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Mercedes says its Mario Kart 8 advertising partnership was a success

mario-mercedes-gla

Remember that live-action commercial Mercedes produced in conjunction with Nintendo in order to advertise the Mercedes GLA? The very same Mercedes GLA that was put into the game as a piece of downloadable DLC in Japan that has yet to become available in the United States? Well, according to Mercedes, this campaign was a success on all fronts, despite not being available yet outside of Japan.

Official numbers haven’t been released yet, but according to Mercedes-Benz Japan, showroom floor traffic thanks to the advertisement has increased. According to Mercedes-Benz CEO Kintaro Ueno, the campaign has exceeded the company’s expectations.

“[The commercial] was quite a talking point, bringing a lot of people to the showroom,” Mercedes-Benz Japan president and chief executive officer Kintaro Ueno commented. “This is a new market segment for us, but it has exceeded our expectations. I can say that it’s going well.”

If you don’t remember the commercial, you can watch it below. The Mercedes GLA DLC is slated to come to the United States at some point, but there has been no word from Nintendo when it will be available. Perhaps other auto-manufacturers will want to replicate the success of this deal and we’ll see other real-world vehicle DLC for Mario Kart 8 in the future.

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  • Ducked

    This commercial is why I hope Nintendo never makes a realistic Mario game.

    • Daniel Gonzalez

      Same. Wouldn’t make sense anyway to do that. Mario is meant to look cartoony. Of course, I would applaud Nintendo, if they made a more realistic IP in the future. Metroid is about as close as it gets.

      • Ducked

        Realistic in not being a fantasy game, or a more realistic art style?

        • Daniel Gonzalez

          Art style. Fantasy isn’t exactly realistic. :P

          • Ducked

            The new Metroid could have a realistic art style.

          • Daniel Gonzalez

            I’d welcome it.

    • matthew garcia

      That is one butt ugly Mario. Anyways what about Mercedes of America and Europe

    • Magnus Eriksson

      Hehe, I think it could be really cool. Mario could use some break from the worst kiddy palette he had last years. This would get back to the crazy comedian style it was from the beginning. :)

  • bistricky

    Nintendo take note ……….. advertising works.

    • Daniel Gonzalez

      Couldn’t be more true.

      • TheBoldman67

        GOOD advertising works, not the current bullshit they put on TV.

        • Darkness

          I agree…it’s as if they are targeting only 5-10 year olds.

    • Magnus Eriksson

      This is the best nintendo commercial in a long time… sadly its not a nintendo commercial :D

    • Epicstuf

      Also, being crazy works.

  • Christian Schoff

    Anyone else want to play that level of Mario Bros with the car?

    • Shota

      maybe in mario maker??

      • The Clockwork Being

        Make it happen Nintendo?

  • PS4WiiURocks

    That was cool but i post this a month ago to this site so it’s old news

  • YogiGRB

    waiting for this DLC to arrive in europe also, can’t wait for it :D

  • Daniel Carvalho

    That ending XD

    Seriously, Nintendo needs to make advertisements like this one! You know, how they should have been doing ever since the Wii U came out, and how they’re finally doing with Mario Kart 8 and Smash Bros.

  • Justin Carlson

    Mario Kart with licensed vehicles? Bring it on!
    I hope a Bugatti Veyron would have better speed and acceleration specs than a Mercedes GLA.

  • CaesarGood

    they probably would wait til after everyone beat the game

  • DeStarfighter

    love this!

  • anthony optimo

    The commercial is a success… In making me laugh. =D

  • Darkness

    If they can add random cars that have nothing to do with Mario Kart these idiots should take the time to fix battle mode. All they did was copy race tracks and put balloons on them and call it battle mode. Pathetic!
    http://www.change.org/petitions/nintendo-fix-battle-mode-in-mario-kart-8

    I am all for more cars so hopefully we see more cars.

    • Epicstuf

      Dude, shut up. That petition is pointless. It is stupid. You want to spam here of that petition. Ashley, please ban this spam.

      • Darkness

        It’s freedom of speech and it’s not spam. We don’t want to give up on Nintendo yet and the more support we get, it’s possible Nintendo will so how many people are unhappy.

        • Epicstuf

          Just stop. Ashley, please ban.

          • Darkness

            Why are you talking sh*t to me and then running away? It’s simple, if you don’t like what I have to say don’t respond and just move on. Everyone has different opinions in life..the sooner you learn this the easier life will be

          • Epicstuf

            Ashley, spam is right here to ban.

          • Darkness

            Can you please stop trolling me. Ashley I think this guy should be banned

          • Epicstuf

            Ashley, this guy is handing out a petition that is useless.

          • Darkness

            Ashley this is harassment, please ban Epicstuf

  • Joseph Oliveira

    That video was hilarious! I’d watch this video more than the SMB Movie.

  • Jasen Swett

    The guy who got out of the Mercedes kinda looks like Sam from supernatural

  • 16BITDAVE

    awesome

  • Elenora Tazia

    Now we need all car brands into this game.