Mega game retailer GameStop has started promoting the Wii U in its stores.
Nintendo and Burger King are teaming up to promote the Wii U, and the first poster has been spotted in the wild.
And so it begins: Nintendo has started rolling out smaller Wii U billboards in Japan.
The Wii U was overshadowed by the iPhone 5 reveal last week, and didn't receive much mainstream coverage, article claims.
New promotional material includes posters, box art, and Wii U accessory boxes as well.
Display boxes and marketing materials appear at video game retailers in the UK and North America.