Nintendo is now spending quite a lot to promote its products.
Nintendo gets Aaron Paul to pose with the Wii U at Sundance, and he's clearly not into it.
Nintendo's new TV ad has kids pitching the new Wii Sports Club to their parents.
Nintendo is stepping up its efforts to advertise the Wii U by making appearances at popular venues like Disneyland.
Nintendo finally takes a step forward to show consumers the difference between the Wii and Wii U at PAX East.