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Nintendo lays off 130 people in European reshuffle

Großostheim_Nintendo_20110127

Today Nintendo of Europe announced that it is closing its office in Großostheim, Germany in order to consolidate all of its operations to Frankfurt. Not all the jobs being lost are from the Großostheim office however, as some of the redundancies are from the Frankfurt office. Nintendo of Europe’s statement on the matter says this restructuring will better benefit its European business to adapt to the rapidly changing environment.

Nintendo of Europe has entered into a consultation process on a number of changes it is intending to make to its European business which, in the long term, will better enable the European business to adapt to the rapidly changing business environment. The measures include the consolidation of the current European headquarters in Großostheim (Germany) to Frankfurt (Germany), the closure of the warehouse and office in Großostheim, as well as outsourcing and reorganising some functions.

These intended measures have not been made lightly and have only been arrived at after thorough analysis and careful consideration. The intended measures will sadly have a direct effect on some of the employees based in the Großostheim and Frankfurt offices in Germany and would lead to the release of approximately 130 permanent employees.

Nintendo of Europe is committed to a fair consultation process with the local Works Council in Germany with the objective of providing clarity and support for all affected employees as soon as possible.

This is not the first time a division of Nintendo has undergone some type of restructuring and Nintendo of Europe is one of the hardest hit divisions among the company as European sales for Nintendo games continue to be tepid.

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  • ActivesiN

    o boy, the sony and microsoft fanboys are going to have a field day with this on youtube

    • http://www.twitter.com/MegaJonahMan MegaJonahMan

      You’re right, unfortunately. Even though Sony and Microsoft have been laying off employees like they’re going out of style, Nintendo hate has always been popular.

      • ActivesiN

        yup, Nintendo is doomed! nevermind their warchest of over $8 billion

      • matthew garcia

        You have to remember though Microsoft and Sony are huge companies that deal in many things besides video games. Nintendo is strictly video games and toys

        • Daniel Gonzalez

          Valid point there.

    • Christian Schoff

      IGN too.

      • ActivesiN

        IGN will be having a raging boner

        • Cdwoods

          IGN will have much much more then a raging boner…

          • http://www.twitter.com/MegaJonahMan MegaJonahMan

            They’ll have three raging boners. IGN is a triboned beast.

          • Zanzama

            Future Nintendo articles on IGN:

            -Nintendo is doomed!-

            -Nintendo was doomed!-

            -Nintendo will be doomed!-

            -Is this the End of Nintendo? An in-dephth discussion!-

            -Nintendo of Europe will close permanently-

            -Edit: NoE won’t close permanently. But it doesn’t look too great for Nintendo either.

            -Watchdogs still surpassing Mario Kart 8 sales-

            -What we want to see from Nintendo at E3! Video included.(0:09)

            -Should Nintendo go 3rd party?-

            -Nintendo’s monthly recap feat. professional analyst Michael Pachter-

            -The next CoD won’t come to the Wii U. Is it time to sell the console?-

          • bistricky

            Now that is funny …. cheers …. well done ……. :D

          • Ducked

            IGN gave Mario Kart 8 a 9.0/10, Donkey Kong Country Tropical Freeze a 9.0/10, Super Mario 3D World 9.6/10, Zelda Wind Waker HD a 9.8/10, Pikmin 3 a 8.8/10, and New Super Mario Bros U a 9.1/10.

            They may be CoD fanboys, but they give Nintendo some of their best reviews. Its the 11-13 year old community at IGN that hates Nintendo.

          • URFTBOUND4LIFE .

            They also gave Kirby Triple Deluxe a 6 out of 10. Trashing the game for being too easy.
            It’s a freaking Kirby game! IGN do have a passive aggressive attitude towards Nintendo.

            They are flaky

          • Ducked

            They also gave Mario Golf World Tour a 8.6/10, Bravely Default a 8.6/10, Pokemon X/Y a 9.0/10, Zelda A Link Between Worlds 9.4/10, Animal Crossing New Leaf 9.6/10, Luigi’s Mansion 9.3/10, and Fire Emblem Awakening a 9.6/10. Pretty high scored reviews for Nintendo by IGN if you ask me.

          • URFTBOUND4LIFE .

            Yeah,but the second Sony or any 3rd party makes a game similar to those that happens to be good, they’ll drag those titles through the mud. Just like NSMB Wii was trashed when Rayman Origins was released.

          • Ducked

            They didn’t trash it, they used comparisons. They blame many games for copying Nintendo IP’s like Mario and Zelda. I think your being a little hard on them. Just look at GameSpot. They gave Tropical Freeze a 6/10. And Nintendo World Report gave Mario Kart 8 a 7/10.

          • Zanzama

            It’s just that their reviews aren’t very consistent in the long run and one thing that a reviewer could see as a positive aspect is what may ruin the game for another reviewer.

            By the end of it you may start wondering why you should listen to reviewers who don’t manage to properly distinguish between objective and subjective aspects if their impressions merely stay results of their own opinion rather than an objective analysis that other people could use to get a first impression on whether to buy the game or not. Example: Blaming other games for lacking innovation while praising the next CoD rehash.

            IGN is one collective entity but it just doesn’t have one collective mindset that a company usually has. They have their share of actually good reviewers but those seem to be sparse.

          • That guy who hates Spike

            A 6/10 isn’t too bad. They thought it was OK, and was still enjoyable at times. And even then, that was only one game.
            May I remind you that they gave Fire Emblem Awakening a 9.6, Animal Crossing New Leaf a 9.6, Tomodachi Life an 8.4 and A Link Between Worlds a 9.4?

          • URFTBOUND4LIFE .

            It’s not the score it’s the review. It’s like they didn’t even want to play it. You’d think it would have gotten a 4 or something judging how poorly they described it.

          • Diaz

            If nintendo games get good reviews then that is their own merit and it means that IGN is just doing their job right. Don’t give IGN credit for nintendo games being good, that’s Nintendo’s own doing.

          • Ducked

            I never said that. I said IGN praises there games.

          • Cdwoods

            They will also have a really clenched butt, and i mean REALLY clenched.

        • https://twitter.com/Zorpix_Fang Zorpix

          Am I doin it rite?

        • Guest

          more like this

      • That guy who hates Spike

        What’s with this idea that IGN dislikes Nintendo? I go on them every day. Yes they have criticism at times, but they don’t get exited for bad news.
        If anything, Gamespot would get boners from Nintendo’s failiures

        • fireheartis1

          I agree GameSpot has too be the biggest Nintendo haters I have ever seen.

          • Cdwoods

            i think i just read through a conversation about different websites having boners.. ok

        • Christian Schoff

          Talking about the comments section.

          • That guy who hates Spike

            Even the comment section is overall fairly generous towards Nintendo at IGN. I can’t go on a single Gamespot article without one comment I see speaking badly about the company when the article is quite positive.

          • Christian Schoff

            Why do you hate Spike?

          • That guy who hates Spike

            I meant like Spike the TV Channel.
            They aren’t showing Sony or Ubisoft’s E3 conference.

          • Christian Schoff

            Oh. xD

    • Jack5221

      Sony cuts 5,000 jobs, and closes multiple Sony stores. They are perfectly fine. Nintendo lays off 130 people, THEY’RE DOOMED.

      • Alex

        More like 15,000 because Sony cuts 10,000 jobs few years ago and now 5,000 that makes up 15,000.

      • That guy who hates Spike

        They also shut down Nintendo Taiwon

        So, that’s 2 closings in one year…

        http://www.vg247.com/2014/04/22/nintendo-to-shutter-taiwan-subsidiary-on-may-31/

        • Dáibhí wotshissurname

          At least they didnt shut down Nintendo Taiwan

      • Daniel Gonzalez

        It doesn’t matter to me who laid off more. Both stories are bad to me. Though, I think the story here proves that even Nintendo is guilty of lay offs. I’ll leave it to the fanboys to argue this one.

        • darkcreap

          Neither Sony nor Nintendo are guilty for the lay offs. Well, you could argue that the lay offs are their responsibility in the sense that they originate from their bussinesses going badly, which ultimately is their responsibility, but every company lays off people every day and it is not for pleasure.

        • Rinslowe

          Every large enterprise is…
          It’s called business. Not great when you’re on the receiving end but I imagine that 130 saved salaries and wages will have a positive impact on Nintendo of Europe’s financials. I hate to put it so bluntly but there’s no point in supporting what isn’t absolutely necessary.
          130 people is a pretty big reshuffle of the ranks. But 5000 is a whole different beast altogether…

        • Mario

          Well, at least the European faction of it.

      • thatsright

        Sony have not cut people from their ps4 business but hired more so no. and yes nintendo is doomed. They will never win a console war agian. If they not make so gimmick for non gamers agian

        • eafd

          Troll harder noob, don’t make it seem like your trolling, make it seem like your giving actual facts and making a argument, then when people attack you say you are trolling. -.-

          Troll noobs are the worst noobs.

          • thatsright

            The thing is yes i am trolling but its going so bad for nintendo that nothing i wrote is actually wrong. That is the funny part.

          • Mr.Basher

            Actually everything you wrote is wrong and your a moron

            who don’t pay attention to business.

        • URFTBOUND4LIFE .

          There is no war.
          Don’t you fools get it’s just something marketers and journalist are using to exploit gamers and get their money or views? None of the big 3 really cares about if they out-sell the other or not. They just care about meeting or surpassing their sales goals. Point blank. As long as they’re making a profit, it’s all good to them.

          • Daniel Gonzalez

            That’s certainly true. As long as there’s money to be made, it’s all that matters to them(the big 3).

        • Ryushi
        • Ryushi

          Also, please pretend to be intelligent and present as to why Nintendo is doomed – your writing is absolutely atrocious to read through.
          Just doin’ my job as a grammar Nazi.

          • thatsright

            n64 sold shit gamecube sold shit wii u sells shit and wii sold shit good. My logic is then they need a gimmick for grandmas again. or they will sell shit bad

          • Ryushi

            You have yet to present anything that says anything you stated is even slightly true. Could you pull your head out of your ass now, or do I have to do it for you?

        • xTrucho3

          Who let this Sony fanboy into the Nintendo discussion

        • Mike

          Ooh! A wild fanboy! I have just the video for you!

        • http://vozdormidah.blogspot.mx Kopazo~

          They just won the last one, and the actual one is still going… shut up.

    • Daniel Gonzalez

      From the looks of it, so are Nintendo fanboys.

    • DarthDisney

      And Nintendo fanboys need to take their heads out of the cloud. Being a fanboy is NEVER a good thing.

  • Gabe Hoffman

    Cue the doomsayers

    • Yoshifan3

      nintendo is doomed.

      how was that? did i do good?

  • cool1706

    Here come the jokes from other companies to Nintendo.

  • Frankie

    Nintendo products do not sell very well in Europe. This layoff kinda makes sense.

  • Roadkill409

    Companies expand and contract all the time. It is a bummer but from what I read, Europe is not buying what Nintendo is offering this time around.

  • ZeldaFan83

    That’s too bad. Nintendo usually isn’t one to lay off employees. Hopefully they land on their feet.

    • URFTBOUND4LIFE .

      I wish more people would be more empathetic towards the situation. People want to crack jokes or make childish fanboy comments about this, but at the end of the day, people lost their jobs. In this economy it’s not funny at all

      • ZeldaFan83

        I agree, it’s kind of sad and not funny making jokes of people who lost their jobs and have families to take care of.

  • Googs

    People will blow this up like it’s a massive thing, while in reality this really isn’t that big of a deal. Kinda sad about the people that lost their job though, it’s difficult times nowadays.

  • GUARD

    Now watch how most media will interpret this as “the Wii U is struggling so much that Nintendo is laying people off, they are doomed, etc…”. Of course when Sony did the same thing (but for actual poor business and how they lose billions each year), people act like nothing happens. Pathetic modern gaming industry is pathetic!

    • lonewolf

      They say sony has bright future ahead of them and nintendo is struggling funny isnt it?

    • thatsright

      The wii u is struggling and that is why they laying off people and the wii u is doomed. Thats not the media interperiting stuff wrong but wright. And people dont say Sony is doing well but ps4 because that is again the truth.

      • GUARD

        Oh yeah I forgot to mention that biased little faggots would say this too. It shows you didn’t even read the artical since it has absolutely NOTHING to do with how well the Wii U or Nintendo is doing. I knew people would open their big fat mouths, it was just a matter of time.

        • thatsright

          This artical dont talk about how bad the wii u is doing but there are thousands out ther that dose. Plz think before you write and if you cant ask someone who can.

          • GUARD

            What you’re saying has ZERO things to do with the topic at hand and I will repeat myself… The layoff that just happened with Nintendo has NOTHING to do with how well they are doing, dam make your research! Also don’t ignore the MANY new buildings and employees that Nintendo invested in for the last couple of years. Nintendo is doing nothing less than growing, but of course you wouldn’t know that. Despite the Wii U reporting many losses, you didn’t know that the Wii U is more profitable for Nintendo than the PS4 is to Sony and X-Box One is to Microsoft right? Thought so…

          • thatsright

            wtf are you high nintendo have lost billions the last years. Every ps4 is selling at a profit. Plz give me some of your stuff it must be the strongest shit ever

          • GUARD

            Dude are you the most uninformed child in the world? Having a loss means making less money than last finacial check. How do I know this? It’s called RESEARCH! They are still make PLENTY of money and holy f*** don’t even let me go into much money they’re making with games and the 3DS right now along with how much money they got in the bank. PURE embarrassment and it makes all haters cry. lol

          • oontz

            “Having a loss means making less money than last financial check.”

            This maybe the dumbest thing I’ve read in a while.

            A companies loss is when their fiscal sales revenue doesn’t cover/exceed their fiscal operating costs and expenses. Sorry but with your statement you lost all credibility. Maybe YOU should do some more research about profits and loses, ha ha.

          • GUARD

            Dude you’re such a troll! Your mad that Nintendo is making more money than the competition which is pretty sad. …and no man, Nintendo is making tons of cash right now but the biased stupid piece of shit media and gaming industry makes it seem like they’re in trouble. Nintendo IS making money, but Nintendo is making less money than previous years. Every Wii U that is sold brings profit and holy f*** they make a crap ton of money with games.

            If I would take your precious Sony as an example…. they are LITERALLY the ones that are completely screwed financially right now yet the media makes it seem like they’re in the zone and are the cash makers.

            Pretty ironic isn’t it… Nintendo is investing in more building than they ever did while Sony is doing the complete opposite. The truth hurts I know!

          • oontz

            “Dude you’re such a troll!”

            Stating a fact doesn’t make someone a troll. Well maybe in your opinion it does.

            “Nintendo is making tons of cash right now”

            They are making tons of cash, I never said they weren’t. But they aren’t making enough to break even on their operating overhead/expenses or making a profit.

            “Nintendo IS making money, but Nintendo is making less money than previous years.”

            No they are making less than their operating costs/expenses. Hence why their are posting fiscal losses and not profits. I really don’t think you know how businesses work.

            “If I would take your precious Sony as an example”

            Sony is no more precious to me than Nintendo or any other game device/platform. I enjoy games regardless of platform or developer. I game just to enjoy games, and I have been for the past 30 years. On top of that sony is in a much worse financial situation than nintendo. Anyone can see that, it’s not even debatable.

            “Nintendo is investing in more building than they ever did”

            Exactly, and these costs are included in their fiscal spending and they are adding to their overall fiscal loses. As I said above you don’t seem to understand the basic principles of running a business. Yes Nintendo is making money, but they aren’t making any profits. They aren’t making more than they are spending.

            “The truth hurts I know!”

            Exactly. But there is no need for you to feel hurt, especially about material goods.

          • fireheartis1

            Hey it’s ignoranceiswhatsup again. We all know you and thatsright are the same stupid person man.

          • oontz

            You’re an massive idiot if you think that. Just saying.

          • Daniel Gonzalez

            They tend to be when they’re overly upset. Just as you said, over material goods. It’s sad.

          • Daniel Gonzalez

            I’m glad I was having fun all day today. The anger from fans is over 9000 as per usual.

          • Ryushi

            OR you could actually give us examples, instead of cordially sitting back on your lazy ass, and pretending you have all the information in the world by telling us all about these glamorous articles about the Wii U’s shortcomings.
            Now, an article from me. http://www.cinemablend.com/games/Wii-U-Sales-Absolutely-Destroy-PS4-Japan-Thanks-Mario-Kart-8-64484.html
            Hm. That’s one article for me, zero for you. So, where’s those articles you rave about again?

          • oontz

            HA HA HA, you can’t be serious. Come on I LOVE my wiiu but the ps4 is destroying the wiiu’s lifetime sales WORLD WIDE… passing the wiiu’s lifetime sales in less than 3 months on the market. Yeah the ps4 is struggling in Japan but its outselling the wiiu 3 to 1 in every other region. There is simply no denying that the wiiu is struggling across the entire world, while the ps4 is ONLY struggling in Japan. Even endorsing an article like you linked makes you seem like just a fanboy. Got to give credit where it’s due and Sony is doing extremely well with their new platform. I wish I could say the same for Nintendo.

          • Daniel Gonzalez

            “Got to give credit where it’s due”

            It’s rare that you’ll read that around here.

      • Cena’s Smirk

        you should right-click (with your mouse) the words with the red line under them before you post.
        just trying to help buddy.
        oh, and your a moron.

      • fireheartis1

        You have too be Ignoranceiswhatsup. I know that kind of crap when I see it. How many email addresses do you own just to come say hateful bull crap on this sight man?

    • oontz

      “but for actual poor business and how they lose billions each year”

      You do realize Nintendo has been losing a ton of money for the past 3 fiscal years right?

      • fireheartis1

        They still have 8 billion in the bank dude. That’s a lot of freaking money.

        • oontz

          It doesn’t change the fact that they haven’t made any money (profit) for the past 3+ years. It softens the blow, but a company can only lose money for so long until their bank roll dries up or the board of directors start making massive changes. Don’t forget the whole point of a company is to make money, not burn through its savings.

          • Daniel Gonzalez

            Perfectly put.

      • Daniel Gonzalez

        I think many fans forget this fact.

  • McBlink

    I hope those employees understand.

    • Dáibhí wotshissurname

      Meh, any job loss is a job loss, and the affected aren’t especially going to become Nintendo fans in their extended free time.

    • Guest

      Nice to see someone thinking of those poor people. Instead we got fanboys using this as ammunition in their childish debates

  • Ducked

    *dramatic music*

    This could be the end of Nintendo, and the Wii U! (I hope you can read sarcasm)

    • Brandon

      LOL, I can see someone play the dramatic music on the worlds smallest violin.

      • Guest

        ..

      • Nintendofreak

        • Brandon

          Yep, exactly that.

        • URFTBOUND4LIFE .

          I know you all are joking but, lets not forget that people loosing their jobs is no laughing matter,regardless of how few employees it is

  • http://Website.com Shane Michaels
    • Zanzama

      X isn’t 3rd party though

      • Arthur Jarret

        For some reason, people keep ignoring all the smart kids who say Nintendo has completely bought Monolith

      • http://Website.com Shane Michaels

        I didn’t make it.

  • Daniel Gonzalez

    Welp…it didn’t take long for the fans to go nuts and start comparing Nintendo and Sony again. The article did its job.

  • bistricky

    Why would fanboys make fun of 130 people losing their jobs? Is that what fanboys do? Guess I have been out of the loop. With all the positive decisions and results coming from Nintendo these days, if someone that enjoys the other big name consoles want to make fun of 130 people now unemployed then that is not a fanboy but an dumbboy. IMO …. Cheers XD

    • Daniel Gonzalez

      Good point. It isn’t funny. Even when Sony laid off many or even Microsoft, I don’t see the humor in it. That’s the internet for you.

    • HorizonChaser

      It’s called releasing frustration. We have a lot of causes to be frustrated with Nintendo right now.

      • bistricky

        Who is we? “Releasing frustration” because of a gaming company …. a company that makes video games make you “we” frustrated? Maybe on a different topic about Nintendo but not when 130 human beings with families lose their jobs? If this is what makes you need to release frustration …. try this on …. this is the 70th Anniversary of D-Day ….. where millions of men (and woman) fought in a real war (not a video game) and men and woman were killed ….. for our freedom today ….. men in foreign lands who never came home to see their kids or wife again …. for you to state you (no you said WE) need to “release frustration” because I called fanboys that make jokes about a 130 person company layoff dumbboy ….. respectfully give your head a shake and look outside …. there is something out there much more frustrating then Nintendo who lays off 130 people. Cheers. :D

        • HorizonChaser

          You’re right. Your poor grammar is also frustrating. >p

    • oontz

      People losing jobs is never funny. What IS funny are regular posters on here saying,

      “It’s okay”
      “it’s only in Europe.”
      “it’s just business.”

      Meanwhile previously when Sony would cut jobs those same posters were saying,

      “Nintendo would never have to do this.”
      “Nintendo doesn’t fire people”
      “Nintendo would lose money and take pay cuts rather than fire people.”

      Quite funny actually.

      • Daniel Gonzalez

        Yep. Been observing that for months on here. That’s nothing new. I suppose it could be worse.

  • HorizonChaser

    The games are not selling so they close the office? Dang! Makes you wonder why Japan gets a pass since the Wii U came out a year early and is the least sold current gen console – worldwide. Oh, and what’s that connection with games sold and number of consoles sold?

    Silly me! It’s the 70th Anniversary of the D-Day Invasion. Let’s look good by firing a bunch of Germans.

    • ben

      Japan has a large install base of Wii u owners. Almost 2.5 million.

    • Petri

      Xbone hasn’t surpassed Wii U yet, and at this pace it might not.

  • HorizonChaser

    0bama just commented on this. He blames Bush.

  • HorizonChaser

    Consolidating offices and clearing redundancies in a time of losing money is a fairly common sense business move. No, it’s not funny and it does not mean the end of Nintendo. It just means they are doing what they can business-wise to cut expenses.

    • ben

      Unfortunately it is streamlining.
      Hopefully these people were not game developers.

      • HorizonChaser

        From the article it does not sound like any game developers were cut. It sounds more like office jobs (secretaries, managers, accountants, etc.).

        • ben

          Well, as heartless is this my sound. Fuck em. They can easily work in another industry. Game devs on the other hand would have to go start their own companies or work on mobile games.. poor souls.

  • thatsright

    ” rapidly changing environment” Going from wii best selling console too wii u worst selling console.

    • Petri

      Xbone says hello.
      Sales aren’t any better there, pretty much stagnated since the launch.
      Remains to be seen if kinectless “almost as good as PS4″ bundle manages to change this.

      • That guy who hates Spike

        They still maintained 5 Million+ sales, while the console was launching with a profit.
        While the Wii U couldn’t pick up, and launched with a hefty loss.

  • C4

    Moving headquarters to Frankfurt sounds like a good thing to me. Except of course the resulting layoffs of these 130 people.

  • Mark

    Nintendo doomed?! Gimmie a damn break. Sonu is screwed. They lose moneu everday! This is nintendo people. The ONLY REAL VIDEO GAME ONLY COMPANY LEFT!

    • oontz

      “The ONLY REAL VIDEO GAME ONLY COMPANY LEFT!”

      Sorry this made me laugh. Do you seriously believe that?

    • Daniel Gonzalez

      I think it’s time for your medication. I never heard of Sonu, but I have heard of Sony. They’re doing great with the PS4 and making money off of it. Not sure what moneu is. If they lost that, I’m sure they’ll survive.

  • http://obaforums.wordpress.com DragonSilths

    It’s Europe…Iwata wouldn’t fire people, the European Nintendo President did though.

  • starwars360

    Lol Sony got so much lay-offs and other publishers and developers so Nintendo is not only. :P

  • DC777

    Poor sales in the area, heads roll, such is business.

    • ben

      Sadly, I have to agree. Nintendo of Europe has the worst sales figures, considering the population. Europe is a big place and the sales there have been really bad.

  • Rinslowe

    All the idiots making financial arguments about which company Sony or Nintendo is losing more money need to get lives… And ASAP.
    Go play Mario Kart 8 like the rest of us.
    Peace!

  • WarioForever

    Just great, Nintendo of Europe is almost useless…

  • companyoflosers

    The only shakeups that need to happen here are of nintendo of japan’s leadership.

  • Pokémon Fan

    Wow 130 people laid off!

  • Rodger_Ramjet

    What about Microsoft? They’re guilty of making shit products and the worlds worst operating systems.