Over the past month or so, there have been countless people dumping ice water on their heads to raise awareness for ALS, also known as Lou Gehrig’s disease. People will dump ice water on themselves, and then nominate some others to do the same thing. Nintendo’s Reggie Fils-Aime was nominated by Microsoft’s Phil Spencer, who challenged him last week.
Now Reggie has completed the challenge, and included all of Nintendo of America’s employees, urging them to donate to the ALS organization, and gave them a chance to dump water on all of the Nintendo of America executives. Including himself, of course.
The ice bucket challenges have raised a lot of awareness for ALS, and they’ve no doubt raised a lot of money for the organization.
But a recent inquiry into the finaces of the ALS foundation revealed that 50% of all money they raised last year went to the salaries of the people who work for the organization, with the CEO raking in $340,000, and most of its directors making well over $100,000.
Think about that when you’re dumping a bucket of ice on your head.