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Nintendo dominated social media mentions during E3

zelda screenshot 3

While it’s always fun to speculate who won E3 based on the amount of content showed, it seems Nintendo really did win the show in terms of getting people to talk about the games it was showing. Crimson Hexagon is a social media monitoring service that checks just how often brands are mentioned within a certain time period of events. The results of last week’s E3 show are that 47% of gaming-related tweets were about Nintendo products. The single most popular tweet was from Nintendo of America’s account, announcing that Shigeru Miyamoto would be on the live-stream.

So how did the competition fare versus Nintendo’s 47% of all relevant tweets? Sony managed to take 28% of the pie, while Microsoft took 25%. It’s clear there’s a lot of buzz generated by Nintendo, probably because the Treehouse live-streams kept new information flowing and kept people interested in finding new information about their favorite games, while new information about Sony and Microsoft games were only leaked through official game channels like GameSpot and IGN.

Nintendo’s digital approach seems to be paying off rather well for the company.

[via DigitalSpy]

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  • JudgeMethos

    Quite lovely. The force was strong with Nintendo at E3!

  • Nathan C.

    And IGN said Microsoft won E3. Yeah, right.

    • Gideon

      IGNorant… GameXplain is waaaay better :P

      • http://obaforums.wordpress.com DragonSilths

        NO NO NO. Gamecomplain is terrible and an asshole.

    • ActivesiN

      IGN is probably just mad about the tree house taking away views from them

      • Brandon Farfan

        lol!

      • Fred

        There’s no probably about it. I was listening to a podcast this morning from another gameing website and one of the guys was being honest and saying that Nintendo did an amazing job and he was pissed about it because it makes them look bad and makes it so that fewer people will go to him to learn about the games and he’s needed because Nintendo will always present a biased view and sites like his will provide the unbiased views. So yes much of the media is just mad that Nintendo is taking clicks away from them.

        • WT Herrod Jr.

          Nintendo did give out exclusive announcements to some outlets… but really they (the media) have largely done it to themselves anyway as they have proved unreliable in Nintendo’s eyes at getting the message out. I have half a dozen magazines at home in which Nintendo titles are the “game of the month” but the feature is buried in the back of the magazine and the cover artwork has absolutely nothing to do with any Nintendo game.

        • Michael Legault

          I’ve always speculated that they’ve been afraid of miiverse for taking traffic from them, after all Nintendo was trying to encourage asking for help in games on miiverse.

        • J_Joestar

          love how they can unashamedly cite an “unbiased view”

        • T J

          How many of these gaming journal/blog/news sites have been bashing on Nintendo for the past year and a half, though? People subconsciously form opinions based on what message is being sent to them.
          Seeing “Nintendo Dead This Gen?” “Should Nintendo Sell Off Their IPs?” “Nintendo Earnings Down this Quarter” on every site, every week, is like kicking the company when its down.
          These sites weren’t offering new insight to the company’s struggles. They just kept regurgitating “Heh Wii U sucks. Give up Nintendo.”

          • Roadkill409

            Nintendo is the teflon company. They always bounces back no matter what is hurled at them. And they have had some stuff hurled at them as of late. They let it slide and keep on making quality games.
            I’m not worried at all. I will keep buying and enjoying what Nintendo puts out.

    • MujuraNoKamen

      LOL how did they win? it was a good show but Nintendo took the lead.

    • https://twitter.com/Zorpix_Fang Zorpix

      Did they? Hoo boy that comment section must be marvelous

    • Dark Lord Sauron

      ign and gamespot are just retarded and bias towards nintendo who needs them

      • oontz

        What are you taking about, they are always praising Nintendo and their games at ign.

    • thomas stevenson

      Ign stopped showing actual sales number once xbox was no longer the leader

      • oontz

        Xbox was never the leader though.

    • El Ortega

      True, after years of watching reviews and news about videogames on the internet, I’ve come to the conclusion that IGN is getting payed by Microsoft for Xbox ads and propaganda, and even for difaming Nintendo all over the past years since Wii came out to the market. As not only IGN is commited to this task, the result is a bunch of gore-fan psycho kids talking about Nintendo games being for babies without going deeper in their development and degree of difficulty.

  • https://twitter.com/Onyzora Ony

    u no Nintendo is duuumeeeedddd

    pehehehe.

  • Pilu Skifte Grønvold

    Gotta say Nintendo has a rich gaming culture and legacy that the others don’t have

  • gerb1977

    Nintendo had a different but solid approach. Nice to see some chatter about the big N. Hopefully they can keep it going.

  • Wosty

    Nintendo really did give their all this E3, we saw a pretty steady line-up of at least three games this holiday for Wii U – Hyrule Warriors, Captain Toad Treasure Tracker, and Smash Bros! Then next year we have Yoshi’s Woolly World, Splatoon, Bayonetta (1 & 2!), and Legend of Zelda (and more)! “The Wii U is doomed!!!” I say poppycock! Nintendo has obtained a new ball and it’s rolling!

    • blindtiger

      bayonetta is this year too!

      • Wosty

        That’s right! I forgot it was this year, I thought it was next year for a while! I’d much rather have it this year anyway! =P

    • lonewolf

      Add sonic boom in the list as a first party game tons of exclusive indie titles and multiplats indie titles vc games and some third party games as watch_dogs project cars transformers the rise of the dark spark (I think it was this year?) And maybe I missed some?

      • oontz

        Sonic boom is a first party game? How so?

        • Daniel Gonzalez

          Must of made an error there. If Nintendo bought Sega, Wii U Daily wouldn’t waste time posting that. Lol.

          • oontz

            ha ha ha

        • lonewolf

          My bad i probably meant exclusive.

          • oontz

            Yes it’s exclusive. But SEGA is not a first party studio.

          • lonewolf

            I corrected my self that I didnt meant to say first party but exclusive. whats you problem?

          • oontz

            no problem.

    • http://obaforums.wordpress.com DragonSilths

      Sonic Boom is also this year.

  • http://ejercitogeek.net/ Mercurio2054

    WWWWWWWWWWWWWWWWWWWWWWWWWWWIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU
    LOVE IT

  • Rinslowe

    The amount of content never implies a clear winner during events like E3. It’s the quality of that content overall and how well it is received by the masses, after hearing about it.
    In that respect. Nintendo did indeed play the better hand this year than their competition. The digital event was funny, well paced and well structured. Made the conventional way seem outdated by comparison.
    And their content was more or less what the people wanted and expected of them. A nice little surprise in there as well from Splatoon.
    And true enough, the Treehouse format itself even received it’s fair share of discussion. Mostly positive. I thought it was great. To see people playing the game, talking about the game and generally coming across as enthusiastic about the games covered, was a job well done. Much better than the scripted trailers we’ve been force fed for too long. Just let it all hang out there. Jaggies and all. And let the game and peoples energy sell the hype.

    • Gameonfool

      Like you pic, that pic of link was the first thing I saw last Tuesday and was the first time over E3 I got that exited feeling in my gut. Sony am m$ was ok but nintendo’s the only one that made me feel like a child again.

  • palomino blue

    The big flashy presentations are becoming a thing of the past. Nintendo definitely did it right this year with their direct to ALL fans and a pretty solid presence with the tree house and live stream. Good to see them really take it seriously this year and announce a bunch of good looking games. I would have liked to see more about Mario Party but I guess they didn’t have room for it. At least it’s coming to Wii U eventually.

    • http://obaforums.wordpress.com DragonSilths

      Mario Party 10 was on the Tree House and man Nintendo brought it to an all new low…seriously I have MP 1-9 and this I will NOT be getting. Its like 1% Mario Party now. Its just my god….abyssal. And Nintendo did a good job at E3 cause the were forced to open the flood gates lol. After all the shit they took and Iwata having health issues they were forced to reveal pretty much everything lol.

      • palomino blue

        I was really disappointed with the first one for the Wii (8?). I haven’t played a newer one since. We go back and either play 2 or 6 fairly often, 6 being my personal favorite. As long as the boards are creative and fun and the mini games aren’t just shake contests, I’m curious to try 10.

        • http://obaforums.wordpress.com DragonSilths

          I suggest you watch the Tree House thing…they added health to the characters, its just get to the end of the board while player 5 is bowser who tries to catch you. All the mini games in that mode are bowser being op lol.

    • lonewolf

      I think that the game is not ready to be shown and it would overshadow the rest of the games that were present so they will keep it for a direct or something like that.

  • Gizmo

    I loved Nintendos digital event. Reggie vs iwata was the funniest part in my opinion

    • lonewolf

      Not my problem haha

  • Roadkill409

    With somethings Nintendo can see future trends and play them really well. With other things they are behind the times.

    • lonewolf

      With what exactly are they behind the times?

      • greengecko007

        Online infrastructure is probably the biggest thing. Their games still don’t have standard online features, and their online purchases still aren’t tied to an account, despite it being a well voiced problem by fans since day one.

        • lonewolf

          Well I think that some games just are not meant for online gameplay. And the rest NOT MY PROBLEM :P

          • greengecko007

            Not every game needs a multiplayer component, but those that do have it should also be online enabled, with proper online matchmaking capabilities.

          • oontz

            Any game that has multiplayer should allow that multiplayer to be played online!!! I am looking at you Nintendo land!

      • T J

        I agree with greengecko007.

        Also, they are really bad at communicating with customers about stuff.

        ie.) Pokemon Bank/Transfer being indefinitely delayed (until magically it was fixed), and their refusal to keep the players up to date with what happened, and an estimated date to have it ready by.

        Another example would be:
        On miiverse I mentioned Project M in a way that positively highlighted both Brawl and Project M and was curious what characters in M people were enjoying the most.

        The post was deleted because it contained content promoting illegal activity.
        So I emailed Nintendo corporate/legal and asked if modding an existing game, or using a modded game constitutes illegal activity if no one is commercially profiting from its use.
        Their response was that they had no comment, and that I should feel free to independently seek legal advice on the matter.

        Again, to me, that is bad customer service.

        • Roadkill409

          I am not sure if it is bad customer service, but they are trying to cover themselves. They simply can’t come out and say “Nintendo condones all modding of games”. If they said that, they would open a whole can of worms.
          It is a safe response to direct you to get legal advice.
          Even though Project M may boost sales of Brawl in the long run, Nintendo will never condone it. I was thinking of buying Brawl just so I could try the Project M thing.

          • T J

            Makes sense I suppose. And if you can get your hands on Brawl for under $40 (I think that is still how expensive it is at Walmart), then I’d suggest getting it for Project M. But only if you have friends to do local multiplayer with. Project M guts certain portions of solo play and you have to have an empty stage-builder library to get M to load.

          • Roadkill409

            Good to know, Thanks

        • greengecko007

          On the subject of Pokemon Bank and customer service, I contacted them because I did not receive a Celebii from starting the bank free trial. The only help they could give me was the copy and pasted steps of how to download the application and receive Celebii. They would not, or could not, accept that I had completed those steps already and not received the gift.

          In the end, I just Pokegened one, which actually worked out better for me anyways.

      • Roadkill409

        Mostly on line features. I really appreciate Nintendo’s attention to protecting my kids from people who might want to be less than honorable online, but at least notify me when a friend gets on line with a small on screen prompt. And like someone else said, tying purchases to the device instead of an account is not ideal.
        Nintendo leads the way on so many fronts, but there are some (I think very simple standard) things that they will not adopt and I cannot understand why.
        I am sure there are more, but I can’t think of them at the moment.

        • Ryan Jordan

          all a bigger hard drive is going to do is make the price tag higher, alot higher, flash drives work great on the wii u if u really need it and will be allot cheaper than buying a system with more built in

          • Roadkill409

            I understand your point and thanks for replying.
            I might not be the best person to argue for larger disk space. I am who one who prefers to buy the disks, so hard drive space is not by biggest issue. But I know there are people who only download games. And a bigger hard drive would also give you more space to download stuff.
            I would have preferred an internal swappable disk similar to the PS3. Because besides knowing that someday I will have to buy another hard drive (a future expense always looming with the Wii U) I am running out of outlets to plug in devices. Nintendo recommends a hard drive that you need to plug in. I really don’t want any more cords. And another device sitting on the shelf, it is more clutter.

      • http://obaforums.wordpress.com DragonSilths

        A proper account system…if it wasn’t linked to the console it would be better.

  • BIG Franky

    well if we can somehow quantify that social media buzz translates into actual SALES…. then we can crown Nintendo winner of E3.

  • ActivesiN

    Nintendo had the best E3, from the digital event, to the tree house, to the smash tournament and all their social media interaction….deal with it

  • Brandon Farfan

    Nice! :)

  • Brandon Farfan

    I enjoyed watching the Zelda Video!
    And Bayonetta too. :)

  • Mozellergodt

    Loved the stop-motion commercials. Well done

  • bakedapplepie

    I really enjoyed Nintendo’s live Treehouse presentations, I thought it was a great idea too have the developers play and talk about there games comfortably and directly from them. Also the Smash tournament was hugely successful and I am sure Nintendo took note. Nintendo earned the E3 top spot this year.

  • TheSkeletonMan939 .

    I have to admit, the TreeHouse idea seemed sort of odd to me, but it sure payed off!

  • Fred

    This was a pleasant surprise to read!

  • J.r. Storms

    And just like that Nintendo went from having everyone on their ass, to having everyone on their balls in a matter of 2 weeks. Ever since MK8 came out all i see is positive news about Nintendo now.

  • Leo

    So much for the so called Nintendo irrelevance.. :/

  • FutureFox

    Still picking up my jaw after the Zelda reveal. The landscape itself the star of this next Zelda.

  • De5str0yer.

    i won’t stop posting this on every website i find with disqus http://i.imgur.com/DxErNdE.png

    • oontz

      But the wiiu isn’t printing money. The 3ds basically prints money but the wiiu IS struggling.

      • TaintedXGamer

        rise of sale numbers since MK8 was released and let’s not forget the Bundled MK8 wii U. If we now have more wii u users since that game released, imagine the Sales when Smash bros for wii u and all those lovely games from E3 finally gets released :3. the Wii U install base is still growing. “Not enough users in Install base” is gonna be a feeble Excuse by then.

        • oontz

          “rise of sale numbers since MK8 was released and let’s not forget the Bundled MK8 wii U.”

          Regardless it’s selling 50% less than the gamecube did, and that was Nintendo’s worst selling home console ever. It’s no where near the point of printing money.

          • Daniel Gonzalez

            Those blinders sadly never come off.

          • oontz

            true

  • Potemkin

    I still do not understand the need to find the winner in this.

  • Jayden

    I’m not sure if Nintendo won the E3, but their E3 was much more enjoyable than Microsoft and Sony. Nintendo had their two presidents fighting each other, funny Robot Chicken clips, interesting developer interviews, live streaming of gameplay. While Sony and Microsoft had their developers just talking on stage.

    Nintendo is definitely a unique company.

  • Rodger_Ramjet

    Who are Microsoft?