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Reggie and Nintendo of America tackle the Ice Bucket Challenge

The ALS Ice Bucket Challenge has swept the nation in a viral effort to raise more money for ALS.org, a charity dedicated to funding and researching the development of new treatments for Amyotrophic lateral sclerosis, or ALS. This disease is commonly known as Lou Gehrig’s disease in the United States, as the famous Yankee retired after being diagnosed with the illness. Perhaps the most famous person alive today with the disease is theoretical physicist Dr. Stephen Hawking.

Regardless, earlier this week Xbox’s Phil Spencer challenged Nintendo of America president Reggie Fils-Aime to the ice bucket challenge and Reggie accepted over Twitter. Today, we see the results of that challenge, where Reggie and the entire team at Nintendo of America have taken the challenge. It’s a great heart-warming video, and remember that Ubisoft’s CEO has challenged Shigeru Miyamoto to join in on the fun.

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  • Kay Wrobel

    His body was ready!

  • Adrian Brown

    His body was soooooo ready for that

    • poophead

      I bet he feels just like a blue pikmin

  • Superxtreme

    Now get Miyamoto to do it!

    • BrBa

      Fucking please!

  • Good for Nintendo.. found a way to get more people to donate and get involved.

  • Squid

    Those were some buckets,

  • William Cole

    Now that’s what I call
    Regi-ce!
    “http://s28.postimg.org/t0t8jlqkd/Regice.png”

    • Dude… that’s cold

    • famous_wolf

      Your joke gave me chills.

  • MewtwoWillBeBack
  • JB

    That’s awesome! Though I was really hoping to see Mario get doused. Look at the smug bastard, just standing there, cheering on. Knowing he was free and clear… 😛

    • Prizm

      oh god, mario looks like he’s wearing an incontinence diaper

  • PlayboyPacquiao

    They should of dumped dry ice on sales and marketing guy Scott Moffit.. Dry ice will make him market the Wii U more in America.

  • The new direct was awesome but to be honest, me still wants region free 🙁 Maybe we should start a petition…

  • Fuzzylittlebastard

    Awesome! Good for you guys for doing this!

  • Christian Schoff

    That was awesome.

  • Ducked

    Something people will never know is Elsa started this! Dammit Frozen!

    • Daniel Gonzalez
      • Ducked

        No, not that song!

        • William Cole

          I hated that movie just because of the music! I mean, older Disney movies have class but this one had baby tunes.

          • Ducked

            I thought the music was actually great, besides that awful troll song. It’s just so overplayed that’s it hard not to hate it.

        • Matthew Stapleton

          Count yourself lucky, I work for Wal-Mart and have to listen to that song EVERY day……

          • Ducked

            Walmart plays like that?

      • BrBa

        Not trying to be a dick, but I fucking hate Frozen ….

  • Guest

    His body was definitely ready

  • Joel Cruz
    • BrBa

      I don’t get it o_O ?

      • DereX

        I guess he means it’s a waste of water.

  • mojack411

    God how I wish I could work for Nintendo one day.

  • Joel Cruz

    Why can’t people just donate the money.There is a fuken drought here in California!(sorry for repost internet disconnected)

  • GregoryTheRainMaker

    Reggie’s body is cold. 😛

  • Kuhang Menyangbo

    Nintendo sure knows how to do things differently…Haha 😀

  • Bobby P.

    You can see just how the people at Nintendo like to torture by dripping ice water little by little on their co-workers. I would have done dual buckets for Reggie 🙂

  • Kyle

    why does he always look so funny

  • BrBa

    LOLOLOLOLOLOLOLOL

  • BrBa

    Sony also did it, both donated and did the challenge (Nominated by Microsoft, For those who didn’t know yet) and WAY sooner than Nintendo ^o^ !!! https://www.youtube.com/watch?v=rni0Rtu4jTs&list=UU-2Y8dQb0S6DtpxNgAKoJKA
    Now only Lord Gaden is left.
    Also, Anyone know SEGA did it ?