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Reggie and Nintendo of America tackle the Ice Bucket Challenge

The ALS Ice Bucket Challenge has swept the nation in a viral effort to raise more money for, a charity dedicated to funding and researching the development of new treatments for Amyotrophic lateral sclerosis, or ALS. This disease is commonly known as Lou Gehrig’s disease in the United States, as the famous Yankee retired after being diagnosed with the illness. Perhaps the most famous person alive today with the disease is theoretical physicist Dr. Stephen Hawking.

Regardless, earlier this week Xbox’s Phil Spencer challenged Nintendo of America president Reggie Fils-Aime to the ice bucket challenge and Reggie accepted over Twitter. Today, we see the results of that challenge, where Reggie and the entire team at Nintendo of America have taken the challenge. It’s a great heart-warming video, and remember that Ubisoft’s CEO has challenged Shigeru Miyamoto to join in on the fun.

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  • Kay Wrobel

    His body was ready!

  • Adrian Brown

    His body was soooooo ready for that

  • Superxtreme

    Now get Miyamoto to do it!

  • Good for Nintendo.. found a way to get more people to donate and get involved.

  • Squid

    Those were some buckets,

  • William Cole

    Now that’s what I call

  • MewtwoWillBeBack
  • JB

    That’s awesome! Though I was really hoping to see Mario get doused. Look at the smug bastard, just standing there, cheering on. Knowing he was free and clear… 😛