like this approach, I’m a big gamer but many in my life are not, if they can bridge that gap some how it could pay off big for them, but could also cost them big.

    • http://about.me/overlordror Ashley King

      When I first read through the announcement I thought Nintendo was going to focus on more wearable stuff like the Wii Fit Meter, but it seems like they’re wanting to create a fitness console of sorts. Something people check in with daily similar to how FitBit and other wearable tech works, but that has a console background.

      • Zuxs13

        Yeah that’s kind of what i got out of this. Im sure we will see a few of their ideas at E3. I guess one good thing is this will generate buzz around Nintendo from now till E3, and may draw in investors.

        Im not into the wearable craze but maybe it will draw those who are or will be, into their systems.

        • Arthur Jarret

          Hm, they specifically mention NON-wearable.
          Maybe they will implant everyone with a health monitor chipset – bound by a NNID and constantly monitored by miiverse admins to ensure your life is always family friendly?

        • C4

          Isn’t E3 the place where they should show games?

          Inevestor meeting: All kind of weird stuff for the next 1 – 2 strategy long term, as that what investors want to know (see today no smartphones games, like that isn’t obvious)

          E3: Games for next 12 month and drop a bomb or two

          Nintendo Direct: Evrything else, trailers, some announcements, please understands and so on.

          I don’t think we will hear of that non-wearible health thing for a while

          • Zuxs13

            Well E3 is and always used to be an Investors meeting/showcase. So they can show off hardware and new direction stuff. They show off their games in Nintendo Directs now any way.

      • Zuxs13

        Should have put this link into your article too.
        http://www.nintendo.co.jp/ir/en/library/events/140130/index.html

      • Arthur Jarret

        Read through it again, ash – Iwata also mentions (on page 3):

        “As I just illustrated, we will manage our relationships with our consumers through NNIDs in a uniform manner, and connecting with our consumers through NNIDs will precisely be our new definition of a
        Nintendo platform.

        In other words, our platform will not be bound to physical hardware and, instead, will be virtualized.”

        A virtual platform, not bound by physical hardware – combined with non-wearable health care products… interesting times will arrive.
        Furthermore – According to eurogamer, an analyst present at the meeting (which I believe was on the 29th, actually – not earlier this morning) tweeted that this new QOL platform should release in April 2015.

        • juancamiloarq

          Good point. So, non-wearable means software?

          • Arthur Jarret

            Well, food is non-wearable as well. Maybe they will enter the food market to inject our bodies with nanochips – all connected through the internet of things and always connected to the Wii U – unless you don’t own a wii U (in which case the killswitch command is executed)

      • Shota

        why not posted the media briefing link so other people can read it

      • Thomas Vienna

        lol, Ashley, you called them “tidbits.” Mark Hearn is rubbing off on you.

        Anyways, is this something you will be talking about on your next Gamefans podcast? I’d love to hear all of your opinions on this.

  • Clel

    Oooh, sounds interesting. Can’t wait to see what this might be! :D

  • Jeffrey Debris

    Is this connected to Nintendo Fusion somehow? It sounds intruiging, but I’m not convinced until I see or hear more what this actually means. Exciting times! ^_^

    • John Andalora

      I don’t believe so.
      The specs on the Fusion sounded more like a bumped up Wii U than a “non-wearable” device.

      Still, we can keep our ears to the ground and see when the time comes.

      • Levi Johansen

        Anything you hold in your hands must be considered non-wearable.

        Or are they gonna make Nintendo Kinnect!? :O

        • John Andalora

          That’s a bit of my worry as well… We don’t need another kind of Kinect in the world…

          But in terms of “non-wearable” as a device in your hands, the specs on both consoles were definitely more geared towards gameplay, not exercise. It’s plausible to assume that the exercise based thing would be a one screen thing that focuses on maintaining current body weight and finding small things in your day to do in order to reduce it.

          • Levi Johansen

            Pretty sure the Nintendo Fusion is a hoax.

          • John Andalora

            Probably.
            But still, if Fusion is a thing, it isn’t gonna be an exercise thing.

  • juancamiloarq

    Off topic, but this is probably the announcement I’ve been waiting for since I bought a Wii U: A Link to the Past is out now in the North American Eshop!

    • Zuxs13

      Yeah i can’t wait too.

    • Denvy

      You just made my day

    • Fred

      Wait, What really?!? AWESOME!

    • hahahero

      HOLY CRAP! Its about time. Nintendo of America told me they could not confirm or deny that they knew when and if the game would be released for us a few days ago. This is great news!

    • hahahero

      It is most definitely not on the North American Eshop. I don’t see it anywhere anyway. Way to rustle up my jimmies.

      • juancamiloarq

        Sorry to hear that, I’m at work right now and haven’t checked on my Wii U. But it is true it is coming todays since most Nintendo News websites have already reported it. I guess we’ll have to wait just a bit longer, my friend.

        • hahahero

          Yeah, I looked into it a second ago. It seems like Nintendo usually releases things at 9:00 am Pacific Time. So, fingers crossed it’ll be out in a couple minutes.

        • hahahero

          It on there now! I also got Bitrip Runner 2 too (new indie game sale ) for 5.99. I have to work as well, however, were snowed in so I’m working from home today . This may be a distraction… :)

          • juancamiloarq

            I can now die in absolute peace, my life is fulfilled with just this game :D

          • juancamiloarq

            Btw, I just can’t be happier since I got into the 3DS eShop and The Legend of Zelda Four Swords is free for four days! Who would have thought that could be possible!? Hop in right away!

      • juancamiloarq

        And yes, I haven’t been able to do my job today since I’m way to excited with this announcement to be doing it.

      • Jonathan Dogey

        Legend of Zelda Link to the Past SNES is most certainly on the north american virtual console. Look harder. I downloaded it this morning along with a heavily discounted “Bit Trip”.

        • hahahero

          Look four posts up :)

    • Nate

      Of course I just spent all of my eShop credits last night on Lego Batman 2. LOL

      While I don’t regret my decision (it’s a great game) A Link to the Past is my favorite game of all time.

  • Captinn2

    The Wii U is getting Nintendo DS games for Virtual Console….HELL YEAH!

    • Zuxs13

      Yup it is, one slowly released game at a time….

      • juancamiloarq

        A couple of weeks ago Reggie mentioned the lack of periodical releases on both, 3DS and Wii U Virtual Consoles. He said it hasn’t been used to its full potential, given the high quality repertoire the have in their pockets and they are changing that matter. I just hope this is fulfilled sooner than later. DS is cool and all, but where the hell are all the N64 and GC games?

        • Captinn2

          Let’s see…..we have and we’re getting the following…

          NES
          SNES
          N64
          Gamecube

          Game Boy Advance
          Nintendo DS

          …WOW. We’re going to have a hell of a Virtual Console…TEE HEE.

          • Captinn2

            Wii U rules over PS4 and Xbox One in terms of games…>:D!

          • Ace J

            it depends on the person. for me, first party games are not enough. until the wii u has a decent amount of 3rd party support, i would have to disagree with you.

          • gtosheex

            but in terms of “games available right now” i think Wii U takes the cake. i have an XO and the games are shit!

          • Captinn2

            I know right? Ryse is BLEH. Dead Rising 3 and Forza I’m not interested. And ZOO TYCOON? REALLY? REALLLY?!

            As for PS4….
            Knack is OKAY…probably cause I’m just 12. Derp.
            Killzone: Shadow Fall…..meh. Just not my thing. I would rather have a new Metroid over a true Killzone 4.
            And all the other games….MEH.
            Octodad is hilarious, though.

        • Zuxs13

          I know he said that and its been two months and no change. so i was being sarcastic.

          • juancamiloarq

            Yeah, I do know what sarcasm is. All I was pointing out is the fact that the main reason I bought a Wii U, has been used as toilet paper. We are getting sh*t out of it.

        • Guest

          What Nintendo has to do is go and convert every game they own the rights to (third parties like Capcom, Activision, Square, EA, etc can release all their classic library as well for even more games) into a “virtual console format” (hell save some time and download them all off Piratebay, everyone else does) then offer ALL the thousands and thousands of games on a single monthly subscription basis…. something like that would not only sell Wii U and 3DS consoles, it might even create a run on them.

          It would also open the door to selling original quality classic first party controllers to play those games with, something that would appeal even to the emulator user who asks why he/she should pay a monthly fee to play games they can download for free (because you can play them on the controllers they were intended to be played on). Nintendo could even go so far as to release translations of classic Japanese games, specifically RPGs, for the english speaking market, geeks would rejoice, companies who are sitting on previously Japan only classic games would have a new market for them, and Nintendo would have a viable classic software business model that doesn’t nickle and dime their customers which would make them truckloads of money while they deal with the Wii U software drought.

          This seems like such a no-brainer, WHY YOU NO DO THIS NINTENDO???

          • Captinn2

            Then let Nintendo bring MOTHER 3!!! ;v;

    • Fred

      Hopefully this doesn’t mean 3 per year (which is about the number of SNES games we’re getting.)

    • Thomas Vienna

      No matter for me. I just play them on my 3DS.

  • Jonathan Dogey

    What do I think of this news??…..nothing. I have no idea what it’s even saying.

    • Justin Carlson

      I think it’s just a bunch of corporate mumbo jumbo to keep shareholders happy.

      • Rinslowe

        Pappa Mumbo has a jumbo size stew cookin. Mmmm mmm. Drink the souls of my vanquished frenemies! :)
        Umm – say what?

      • Aleks

        Well, shareholders are NOT happy. Stock tanked again today.

    • Googs

      Basically they’re just saying that they’re branching out a little more by providing the health sector something innovative. Something they think will bring them back into the spotlight :).

    • GuardiansFan

      LOL glad its not just me.

      • Jonathan Dogey

        It says: “We’re focused on non-wearable technology that will make you like ‘health’.” uhhhh….ok.

  • juancamiloarq

    I was reading a bit further on another website and apparently, Nintendo is engaging other markets in which they aren’t so strong. They pretend to do so with their full online support. I just hope this is true, since living in Latin America is a pain in terms of gaming, and Nintendo and Sony haven’t done a bit to change so.

  • verymetal

    Well, that is all good but where is Cranky Kong?

    • Sydney Ultrasyd

      Haha XD

      • Rick Valenta

        Distinct lack of Cranky Kong news in this article..

  • Cyberus

    So, a fitness console? But I’m a gamer

  • Rinslowe

    Interesting.
    Could this finally be the introduction to – nanonics – that I’ve been waiting for???
    Great.

  • Magnus Eriksson

    I think this is a bad move Nintendo. Get over the casuals from Wii era and start to focus on those who actually supports you. Support us, and others will come back. News like this makes me sad. :(

    But thank you for the DS news. Virtual Console got your attention at last.

    • Leo

      Clearly the traditional fans alone are not enough to make a profit. They need to change and make a big change to be profitable, the gaming console niche clearly is on its way out.

      • Magnus Eriksson

        Riiiight… The logical step as a gaming company, who have been criticized for not having enough good games, is to expand into fitness? This is greed talking, a desperate move to reach out for the 100M they had last gen – instead of reaching out for the 5M they already have. Well, this is my last Nintendo product. They are not making good gaming devices anymore. They can do fitness, I dont care. Im off.

        • Leo

          Good riddance.

    • darkcreap

      I guess you haven’t read other news sites, Magnus. I have had a quick look at the presentation Iwata has made and also have seen some of his statements.

      -He’s said that dedicated gaming hardware and software are their core market and it is still going to be. Opening this new market does not mean they are going to forget about the dedicated gaming
      -They are going to license their characters (I guess this is like Hyrule Warriors). While it would be nice that Nintendo also cattered a little bit more to third parties, it is also true that they have a bunch of IPs that haven’t seen an entry in years due to Nintendo not having time to develop them (See Starfox, F-Zero, etc). Actually, this is why Retro is doing DK and why they did Metroid. I think that this is a good move if we get more entries of this IPs or spin-offs of them (Hyrule Warriors, for instance).
      -At least for North America, they are going to localise more games from Japan. I think this goes in the line of making deals with Japanese third parties like they have been doing recently (Like Tecmo Koei and Platinum). This is a risky move, because you don’t know how those Japanese games could fit in the west, but there were projects that people didn’t see in the west (Pokemon, for instance) and they were successful.

      What I don’t see is that they should catter a little bit more to certain western third parties to get more variety, but I think licensing and localising more Japanese games are very positive moves if they are not getting support enough from big western studios.

      EDIT: I am also worried because he hasn’t said who’s gonna be his “antenna” in the West, since he has admited that he hasn’t read correctly that market.

      EDIT2: They also said that they are in a transition to associate services to accounts and not hardware.

      • C4

        “EDIT: I am also worried because he hasn’t said who’s gonna be his
        “antenna” in the West, since he has admited that he hasn’t read
        correctly that market.”

        I think he and Reggie and the other westers branches of course will remain for these markets. They just need more people around them who can read the market(s) properly.

        • darkcreap

          Yes, but Reggie has been here for years. Why hasn’t he told Iwata all the things he needed to know in advance? Definitely, whether Reggie is his antenna or not, he clearly needs more antennas in the West.

    • C4

      As far as I can see the first things he talked about was Wii U games and Gamepad usage, which he believed hasn’t been able to show off the GamePad advantages. Also good sales of all major Wii U games relative to the hardware base, but not much profit overall. The health thing was the last thing, and should be seen as another branch of Nintendo’s activities.

      • Magnus Eriksson

        But seriously, they havent been doing a good job now doing games for both casuals and core gamers, and they want expand?!? Not a very good idea. And this is expanding towards casuals not gamers. This is the reality, and I think you knows it deep inside.

        • C4

          True, but it makes sense as I said somewhere below it is impossible to link these things to 3DS and Wii U. Imagine people bought a Wii Fit and currently they only use a 3DS. Of course you can say make them buy a Wii U by awesome software (I would agree with that) – but they need to do that regardless of what else they are planing… they have the ressources to expand both divisions, and if not the money to build them. In ideal case they would have expanded during the DS & Wii era but for some reason they decided not to.

  • Boss Hoss

    ENGLISH PLEASE!

  • Leo

    Iwata is right, they need to expand the business and literally reinvent the wheel again. The way we play games will really change in the near future, i can’t imagine a future that we would connect a plastic box on a tv to play a game with another version of a 1996 controller. The gaming industry needs to completely modernize the business.

    • darkcreap

      Actually, his new bussiness line is not videogame-based. He’s said that this is targeted to an audience that would not play videogames. They are going to use their potential as an entertainment company to make applications and hardware that are engaging enough for people to not abandon the habit of being fit. He says it is very frequent for people to stop their fitness programs due to lack of interest or persistence.

      Regarding videogaming, they said that it will continue to be their core bussiness. That is, they are going to make some changes to ensure we have more games on WiiU (mainly licensing more their characters, like in Hyrule warriors and also localising more Japanese games. Too bad they are not trying to catter a little bit more to western third parties). They are also going to offer something which might be similar to Play Station Plus for loyal Customers (see the other article here at WiiU daily), but it does not seem that they are doing some radical change to their core bussiness, which according to Iwata still is and will be their core market. They also said that they are in a transition to associate services to accounts and not hardware.

      I still see a market for dedicated gaming systems and maybe for Nintendo’s new third bussiness line, but I agree with you that some big change is coming. Whether gaming will stay as it is or it will become something of The Cloud, I still cannot tell. But I guess The Cloud has a big possibility.

  • Leo

    Nintendo will probably try to create a new model of business based on virtual software, somehow connected on our daily lives and even essential like the cellphone invention was incorporated on our lives, something that really puts the virtual reality on our society, for fitness, for business, for fun (games), for education, the possibilities are endless, i’m just not sure that we have the technological capacity for this revolution yet. One thing is a certainty: the physical console days are numbered.

  • darkcreap

    Some very positive things in the presentation (I still need to read it fully). They are going to license their characters more and localise more japanese games. It is very positive. I would also like to see them do something about western third party support. I would like to see who’s going to be his antenna on the West.

  • Sydney Ultrasyd

    At first I thought that was a joke. The illustration means nothings to me, and “develop non-wearable technology to create a blue ocean strategy” is like chinese. But it’s cool to see that they are thinking about new ideas, even though it’s not a good sign in my opinion. They wouldn’t try such an approach if Wii U was a solid sell.
    It’s cool if they get some new customers with some brillant idea, but, maybe I’m wrong, it seems that it’s not my cup of tea.

    • Leo

      “develop non-wearable technology to create a blue ocean strategy” = the cloud. That is how i see it. I just wonder how they will manage to put the cloud on our lives without some kind of a physical hardware, but it seems like this is the way to go not only for Nintendo but for the entire entertainment industry.

    • C4

      “They wouldn’t try such an approach if Wii U was a solid sell.”

      They worked on Wii Music before the Wii launch. So I’m not so sure about that.

  • JVAN63

    Lots of words to say, in old school terms, that they are going to diversify their business in order to protect themselves financially. Wise, since for the other two big console makers, consoles are a branch of diversification, and not their primary business.

  • GregoryTheRainMaker

    Sometimes you have to let a company struggle and let their ego get punched in the gut before they can fully change. It’s usually the case.

  • linxz

    hahahaha they couldn’t even get more than 2 freakin GBs of ram on their newest console and an x86 chip on par with the remaining world and you expect them to revolutionize gaming??? are you literally MORONS to invest your hopes with them and believe these guys? they are a no good bunch. period

  • Rick Valenta

    It’s going to leapfrog wearable technology to a state of “nonexistence” in the ether. Your Wii U will beam radioactive energy pulses at your abdomen, chest and arms, turning you slowly into a muscle-bound freak. Then you will shed your vestigial limbs and swim deep, to your new home, in the blue, blue Ocean. My body is ready!

    • nin-10-doughfan

      wha-wha-wha-whaaaaaaaaaaaaaaaaaat!

      • Rick Valenta

        Y’know…leapfrog strategy. Into the blue ocean of fitness!!

    • Pokemonsilph

      I didn’t expect this… but a very good strategy nonetheless! XD

  • RichM

    Non-wearable? This should be interesting. I don’t know how others feel, but I love Wii Fit U and I’m currently using it to help me lose weight. The Wii Fit meter was a brilliant idea in that I can track my calories outside of the home. I usually spend 45 minutes on the Wii U in the morning, go for an hour long lunch break walk up hills and then finish the day off with a 2.5 mile jog. Now I don’t always do all of them, but I’m shocked at how much more active I’ve become since owning Wii Fit U. Health and Fitness are a huge US thing. Why do you think we see so many health meters out there. People are obsesed with looking good. Nintendo is trying to diversify. They may be on to something, it may flop. I give them kudos for trying, but I’d still want more games than non-wearable tech.

  • SuperSonicBrawler

    So basically Nintendo is doing exactly what Microsoft tried to do with the Xbox One. A horrible idea in my opinion. I for one couldn’t give less of a crap about integrated hardware. Nintendo should stick with what they do best, and that’s making games. The fewer resources spent on other things, the better.

    • GregoryTheRainMaker

      I think it’s a good idea, but it shouldn’t be a priority now. Either way Nintendo will fall, and Iwata will be forced to listen to fans…in what they actually want. Not what Nintendo wants..since what they want to do is do things they can just make them money more than trying to take the problems head on.

  • great deku tree

    what I’d like to see is nintendo bringing back some of their old franchises. I mean they had a tonne of games back in the day yet all they focus on now are there most succesful franchises namely mario, zelda, smash bros, mario kart etc. etc.

    I know they are the most popular but pumping out rehashes of super mario bros all the time isn’t doing them any favours, quite the opposite.

    bring back some old games to make people excited, that’s been the biggest problem so far none of the games have made anyone excited so far since they have mostly already been seen and done a dozen times.

    when was the last kid icarus game before uprising? look how well that done after being brought back from the dead.
    I’m looking forward to MK8 and smash bros 4 and DKTF but that’s about it for this year, actually watch dogs as well

  • GregoryTheRainMaker

    Nintendo what happend to Pokebank?

    • Thomas Vienna

      I don’t think Nintendo’s investors were worried about that.

  • Pilu Skifte Grønvold

    just another wild idea for business solution: bundle all NES games for free in the Wii U (and make available for us who already bought it). I can’t imagine you are getting rich out of those games (?). Make the Wii U a “way back machine” as bonus.

  • RichM

    Any chance of getting an article about DS games coming to the Wii U? I think that’s the most exciting news that came out of the briefing. That and we’ve locked down the month for Mario Kart. I’m so happy my birthday is in May! I really don’t know why they don’t simple release all previous console games onto the Wii U. They finally have a system that can do it all and their holding back! The media has you pinned to the floor and all you have to do is pull out this weapon and use it. When the Wii U was announced, it was so obvious to all of us that this was the merger of their portable and home consoles. I realize that 3ds is not coming, which is probably because they don’t want the Wii U and 3DS to fight against each other, but I wish they would do it. You want the money to pour in…realse the N64, Gamecube, GBA, SNES, NES and DS games to the VC from the Nintendo vault. I did see that Link to the past was added. How nice!

  • Simon Stevens

    Considering Wii fit and similar Nintendo franchises were suggested to me by my ent for balance and vestibular disturbance, I would bank on them doing very well in this field and gaining much popularity through these methods of helping people with there health, I have to say, Wii fit was the perfect cure for my vestibular rehabilitation therapy, I still use it now :) only with the U at the end.

  • majora :D

    I definitively don’t like the sound of this

  • linkzero65

    I don’t get the “non wearable” thing can somebody please explain.

    • paulthevgking

      something like google glasses or any hardware as something you can wear is wearable. so something like the kinetic is non-wearable

      • linkzero65

        thanks

  • http://nintendopapercraftvideos.wordpress.com/ Sam

    This really is great. Just what they needed to do.
    You know, a couple weeks ago my sister said “I wish they had DS games on here”…

    • linxz

      it sure doesn’t print money! what a moron

  • Brandon

    Pretty much at this point sony is the only one really focusing on gamers, microsoft is too but just not as much with there tv stuff which is cool, dont get me wrong. Nintendo is still about gamers but its kind of good that there going in this approach because there not a core gamer console any more and i know that im going to get a bunch of dislikes, but there more towards the family and children side with a little bit of casuals.

  • Mj78

    Wow, blow your socks off new direction that will save the wii u. Please note utter sarcasm here!!!

  • lonewolf

    Is this sky-net from The terminator?

    • Leo

      Google is already investing on it by buying Boston Dynamics, so no, thats not the business of Nintendo lol

  • SomeFluffer64

    Well, they promised GBA and N64 almost a year ago. Will we get DS games on Virtual Console in 2016?!

  • Thomas Vienna

    Did anyone else read the briefing and read about the big update in early summer?

  • paulthevgking

    they talked about the next hardware will be like brother. hint at fusion

  • Dáibhí wotshissurname

    I have no idea what this means. Someone explain in more pedestrian language for me?

    • Leo

      It means THE CLOUD. Aka the apocalypse lol

    • Prizm

      Join the club. It was just vague corporate bullshit.

  • Aleks

    So dissapointed. Why not a “quality of gaming” device. Instead of competing in your present arena, your notifying the world, and your fans, that resources are going to go towards this new idea, NOT online connectivity, NOT more frequent games, NOT making the gamepad TEMPORARILY optional to quadrupel the install base and then make it required for must have future games. As soon as your stock crawls back above $16.00- if it does- im selling. You are painting a future that is obviously not catering to this long time fan. Good luck. I wanted YOU to offer a modern game system. You refuse. What does it take to humble you and finally align you with your fans?! Not losing billions of dollars, thats for sure!

    • C4

      “Why not a “quality of gaming” device.”

      They already have 2 of them and will continue to build dedicated gaming consoles :)

      Linking games like Wii Fit with the Wii U or 3DS is difficult. They are expensive and the hardware base in case of Wii U is still small. I think that’s the problem they are trying to overcome with the new approach.

  • Adecentboy777

    It’s a wholy new direction guys!!! It has nothing to do with Wii U and Co. Don’t you see what Iwata said??? “Including the hardware that will enable such an idea, we will aim to establish a blue ocean” – means there will be a new hardware for the new direction. No word on Wii U sales issue etc. They should also adjust their Wii U strategy and not drop it!!!

  • Shy Guy

    I never really understood the whole “healthier living through video gaming” angle, if I want to exercise I’ll put my gamepad down and go shovel the drive-way, but I am willing to give Nintendo the benefit of the doubt and see where they go with this, hell who knows maybe they’ll come up with something that gives me virtual rewards for shoveling my drive-way.

  • Shy Guy

    What Nintendo has to do is go and convert every game they own the
    rights to (third parties like Capcom, Activision, Square, EA, etc can
    release all their classic library as well for even more games) into a
    “virtual console format” (hell save some time and download them all off
    Piratebay, everyone else does) then offer ALL the thousands and
    thousands of games on a single monthly subscription basis…. something
    like that would not only sell Wii U and 3DS consoles, it might even
    create a run on them.

    It would also open the door to selling original quality classic first
    party controllers to play those games with, something that would appeal
    even to the emulator user who asks why he/she should pay a monthly fee
    to play games they can download for free (because you can play them on
    the controllers they were intended to be played on). Nintendo could even
    go so far as to release translations of classic Japanese games,
    specifically RPGs, for the english speaking market, geeks would rejoice,
    companies who are sitting on previously Japan only classic games would
    have a new market for them, and Nintendo would have a viable classic
    software business model that doesn’t nickle and dime their customers
    which would make them truckloads of money while they deal with the Wii U
    software drought.

    This seems like such a no-brainer, WHY YOU NO DO THIS NINTENDO???

  • Akatosh

    So this is what I get:

    “Non-wearable” “account focused” = cloud based console.
    People with the hardware get bigger discounts.

    And also branching out into other areas of focus aka health.

  • FutureFox

    Falls in line with their new headquarters as its designed to integrate their departments.

  • Barters

    Well that’s fuckin disappointing. Lost the plot. Sack Iwata already.

  • Shigeru Miyamoto

    yes introducing, Wii Like U Fit
    from Nintendo. hope you enjoy doing push up with pikmin… running with mario and thai chi with Samus Aran

  • Old School

    Mushroom head is on top of the head….Wii U is number 1!!!!

  • bugart19

    The ‘Blue Ocean’ strategy, I remember being mentioned during the Gamecube days which led to the successful Wii phenomenon. It also angered many Nintendo fans for charting different waters that Sony and Microsoft were not swimming in. It would be great if Nintendo decided to swim closer to the waters of Sony and Microsoft but it’s clear that is not going to happen but Nintendo is a smart company that can pull it self out of financial trouble as it has done many times before.

  • linxz

    well said by Aleks:

    “So dissapointed. Why not a “quality of gaming” device. Instead of competing in your present arena, your notifying the world, and your fans, that resources are going to go towards this new idea, NOT online connectivity, NOT more frequent games, NOT making the gamepad TEMPORARILY optional to quadrupel the install base and then make it required for must have future games. As soon as your stock crawls back above $16.00- if it does- im selling. You are painting a future that is obviously not catering to this long time fan. Good luck. I wanted YOU to offer a modern game system. You refuse. What does it take to humble you and finally align you with your fans?! Not losing billions of dollars, thats for sure!”

    IWATA GO HOME. You will make the company loose another couple of billion dollars until you decide you are no good

  • linxz

    The WiiU is dead fish in the water. they almost said so themselves. time to start saving for a ps4

  • Adam Porter

    awh right, so nintendo as a gaming company are going to focus their efforts in creating non gaming technology instead of just putting the power they should have put in the box they should have in the first place. FML nintendo just fire iwata already.

  • Karlo B.

    Ohh boy… smh

  • Prizm

    prease understand reapfrog strategy

  • Donaald

    We’ll see how it works.

  • McBlink

    Last time they went in a different direction they created the Wii and the DS. How did that turn out? The company has been around for 125 years, I wouldn’t count them out, especially when they have their backs against the wall.

  • Christopher Acuna

    What is your definition of a real gamer?

  • Wildman

    If I recall correctly. The DS was considered a “flop” before it started up. The Wii U is past that point, but nonetheless, it can still and most likely will recover. Nintendo doesn’t, won’t, and has never allowed one of it’s consoles to sink in the water.

  • SomeFluffer64

    Nintendo always does its best when it’s not on top. On Gamecube, they gave us a free Zelda collection and Gameboy player. On Wii… we got the SNES Super Mario All Stars without any new gameplay or graphics. Yeah.

  • Magnus Eriksson

    Wii U have sunk. Are you blind?

  • Wildman

    Not quite lad. It only sinks once it loses all support and it completely stops selling.