With the new console generation upon us, there’s no denying that Sony’s start out of the gate has been a speedy one. The Japanese company has managed to sell seven million units in just over half a year, making it the best-selling console the company has produced since the PlayStation 2. Much of this success can be attributed to areas where Microsoft and Nintendo failed to attract a crowd with their advertising, which is something Sony plans on capitalizing on.
According to Andrew House, the company has a large opportunity to attract those who purchased a Wii, but not a PlayStation 3 or an Xbox 360.
Our big opportunity is to welcome back an audience much earlier in the lifecycle that possibly bought into the Wii previously.
Whether it’s based on this is a really good all-round entertainment device for a family in addition to having great games, our consumer data suggests some of those people are already coming in now and that’s what’s contributing to the really great sales we’ve had.
For this reason, House wants to see several older Sony games relaunched on the system, so consumers who are purchasing the PlayStation 4 are exposed to the PlayStation 3’s greatest hits. Either way, Sony is now targeting consumers who don’t purchase the latest console as soon as it’s available, or those who don’t have any loyalty to a specific platform.