Nintendo is getting some great promotion for Mario Kart 8 this weekend, as one of the NASCAR race cars will be decked out in Mario Kart 8 artwork. Specifically, the car of driver Matt Kenseth will be outfitted with Mario Kart 8 artwork at the Nationwide Series History 300 at Charlotte Motor Speedway.
Kenseth’s car, no. 20, is a GameStop sponsored car, which has promoted upcoming video games in the past. Fans who attend the History 300 at Charlotte Motor Speedway will get a chance to play Mario Kart 8. The festivities are open until 6PM local time today. You can check out some more photos of the event here.
A few months ago at the SXSW festival, Nintendo pulled off one of the greatest video game promos ever, creating a real-world kart race to market Mario Kart 8.
Check out a time lapse video below of the car getting the Mario Kart 8 treatment before the race: