Nintendo has had a rocky relationship with content creators on YouTube making let’s plays and other videos of Nintendo games. The issue started last year when Nintendo suddenly started claiming video from all of their games, not just Wii U games. Content creators were slapped with strikes on their accounts and any revenue generated by the video was going to Nintendo. This led many creators to say they’ll stop featuring Nintendo games since the revenue would no longer be lining their pockets.
Nintendo finally relented and stopped claiming every video it found with images or music from its game and now it looks like the Kyoto company is ready to start sharing that revenue in a new affiliate program. According to a tweet from the official Nintendo of Japan Twitter account, Nintendo will be launching a YouTube affiliate program with video creators in order to split revenue from their videos. There’s no information on when this affiliate program will be available or who can sign up for it, but it is interesting to see, especially on the eve of Mario Kart 8 and its Mario Kart TV YouTube upload feature.