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Nintendo could offer flexible price points for loyal customers

satoru-iwata-directly-to-you

For many years now I’ve been saying that Nintendo would benefit from a PlayStation Plus like system in which those that help pay for the cost of Nintendo’s online infrastructure receive discounts on digitally purchased goods. It looks like Nintendo is finally listening, as during the corporate briefing yesterday Iwata discussed one business strategy that would reward its loyal customers.

“If we can offer flexible price points to consumers who meet certain conditions, we can create a situation where these consumers can enjoy our software at cheaper price points when they purchase more.”

It looks as though Iwata acknowledges that Nintendo fans who continually support the company deserve something more than just Club Nintendo rewards that can be redeemed after several hundred dollars worth of merchandise purchases. In fact, the system is something that could rival PlayStation Plus, as Iwata mentions one condition that could qualify is a person inviting friends that purchase a software title receiving a discount.

““Here, we do not need to limit the condition to the number of software titles they purchase. Inviting friends to start playing a particular software title is also an example of a possible condition. If we can achieve such a sales mechanism, we can expect to increase the number of players per title, and the players will play our games with more friends. This can help maintain the high usage ratio of a platform. When one platform maintains a high active use ratio, the software titles which run on it have a higher potential to be noticed by many, which leads to more people playing with more titles.”

Of course, the new sales strategy is aimed at getting consumers to buy more directly from Nintendo, but if Nintendo plans on offering discounts, that’s no necessarily a bad thing. What do you think of this plan?

Continue reading:




  • Jon

    I’ve bought so many titles on my Wii U…. my Wii u is about to make a new page because I have almost completely filled the first ones

    • Wayne Beck

      Lol Me too. I have so many Game on my Wii U and I still have $100 credited to my eShop account. Just can’t figure out what I wanna get next =/

      • Christopher 並天道虫

        I’m on my 4/5th page now. Streaming and tons of indie games fill up my screens.

        • Shota

          me too! too many digital titles! why dislike my comment?

          • Christopher 並天道虫

            I really really enjoy owning titles in digital on the Wii U! It’s so easy to just click and start the games! I’m coming around to digital content. If they have a program similar to plus, I’m going to be there day 1. I would love to have 1TB filled with Nintendo content.

            Also, I’ve gotten in on many sales at 60% or more. I wait it out until the game I wants hits a sale. I mainly just end up buying what’s on sale each week if it’s less than 10 bucks. :)

          • Shy Guy

            I agree digital is great, but what happens twenty years from now when you want to play Donkey Kong Country: Tropical Freeze, the Nintendo eShop does not carry it, and the hard drive you previously saved it to died six years ago?

            I think the best model would be to allow customers who purchase physical copies to register the game with their account so they can download the digital copy as well, that way they can have all the benefits of digital, but also the benefits of having a physical copy in their collection to pull out and play in the future.

          • Arthur Jarret

            I would love that idea – hanging around in gameshops and trying to get people to go 50/50 with you, having them download the digital tied-to-account version and me keeping the retail release at half price.

            I don’t think Nintendo stockholders would like this idea, though.

          • Shy Guy

            How would that work if the physical copy was tied to the account as well through the registration process that enables the digital copy? And if you’re gonna ask well how could people trade or resell games, an option to unregister a game (which would also prevent access to the digital edition) wouldn’t be difficult.

          • Arthur Jarret

            Wasn’t that exactly what the xbox one was planning – causing mayor backlash and microsoft having to redesign their original plans? And how would it work 20 years from now – when servers are shut down, because the new platform has been out for years?

            I don’t really see a customer-friendly solution in this case – although that might have something to do with being jaded by microsofts original proposals for a similar function.

          • Rick Valenta

            They need FOLDERS so bad!! NES Folder, SNES folder, Wii Ware Folder. You should be able to organize it if you want, put certain channels on the desktop and others in folders of your choice. I know it’s a lot to ask for these revolutionary Windows 3.1 ideas but…

          • NintendoNoob

            I kind of like having my titles out in the open because it makes it seem I have a lot more than I do and the little pictures just look awesome

          • Troy

            They need to use voiceover with the mic in the gamepad. “Hey U!! Play Super Mario 3D World” Like Siri or Google can open apps.

      • Fred

        A Link to the Past came out today. Get that!

    • Simon Stevens

      Those bastards, too many good eshop titles!, dr luigi is my latest and I’m not done yet!

    • Dáibhí wotshissurname

      Can I have some of that money you’ve got there?

      • Jon

        Why should I give you some of my money that I had to work for?

        • Shy Guy

          Because serving others over serving self is good karma. :)

  • Gameonfool

    Nintendo are a changing company. With this news and other news from Nintendo this E3 could be interesting.

    • Rinslowe

      “Nintendo are a changing company”
      Riiiight…..
      Wait, wait….. no no I get it. :)

      • D.M.T

        You know damn well what it means

    • DragonSilths

      Nintendo wont change in Japan. Its only Nintendo in North America that needs to change and will change a bit.

    • thedeciderU

      they sure as hell better show up in person for the conference this time. blow my mind, nintendo!

  • Rinslowe

    Well certainly wouldn’t be a – bad – idea would it? LOL
    Companies have only been doing this for like – ages. :)
    Iwata – you can’t go wrong with incentive schemes aimed at rewarding long time customers!
    Yes to that…

  • juancamiloarq

    Lower price tags are always welcome!

    • Shy Guy

      Can I get a 10% discount for being a hopeless Nintendo fanboy since 1986?

  • Zuxs13

    This sounds very interesting especially for me since i buy 6-15 games a year.

    • Nintenjoe82

      615 games a year!!??

      • Zuxs13

        6-15, would mean 6 to 15..

        • Nintenjoe82

          Thought so but was just being silly!

          • Zuxs13

            if only the released a third of 615 games a year, we would all be happy.

  • Nintenjoe82

    Could do with folders for groups of games on the Wii U menu. I have more than a page of NES games, a few SNES games, a page of eshop games and a bunch of apps

  • Nintenjoe82

    Am I the only person who can’t see any new to articles on the Wii U Daily homepage?

    • http://about.me/overlordror Ashley King

      Refresh your cache, especially if you’re using Firefox.

      • Nintenjoe82

        I had already deleted my history so it’s ok now but not sure why this happens on my gf’s laptop and not mine…

        • http://Johnaguilera.prosite.com/ John Aguilera

          I had this issue as well. I just had to disable Ad blocker on this page.

  • darkcreap

    Thank goodness!!!!!!

    This a great move indeed. I personally agree when Asheley when she writes:

    “It looks as though Iwata acknowledges that Nintendo fans who continually support the company deserve something more than just Club Nintendo rewards that can be redeemed after several hundred dollars worth of merchandise purchases.”

    I have always perceived that the Premium program of the Wii U and the Star exchange program in Club Nintendo are not attractive: You need to spend a lot of money to get decent rewards. The worst, actually, is that you have to spend your stars at club nintendo with some deadline, so it does not compensate unless you are a extemely loyal customer. And I say it as someone who only plays games in Nintendo hardware. Or some times the reward is just a lame Virtual Console Download, like the one they gave for customers who registered a Nintendo Network ID on the 3DS.

    Yes, a better program for us loyal customers will be more than welcome.

    • Daniel Carvalho

      How about finally making Club Nintendo available in Brazil? We still don’t have that here!

      • darkcreap

        There are many other parts of the world in which it is not available. Yes, agreed to that. It would be a nice thing for Brazilian and the other people who cannot enjoy it.

      • Luciano

        I’m from Brazil too man,and our Correios (something like FedEx) it’s the worst postmail service ever,have you wonder about have your gift missed in the middle of the way?
        Also,you can access http://www.shipito.com to ship your gift from USA to Brazil.
        Kind regards,
        Another brazilian player.

        • Daniel Carvalho

          I know. A friend of mine almost couldn’t get into high school because Sedex kept sending her subscription to an address that doesn’t exist, despite she having written the correct address.

          Well, it sucks having to use other means to access your prizes, such as that site you mentioned. We need something to call our own.

          • Luciano

            I understand (put Satoru Iwata here).
            Well then,you still can use the web address above.

            And of course,use a foreign account to reddem digital games from ClubNintendo for you 3DS and Wii U systems.

      • Donaald

        How about enabling eshop everywhere lol

        • darkcreap

          Yep. Pretty much nonsense the geographical limitation for an online shop.

  • BIG Franky

    I absolutely LOVE this… folks, you get what you pay for… and the “free” Nintendo service they’ve been offering for years has been absolute GARBAGE. please o please bring a PSN-type of service to the Wii U/3DS!!!!!

  • GregoryTheRainMaker

    Ok, I’m liking this. Iwata keep this up.

  • Daniel Carvalho

    they could make something like buying more than one VC title at a time gives you a certain amount of discount according to the number of titles bought. For example, buying two titles gives you 10% of discount on the final total, 3 titles gives you 20%, and so on. They could stop at 80%, and people would still keep buying.

    They could also distribute Wii titles digitally, upscaling them to 1080p. I can’t think of a single person who wouldn’t want to play Wii games in HD, specially classics like Twilight Princess, Skyward Sword, Mario Galaxy and Xenoblade Chronicles. They could also make games who work with the WiiConnect24 playable again (like Metroid Prime Trilogy, where you can’t get any bonus feature without adding players to your friend list), but this time work with the Wii U’s online features.

    And, please Nintendo, we love your retro games, the 8-bits era was great, but move on to something new. NES Remix may be a good game, but it’s getting kinda tiresome seeing how much on rely on that every time you try to fix something.

    • Fred

      If they did the 80% off thing that’d be $1 NES games. I’d buy way too many VC games.

  • Fred

    I can tell you right now, even without knowing the specifics of the plan, this new strategy WILL SAVE ME MONEY.
    Of coarse, I’ve been buying 80% of my Wii U games digitally and I’ve purchased about 30 total games since launch so it’s hard to imagine this not saving me money.

    • Fred

      Actually, the more I think about it, this might not save me money. I might actually spend more money with this new plan as I’m sure this will get me to buy even more games. Dang, my wife won’t like this, but I’ll LOVE IT!

  • linxz

    make more games. mature games

  • linxz

    get the elder scrolls (TES) series aboard the WiiU wagon

    • Arthur Jarret

      And fallout, the wii U gamepad practically screams Pip-Boy

    • http://lwiis64.deviantart.com/ L.A.C.

      Didn’t The Elder Scrolls’ developer already said they would release their titles on Wii U? Maybe if hardware sales pick up we might see that and more 3rd parties on Wii U.

      • linxz

        don’t recall that. i recall them saying they got no plans for wiiu

        • http://lwiis64.deviantart.com/ L.A.C.

          I’m sorry. I meant to say “wouldn’t”.

  • linxz

    get the next installment in the Batman Arkham series with WiiU exclusive functionality/content

  • linxz

    IWATA GO HOME

  • CEObrainz

    That second condition is right up my street, I’m known for getting people addicted to Smash and influencing those kind of purchases. Would welcome a reward for my service. ;)

  • GregoryTheRainMaker

    Games…I care about them. Please Understand.

  • Rick Valenta

    Well well…. Seeing as I own every Nintendo system except the Virtual Boy, a few hundred games across them, and hit Platinum status every year on Club Nintendo, yes this would be a welcome change…

    • GregoryTheRainMaker

      Very much so.

      • Rick Valenta

        And if I could find a Virtual Boy for a reasonable price I would buy one of those too. Should have got one when they were $25 bucks at the mall back in the day!

  • Simon Stevens

    PS+ is an amazing service, albeit a rental service, though nobody will admit that, I always said Nintendo should be the first to promote digital rentals as buying it outright is very costly and with many rental stores going under, something needs to be introduced to fill the gap, this would promote digital sales and bring in cash they wouldn’t see otherwise because of hefty price tags.

  • matthew garcia

    Dont need eshop. I play every nintendo game ever known for free on emulaters

  • http://nintendopapercraftvideos.wordpress.com/ Sam

    They’re talking about me right?

  • http://www.mpt-online.eu/ Sylux

    I agree lower price tags are not a bad thing, it still baffles me how digital downloads have the same price as retailers, in some cases even higher prices digital then retail. Conditions to be met are up to Nintendo for pricecuts/discounts.

  • Gamerrr72

    Finally, a few days of good news. At least they’ve announced a few changes and are exploring some interesting ideas. Baby steps :-)

  • YiyeUniverseMB

    Could this be due to people complaining about them releasing another console too early…just thinking…

  • matthew garcia

    They better do somethin I paid 350 bucks for this thing and its collecting dust. Mario 3dworld is fun as hell but this drought of games sucks balls. Im glad I have other consoles also

  • lonewolf

    This is old news evdn when the wii u was released they had planned something like this but haveng had envisioned it yet and said that will come a bit later.

  • Dark-Link73

    I seriously hope Nintendo doesn’t start charging for online play and features alas XBOX Live/Playstation Network. I have an XBOX but don’t play online and barely buy games for it because I don’t believe I should be paying extra to enjoy all the features included in the retail price of a game/console I’m buying off the shelf.

    As for the discounts, last year I bought 25 retail games for the Wii U. So any discount or promotion Nintendo would like to give me for being such a “loyal customer” I will greatly appreciate. :-)

  • Dáibhí wotshissurname

    The opposition: PS Plus does offer you free games until your subscription ends.

    The way to 1-up the opposition: PS Plus only offers price cuts if you buy a subscription, while Nintendo could rectify this by having these discounts always available to these customers.

  • GuardiansFan

    help pay for their online infrastructure? Online is free so this means charging. I do not want to pay to get online on my wii u. Getting perks for purchasing games online sure.

  • The last Chozo

    I’m scepticaly optimistic. This could be pretty good or quite bad.

  • http://lwiis64.deviantart.com/ L.A.C.

    If I bought a Virtual Console title on my Wii, I shouldn’t have to pay a cent to have it on Wii U. Start with that.

    • Andrew Chambers

      You don’t have to pay anything. You did transfer your Wii data over, right? If not, then that’s on you.

      As for upgrading to the Wii U versions of VC titles, I think $1-2 is a fair price for the new features. If you don’t want to pay for the new features then just play it in Wii mode.

      • http://lwiis64.deviantart.com/ L.A.C.

        I made the transfer. I just think they should be transferable to the Wii U, not just the Wii mode. Another thing would be, I have Super Mario Bros. on Wii U, why do I have to buy it again if I want to play it on my 3DS.

        I’m just saying, if they want to reward loyal fans, they should start by not charging extra for this types of things.

        • Arthur Jarret

          I really agree with you- especially as the Wii mode to play your VC titles is so inconvenient. If they had done it like the DSi titles on 3DS (launch directly from the menu and not have any additional functions like gamepad for wii u, motion control for 3DS etc.) I would not complain about it either.

          That – and lostwinds on wiiware still won’t transfer and the transfer automatically removes all my saved games etc. from the Wii.

          Why can’t I pick what I want to transfer? With the wii menu as it is it is more convenient to keep my wii attached – so I’d prefer to only transfer the VC titles that are available for Wii U (as most of the VC games available on Wii will take decades to show up on U at the current rate)

          • http://lwiis64.deviantart.com/ L.A.C.

            Exactly. Is not exactly the most practical or user friendly method.

  • Elitepwnsface

    I just want competitive pricing. I don’t want to have to pay $60 for a game that is 1 year or older. Same goes for 3ds games, why is Mario Kart 7 still $40….

    • Steven McDowell

      I agree completely. This pricing model drives people to the used game market.

  • C.S. Bailey

    The Digital Deluxe promotion already has me buying many titles on eShop just for the benefits. I either use the codes myself or give them to my kid. Getting $5 on your eShop account because Daddy bought a new game is awesome to an 8 year old!

  • http://its-yuma-tsukumo.tumblr.com/ Yuma Tsukumo

    Loyal customers probably own a Wii U anyway.

  • Donaald

    More bundles is what Nintendo will need in the future.

  • Glitch256

    Its doo doo. Just release X and bayonetta 2 for the love of all thats sacred.

  • Troy

    Don’t forget to cash in your credit coupons if you are a Wii U Deluxe owner!! https://p.nintendo.net/deluxe/static.do