Nintendo fans in the UK will get a special keychain for pre-ordering Captain Toad from the Nintendo UK store.
Marketing executive Shelly Pearce says the Wii U is doing well in the UK compared to the tepid reception at launch.
Here's a look at the top 40 games in Britain this week, where Nintendo hasn't cracked the list for the second week running.
Nintendo has announced three new Wii U bundles to be released in the UK in November.
One retailer says "They've got to do something otherwise it is GameCube all over again"
The Wii U Deluxe set goes from £299 to just £225 at one UK retailer.
Basic Wii U set slashed from £249 to just £199 at UK retailer.
Nintendo is looking to fix the Wii U eShop restriction where 18+ rated games can only be purchased during the night.
The Wii U has completely sold out in the UK, and will be in tight supply until the New Year.
The full and complete list of all the Wii U eShop content available in the UK at launch, including their prices.
The first official photos from the Wii U launch in London, where hundreds waited in line for a console.
The Wii U launches in its second territory today, as gamers across Europe get the new Nintendo console.
The European Wii U launch is just a few days away, and some have lined up for a midnight launch event in London.
Nintendo confirms that Wii U supplies in the UK will be "tight" on launch day.
Pre-orders are doing well in the UK, with the Deluxe model being the most popular so far.
UK gamers will get a chance to play the Wii U at events over the next several months.